{"id":4906,"date":"2021-03-15T00:00:00","date_gmt":"2021-03-14T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/vista-life-roularta-media-group-15-03-2021-hors-competence\/"},"modified":"2021-03-15T00:00:00","modified_gmt":"2021-03-14T23:00:00","slug":"vista-life-roularta-media-group-15-03-2021-hors-competence","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/vista-life-roularta-media-group-15-03-2021-hors-competence\/","title":{"rendered":"Vista Life – Roularta Media Group 15-03-2021: Hors comp\u00e9tence"},"content":{"rendered":"

Adverteerder \/ Annonceur: VISTA LIFE – ROULARTA MEDIA GROUP<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Vitamine D<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Magazine<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

In de rubriek \u201cGezond leven\u201d, verschaft een artikel met de titel \u201cDe kracht van vitamine D\u201d toelichting bij het onderwerp en haalt onder andere de naam van een voedingssupplement en van vitamine D-tabletten aan.
Aan het einde van het artikel de vermelding \u201cDit artikel valt onder de verantwoordelijkheid van Roularta Brand Studio en niet onder die van de redactie.\u201d<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Sous la rubrique \u00ab Vivre sainement \u00bb, un article avec le titre \u00ab Le pouvoir de la vitamine D \u00bb d\u00e9taille le sujet et \u00e9voque entre autres le nom d\u2019un compl\u00e9ment alimentaire et de comprim\u00e9s de vitamine D.
A la fin de l\u2019article, la mention \u00ab Cet article tombe sous la responsabilit\u00e9 de Roularta Brand Studio et ne tombe pas sous la responsabilit\u00e9 de la r\u00e9daction. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant s\u2019est r\u00e9f\u00e9r\u00e9 \u00e0 un article positionn\u00e9 en fin de cahier sant\u00e9. Il trouve que sa mise en page ne le diff\u00e9rencie pas des pr\u00e9c\u00e9dents articles r\u00e9dactionnels et que la mention en fin d\u2019article induit en erreur.<\/p>\n

Beslissing Jury in eerste aanleg: Onbevoegd
D\u00e9cision Jury de premi\u00e8re instance: Hors compt\u00e9nce<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de communicatie in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

Zij heeft onder meer vastgesteld dat deze communicatie onder de titel \u201cDe kracht van vitamine D\u201d toelichting bij het onderwerp verschaft en onder andere de naam van een voedingssupplement en van vitamine D-tabletten aanhaalt.<\/p>\n

Ingevolge de reacties van het betrokken medium en van het in de communicatie vermelde bedrijf, heeft zij er nota van genomen dat de communicatie in kwestie gepubliceerd werd op initiatief van \u00e9\u00e9n van de divisies van het betrokken medium zonder dat het genoemde bedrijf betrokken was bij de ontwikkeling van dit artikel en zonder controle van diens kant wat betreft de inhoud.<\/p>\n

Zij heeft er eveneens nota van genomen dat de vermelding van een product van het bedrijf in kwestie gebeurde in een redactionele context en dat er geen sprake is geweest van enige vergoeding.<\/p>\n

Gelet op het voorgaande, is de Jury van oordeel dat de communicatie die het voorwerp uitmaakt van de klacht redactionele inhoud betreft en geen reclame-inhoud die onder de bevoegdheid van de JEP zou vallen.<\/p>\n

De Jury heeft zich derhalve onbevoegd verklaard in dit dossier.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de la communication en question et de la plainte qui la concerne.<\/p>\n

Il a entre autres constat\u00e9 que sous le titre \u00ab Le pouvoir de la vitamine D \u00bb, cette communication d\u00e9taille le sujet et \u00e9voque entre autres le nom d\u2019un compl\u00e9ment alimentaire et de comprim\u00e9s de vitamine D.<\/p>\n

Suite aux r\u00e9actions du m\u00e9dia concern\u00e9 et de la soci\u00e9t\u00e9 mentionn\u00e9e dans la communication, il a not\u00e9 que la communication en question a \u00e9t\u00e9 publi\u00e9e \u00e0 l\u2019initiative d\u2019une des divisions du m\u00e9dia concern\u00e9 sans que la soci\u00e9t\u00e9 nom\u00e9e n\u2019ait \u00e9t\u00e9 impliqu\u00e9e dans la cr\u00e9ation de cet article et sans contr\u00f4le de sa part quant au contenu.<\/p>\n

Il a \u00e9galement not\u00e9 que la mention d\u2019un produit de la soci\u00e9t\u00e9 en question a eu lieu dans un contexte r\u00e9dactionnel et qu\u2019il n\u2019a pas \u00e9t\u00e9 question d\u2019une quelconque contrepartie.  <\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la communication faisant l’objet de la plainte concerne un contenu \u00e9ditorial et non un contenu publicitaire qui rel\u00e8verait de la comp\u00e9tence du JEP.<\/p>\n

Le Jury s’est d\u00e8s lors d\u00e9clar\u00e9 non comp\u00e9tent dans ce dossier.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: VISTA LIFE – ROULARTA MEDIA GROUP Product-Dienst \/ Produit-Service: Vitamine D Media \/ M\u00e9dia: Magazine   Beschrijving van de reclame \/ Description de la publicit\u00e9 In de rubriek \u201cGezond leven\u201d, verschaft een artikel met de titel \u201cDe kracht van vitamine D\u201d toelichting bij het onderwerp en haalt onder andere de naam van […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4906","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVista Life - Roularta Media Group 15-03-2021: Hors comp\u00e9tence - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/vista-life-roularta-media-group-15-03-2021-hors-competence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vista Life - 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