{"id":4961,"date":"2021-09-01T00:00:00","date_gmt":"2021-08-31T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/nightday-01-09-2021-decision-darret\/"},"modified":"2021-09-01T00:00:00","modified_gmt":"2021-08-31T23:00:00","slug":"nightday-01-09-2021-decision-darret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/nightday-01-09-2021-decision-darret\/","title":{"rendered":"Night&Day 01-09-2021: D\u00e9cision d’arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: NIGHT & DAY<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Librairie<\/strong><\/h3>\n

Media \/ M\u00e9dia: Autre (point de vente)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Une affiche contient le texte \u00ab Merci \u00e0 toi l\u2019homme qui a fui la maison pour prendre son caf\u00e9 du matin au calme. (sans femme, sans enfant\u2026 seul !) \u00bb avec l\u2019image d\u2019un gobelet et le logo de l\u2019annonceur.<\/p>\n

L\u2019autre affiche contient le texte \u00ab Merci \u00e0 toi l\u2019homme qui ne sait pas o\u00f9 trouver du petit bois et est venu acheter son journal pour allumer le barbecue \u00bb avec l\u2019image d\u2019une pile de journaux et le logo de l\u2019annonceur.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon la plaignante, cette publicit\u00e9 est \u00e0 caract\u00e8re purement sexiste.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot stopzetting
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision d\u2019arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance des affiches vis\u00e9es par la plainte selon laquelle celles-ci seraient sexistes.<\/p>\n

Il est tout d\u2019abord d\u2019avis, comme l\u2019all\u00e8gue l\u2019annonceur, que les affiches ont une vocation humoristique et qu\u2019elles ne sont pas de nature \u00e0 d\u00e9nigrer une certaine cat\u00e9gorie de personnes.<\/p>\n

En ce qui concerne l\u2019affiche avec le texte \u00ab Merci \u00e0 toi l\u2019homme qui ne sait pas o\u00f9 trouver du petit bois et est venu acheter son journal pour allumer le barbecue \u00bb, il est \u00e9galement d\u2019avis qu\u2019elle se limite \u00e0 mettre en sc\u00e8ne l\u2019homme qui s\u2019occupe du barbecue sans pour autant contenir de st\u00e9r\u00e9otype sexiste ou discriminant.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler quant \u00e0 cette affiche.<\/p>\n

Par contre, en ce qui concerne l\u2019affiche avec le texte \u00ab Merci \u00e0 toi l\u2019homme qui a fui la maison pour prendre son caf\u00e9 du matin au calme. (sans femme, sans enfant\u2026 seul !) \u00bb, le Jury est d\u2019avis qu\u2019elle \u00e9voque une situation typique o\u00f9 l\u2019\u00e9galit\u00e9 dans la r\u00e9partition des t\u00e2ches entre l\u2019homme et la femme est mise \u00e0 mal.<\/p>\n

Il est ainsi d\u2019avis qu\u2019en \u00e9voquant de mani\u00e8re sympathique une sc\u00e8ne o\u00f9 le p\u00e8re fuit en laissant femme et enfant \u00e0 un moment cl\u00e9 de la journ\u00e9e, la publicit\u00e9 normalise et rend acceptable ce type de situation d\u2019in\u00e9galit\u00e9 quant \u00e0 la r\u00e9partition des t\u00e2ches et du temps entre les parents.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que l\u2019affiche en question contribue \u00e0 perp\u00e9tuer un st\u00e9r\u00e9otype allant \u00e0 l’encontre de l’\u00e9volution de la soci\u00e9t\u00e9, ce qui est contraire au point 4 des R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne, et qu\u2019elle t\u00e9moigne d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

Eu \u00e9gard \u00e0 ce qui pr\u00e9c\u00e8de, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de ne plus diffuser l\u2019affiche concern\u00e9e.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: NIGHT & DAY Product-Dienst \/ Produit-Service: Librairie Media \/ M\u00e9dia: Autre (point de vente)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Une affiche contient le texte \u00ab Merci \u00e0 toi l\u2019homme qui a fui la maison pour prendre son caf\u00e9 du matin au calme. (sans femme, sans enfant\u2026 seul !) \u00bb avec […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4961","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNight&Day 01-09-2021: D\u00e9cision d'arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/nightday-01-09-2021-decision-darret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Night&Day 01-09-2021: D\u00e9cision d'arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: NIGHT & DAY Product-Dienst \/ Produit-Service: Librairie Media \/ M\u00e9dia: Autre (point de vente)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Une affiche contient le texte \u00ab Merci \u00e0 toi l\u2019homme qui a fui la maison pour prendre son caf\u00e9 du matin au calme. 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