{"id":4974,"date":"2021-09-29T00:00:00","date_gmt":"2021-09-28T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/cafe-het-zomerhof-29-09-2021-pas-de-remarques\/"},"modified":"2021-09-29T00:00:00","modified_gmt":"2021-09-28T23:00:00","slug":"cafe-het-zomerhof-29-09-2021-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/cafe-het-zomerhof-29-09-2021-pas-de-remarques\/","title":{"rendered":"Caf\u00e9 Het Zomerhof 29-09-2021: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: <\/strong>CAFE HET ZOMERHOF<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: <\/strong>Caf\u00e9 Het Zomerhof<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (Facebook)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De Facebookpost bevat de volgende tekst:
\u201cWij zenden alle matchen uit op reuzenscherm
Op 05\/09 vanaf 20u30
Belgi\u00eb \u2013 Tsjechi\u00eb
Voor elke goal van de Belgen free shotjes\u201d met een afbeelding van de middenstip van een voetbalveld met links de Belgische en rechts de Tsjechische vlag.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager deelde mee dat er reclame voor gratis alcohol is, hier in geval de Belgische nationale voetballers tijdens een match scoren.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft deze communicatie onderzocht rekening houdend met de argumenten van de betrokken partijen en in het licht van het Convenant inzake reclame voor en marketing van alcoholhoudende dranken (hierna: het Convenant).<\/p>\n

De Jury heeft kennisgenomen van de aankondiging op Facebook van het caf\u00e9 Het Zomerhof betreffende een evenement voor voetbalsupporters in de horecagelegenheid in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

De Jury heeft tevens kennisgenomen van de reactie van de in de klacht aangehaalde partij, met name caf\u00e9 Het Zomerhof, en is van mening dat de communicatie in kwestie duidelijk een evenement van deze horecagelegenheid betreft en geen alcoholreclame in de zin van het Convenant uitmaakt.<\/p>\n

De Jury is derhalve van oordeel dat de communicatie in kwestie niet binnen het toepassingsgebied van het Convenant valt en er in casu dus evenmin sprake kan zijn van een overtreding van dit Convenant.<\/p>\n

Zij verwijst in dit verband tevens naar eerdere uitspraken van de Jury die op haar website kunnen worden geraadpleegd, waaronder laatstelijk Caf\u00e9 Bar Seize 01\/10\/2019.<\/p>\n

De Jury heeft de klacht derhalve ongegrond verklaard.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CAFE HET ZOMERHOF Product-Dienst \/ Produit-Service: Caf\u00e9 Het Zomerhof Media \/ M\u00e9dia: Internet (Facebook)   Beschrijving van de reclame \/ Description de la publicit\u00e9 De Facebookpost bevat de volgende tekst:\u201cWij zenden alle matchen uit op reuzenschermOp 05\/09 vanaf 20u30Belgi\u00eb \u2013 Tsjechi\u00ebVoor elke goal van de Belgen free shotjes\u201d met een afbeelding van […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4974","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCaf\u00e9 Het Zomerhof 29-09-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/cafe-het-zomerhof-29-09-2021-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caf\u00e9 Het Zomerhof 29-09-2021: Pas de remarques - 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