{"id":4945,"date":"2021-06-09T00:00:00","date_gmt":"2021-06-08T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/edgard-cooper-09-06-2021-pas-de-remarques\/"},"modified":"2021-06-09T00:00:00","modified_gmt":"2021-06-08T23:00:00","slug":"edgard-cooper-09-06-2021-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/edgard-cooper-09-06-2021-pas-de-remarques\/","title":{"rendered":"Edgard & Cooper 09-06-2021: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: EDGARD & COOPER<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Aliments pour animaux<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (Instagram)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le post Instagram sponsoris\u00e9 contient le texte suivant : \u00ab Chez Edgar & Cooper, nous en avions marre d\u2019une nourriture pour animaux ultra-transform\u00e9e. Votre chat m\u00e9rite des repas sains & d\u00e9licieux. \u00bb.<\/p>\n

En dessous, une vid\u00e9o qui montre un chat et son \u00e9cuelle o\u00f9 on verse des croquettes de la marque promue, et le texte :<\/p>\n

\u00ab 60% viande ou poisson frais \u00bb<\/p>\n

\u00ab herbes, baies & v\u00e9g\u00e9taux \u00bb<\/p>\n

\u00ab Sans farine de viande \u00bb<\/p>\n

\u00ab Sans os \u00bb<\/p>\n

\u00ab Sans cochonneries \u00bb<\/p>\n

\u00ab Votre chat ne pourra pas r\u00e9sister \u00bb<\/p>\n

\u00ab Achetez maintenant ! \u00bb.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon la plaignante, il s\u2019agit d\u2019une utilisation abusive et trompeuse pour le consommateur du terme \u00ab viande \u00bb. Elle a communiqu\u00e9 qu\u2019aucun aliment pour animaux ne contient de la viande (du muscle par d\u00e9finition) mais seulement des sous-produits animaux et que la publicit\u00e9 est donc mensong\u00e8re.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: <\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: <\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de reclame voor het diervoeder van de adverteerder onder andere de ingredi\u00ebnten vermeldt, waaronder \u201c60% viande\u201d, term die volgens de klaagster misleidend zou zijn.<\/p>\n

Ingevolge het antwoord van de adverteerder heeft de Jury kennisgenomen van de verschillende betrokken Europese reglementeringen en van de Code of Good Labelling Practice for Pet Food van FEDIAF.<\/p>\n

Zij heeft tevens overeenkomstig haar Reglement het advies ingewonnen van experten met betrekking tot de kwestie van het gebruik van de term \u201cviande\u201d (\u201cvlees\u201d) in reclame voor diervoeder.<\/p>\n

Rekening houdend met deze expertise, heeft de Jury er nota van genomen dat het zogenaamde separatorvlees dat de adverteerder beschrijft als ingredi\u00ebnt van zijn product beschouwd wordt als skeletspier en \u201cvlees\u201d kan worden genoemd als het gaat om diervoeder.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que la publicit\u00e9 pour les aliments pour animaux de l\u2019annonceur mentionne entre autres des ingr\u00e9dients dont \u00ab 60% viande \u00bb, terme qui serait mensonger selon la plaignante.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a pris connaissance des diff\u00e9rentes r\u00e9glementations europ\u00e9ennes concern\u00e9es et du Code of Good Labelling Practice for Pet Food de la FEDIAF.<\/p>\n

Il a \u00e9galement sollicit\u00e9 l’avis d\u2019experts, conform\u00e9ment \u00e0 son R\u00e8glement, sur la question de l\u2019utilisation du terme \u00ab viande \u00bb dans de la publicit\u00e9 pour des aliments pour animaux.<\/p>\n

Compte tenu de cette expertise, le Jury a not\u00e9 que ce qu\u2019on appelle la viande s\u00e9par\u00e9e m\u00e9caniquement que l\u2019annonceur d\u00e9crit comme ingr\u00e9dient de son produit est consid\u00e9r\u00e9e comme des muscles squelettiques et peut \u00eatre d\u00e9nomm\u00e9e \u2018viande\u2019 quand il s\u2019agit d\u2019aliments pour animaux.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a d\u00e8s lors estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: EDGARD & COOPER Product-Dienst \/ Produit-Service: Aliments pour animaux Media \/ M\u00e9dia: Internet (Instagram)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le post Instagram sponsoris\u00e9 contient le texte suivant : \u00ab Chez Edgar & Cooper, nous en avions marre d\u2019une nourriture pour animaux ultra-transform\u00e9e. Votre chat m\u00e9rite des repas sains & […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4945","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nEdgard & Cooper 09-06-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/edgard-cooper-09-06-2021-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edgard & Cooper 09-06-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: EDGARD & COOPER Product-Dienst \/ Produit-Service: Aliments pour animaux Media \/ M\u00e9dia: Internet (Instagram)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le post Instagram sponsoris\u00e9 contient le texte suivant : \u00ab Chez Edgar & Cooper, nous en avions marre d\u2019une nourriture pour animaux ultra-transform\u00e9e. 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