{"id":4949,"date":"2021-06-16T00:00:00","date_gmt":"2021-06-15T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/stib-16-06-2021-pas-de-remarques\/"},"modified":"2021-06-16T00:00:00","modified_gmt":"2021-06-15T23:00:00","slug":"stib-16-06-2021-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/stib-16-06-2021-pas-de-remarques\/","title":{"rendered":"STIB 16-06-2021: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: STIB<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: STIB \u2013 Campagne \u00ab Get Back \u00bb<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affichage<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

L\u2019affiche contient le texte \u00ab Que c\u2019est bon les ap\u00e9ros qui n\u2019en finissent pas \u00bb et un dessin de deux personnes attabl\u00e9es avec un verre en main et d\u2019autres sur la table. En dessous, le texte \u00ab Retrouvez Bruxelles avec la STIB \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/h3>\n

Le plaignant trouve que la publicit\u00e9 sous-entend qu\u2019on peut se bourrer la gueule, la STIB vous ram\u00e8ne \u00e0 la maison. Il s\u2019agit selon lui de la banalisation de l’alcoolisme de la part d’un service public.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de l\u2019affiche en question et de la plainte \u00e0 son \u00e9gard.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a not\u00e9 que celui-ci vise \u00e0 montrer la vie qui reprend suite \u00e0 la crise sanitaire du coronavirus, avec les \u00e9tapes successives du d\u00e9confinement et notamment la r\u00e9ouverture de l\u2019horeca.<\/p>\n

Selon le Jury, l\u2019affiche avec la mention illustr\u00e9e \u00ab Que c\u2019est bon les ap\u00e9ros qui n\u2019en finissent pas \u00bb \u00e9voque davantage l\u2019ambiance g\u00e9n\u00e9rale des ap\u00e9ritifs en terrasse qui s\u2019\u00e9ternisent que la seule consommation de boissons, alcoolis\u00e9es ou non. Il est d\u2019avis que pour le consommateur moyen la notion d\u2019ap\u00e9ritif recouvre bien plus que le seul fait de consommer des boissons et qu\u2019il s\u2019agit ici \u00e9galement du fait de passer du temps en ville avec ses proches et de rester longtemps en terrasse par beau temps.<\/p>\n

Il est \u00e9galement d\u2019avis que la publicit\u00e9 en question ne contient pas d\u2019\u00e9l\u00e9ments visuels ou textuels qui inciteraient \u00e0 la consommation (excessive) d\u2019alcool et qu\u2019elle n\u2019est donc d\u00e8s lors pas de nature \u00e0 banaliser l\u2019alcoolisme comme l\u2019all\u00e8gue le plaignant.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que l\u2019affiche en question ne t\u00e9moigne pas d’un manque de juste sens de la responsabilit\u00e9 sociale de la part de l’annonceur sur ce point.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: STIB Product-Dienst \/ Produit-Service: STIB \u2013 Campagne \u00ab Get Back \u00bb Media \/ M\u00e9dia: Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche contient le texte \u00ab Que c\u2019est bon les ap\u00e9ros qui n\u2019en finissent pas \u00bb et un dessin de deux personnes attabl\u00e9es avec un verre en main et d\u2019autres sur la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4949","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSTIB 16-06-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/stib-16-06-2021-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STIB 16-06-2021: Pas de remarques - 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