{"id":4978,"date":"2021-10-06T00:00:00","date_gmt":"2021-10-05T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/unilever-cornetto-06-10-2021-pas-de-remarques\/"},"modified":"2021-10-06T00:00:00","modified_gmt":"2021-10-05T23:00:00","slug":"unilever-cornetto-06-10-2021-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/unilever-cornetto-06-10-2021-pas-de-remarques\/","title":{"rendered":"Unilever – Cornetto 06-10-2021: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: UNILEVER<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Cornetto<\/strong><\/h3>\n

Media \/ M\u00e9dia: TV<\/strong>
 <\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De spot begint met de tekst: \u00ab There\u2019s just one \u2026 Cornetto (logo) \u00bb.
Men ziet vervolgens het gepromote product en de volgende tekst verschijnt onderaan het scherm zoals bij karaoke:
\u00ab Just one Cornetto
Give it to me
Give me Cornetto
From Italy \u00bb.
Op het einde opnieuw: \u00ab There\u2019s just one \u2026 Cornetto (logo) \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager voerde aan dat de tv-spot doet uitschijnen dat dit product afkomstig is uit Itali\u00eb, terwijl het echter in Nederland geproduceerd wordt.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de tv-spot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

Zij heeft vastgesteld dat deze spot ter promotie van het merk Cornetto van de adverteerder onder meer vermeldt: \u201cGive me Cornetto from Italy\u201d.<\/p>\n

Zij is van mening dat de reclame zich er aldus toe beperkt om het land van het product in kwestie in de verf te zetten, zonder hiermee echter meteen ook te claimen dat het product in kwestie exclusief in Itali\u00eb geproduceerd zou worden.<\/p>\n

Naar aanleiding van het antwoord van de adverteerder heeft de Jury er nota van genomen dat de betrokken tekst van de reclame correct is, zowel naar herkomst als naar productie. Zij heeft er inderdaad nota van genomen dat Cornetto ijsjes wel degelijk in Caivano, in Itali\u00eb gemaakt worden en dat de Cornetto ook in Itali\u00eb ontstond, door toedoen van Spica, een ijsmaker uit de Gianturco-wijk in Napels.<\/p>\n

De Jury is derhalve van oordeel dat de spot in kwestie niet van aard is om de gemiddelde consument te misleiden op dit punt.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: UNILEVER Product-Dienst \/ Produit-Service: Cornetto Media \/ M\u00e9dia: TV  Beschrijving van de reclame \/ Description de la publicit\u00e9 De spot begint met de tekst: \u00ab There\u2019s just one \u2026 Cornetto (logo) \u00bb.Men ziet vervolgens het gepromote product en de volgende tekst verschijnt onderaan het scherm zoals bij karaoke:\u00ab Just one CornettoGive it to meGive me […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4978","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nUnilever - Cornetto 06-10-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/unilever-cornetto-06-10-2021-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever - 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