{"id":4963,"date":"2021-09-01T00:00:00","date_gmt":"2021-08-31T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/proximus-01-09-2021-pas-de-remarques\/"},"modified":"2021-09-01T00:00:00","modified_gmt":"2021-08-31T23:00:00","slug":"proximus-01-09-2021-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/proximus-01-09-2021-pas-de-remarques\/","title":{"rendered":"Proximus 01-09-2021: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: PROXIMUS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Pack Flex<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot radio se d\u00e9roule ainsi :
Fils : \u00ab Mamoun, on regarde un truc ce soir ? \u00bb
Femme : \u00ab Ah oui, quoi ? \u00bb
Fils : \u00ab Tu vas aimer. C\u2019est onze mecs super muscl\u00e9s qui font le show en mini short. \u00bb
Femme : \u00ab Mmm, comme un boys band quoi ? \u00bb
Fils : \u00ab Oui, comme un boys band. Et tu verras, ils ont plein de fans et tout le monde chante \u00e0 fond. \u00bb
Femme : \u00ab Ah oui, et c\u2019est quoi ? Ils chantent quoi ? \u00bb
Fils : \u00ab Allez les Belges, allez les Belges. \u00bb
Femme : \u00ab Ooh, t\u2019es con. \u00bb
VO : \u00ab Chez Proximus, plus besoin de convaincre votre m\u00e8re de regarder le foot. Avec votre pack Flex, chacun regarde le contenu tv qui lui pla\u00eet. Commandez en ligne maintenant \u00e0 partir de \u20ac49,99 par mois. Infos et conditions sur proximus.be. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a soulign\u00e9 qu\u2019\u00e0 la fin du spot, la m\u00e8re traite son fils de \u00ab con \u00bb – un mot vulgaire, qui d\u00e9signe le sexe f\u00e9minin, donc sexiste aussi. Il n’aimerait pas que ses enfants utilisent ce mot.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio o\u00f9 on entend un fils essayer de convaincre sa m\u00e8re de regarder le foot et la m\u00e8re lui r\u00e9pliquer \u00ab Oh, t\u2019es con \u00bb, le tout sur un ton amus\u00e9.<\/p>\n

Il a \u00e9galement pris connaissance de la plainte selon laquelle le mot \u00ab con \u00bb d\u00e9signe le sexe f\u00e9minin et serait donc sexiste.<\/p>\n

Le Jury est cependant d\u2019avis qu\u2019il s\u2019agit simplement ici d\u2019une mani\u00e8re pour la m\u00e8re de s\u2019adresser \u00e0 son fils sur un ton familier alors qu\u2019il vient d\u2019essayer de la duper et que la r\u00e9plique en question ne risque donc pas d\u2019\u00eatre per\u00e7ue par le consommateur moyen dans le sens que lui donne le plaignant.<\/p>\n

Selon lui, dans ce contexte, ce mot n\u2019est pas utilis\u00e9 en tant qu\u2019injure ou insulte.<\/p>\n

Le Jury est par ailleurs d\u2019avis que l\u2019expression en question est fr\u00e9quemment utilis\u00e9e dans le langage courant et n\u2019est pas de nature \u00e0 choquer le grand public ni \u00e0 causer un dommage mental ou moral aux enfants.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 concern\u00e9e n\u2019est pas contraire aux normes de d\u00e9cence couramment admises.<\/p>\n

Il a \u00e9galement estim\u00e9 que la publicit\u00e9 en question ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: PROXIMUS Product-Dienst \/ Produit-Service: Pack Flex Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio se d\u00e9roule ainsi :Fils : \u00ab Mamoun, on regarde un truc ce soir ? \u00bbFemme : \u00ab Ah oui, quoi ? \u00bbFils : \u00ab Tu vas aimer. C\u2019est onze mecs super muscl\u00e9s qui font le show en mini short. \u00bbFemme : \u00ab Mmm, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4963","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nProximus 01-09-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/proximus-01-09-2021-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proximus 01-09-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: PROXIMUS Product-Dienst \/ Produit-Service: Pack Flex Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio se d\u00e9roule ainsi :Fils : \u00ab Mamoun, on regarde un truc ce soir ? \u00bbFemme : \u00ab Ah oui, quoi ? \u00bbFils : \u00ab Tu vas aimer. 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