{"id":4901,"date":"2021-03-03T00:00:00","date_gmt":"2021-03-02T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/intermarche-03-03-2021-pas-de-remarques\/"},"modified":"2021-03-03T00:00:00","modified_gmt":"2021-03-02T23:00:00","slug":"intermarche-03-03-2021-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/intermarche-03-03-2021-pas-de-remarques\/","title":{"rendered":"Intermarch\u00e9 03-03-2021: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: INTERMARCHE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Evian<\/strong><\/h3>\n

Media \/ M\u00e9dia: Folder<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le folder montre des packs de bouteilles de la marque, avec en grand \u00ab 2+1 gratis \u00bb et, entre autres, le prix de 17,10 euros barr\u00e9 avec en dessous en grand le prix de 11,40 euros.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant s\u2019est r\u00e9f\u00e9r\u00e9 \u00e0 la promotion dans le folder avec 2 packs Evian + 1 pack gratuit annonc\u00e9s \u00e0 17,10 \u20ac normalement et r\u00e9duits \u00e0 11,40 \u20ac pour les trois packs, en ajoutant que cela signifie un prix de vente du pack \u00e0 5,70 \u20ac.
Sur son ticket d\u2019achat, le prix de 5,28 \u20ac par pack est indiqu\u00e9, avec une r\u00e9duction de 4,44 \u20ac. Il a communiqu\u00e9 que ceci n’est pas la r\u00e9duction \u00e9quivalente au prix d’un pack \u00e0 5,28 \u20ac.
A l\u2019accueil du magasin, on lui a pr\u00e9cis\u00e9 que 5,28 \u20ac x 3 = 15,84 \u20ac (et non 17,10 \u20ac) – 4,44 \u20ac = 11,40 \u20ac, \u00e0 savoir le prix indiqu\u00e9 dans le folder.
Il se demande s\u2019il n\u2019y a pas tromperie dans le prix barr\u00e9 de 17,10 \u20ac et donc de la publicit\u00e9 de 2 packs plus un gratuit, puisque la r\u00e9duction de 4,44 \u20ac ne correspond pas au prix factur\u00e9 de 5,28 \u20ac par pack.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le folder auquel se r\u00e9f\u00e8re le plaignant montre des packs de bouteilles de la marque, avec en grand \u00ab 2+1 gratis \u00bb et, entre autres, le prix de 17,10 euros barr\u00e9 avec en dessous en grand le prix de 11,40 euros.<\/p>\n

Il a \u00e9galement not\u00e9 que sur le ticket d\u2019achat du plaignant, le prix de 5,28 \u20ac par pack est indiqu\u00e9, pour une somme de 15,84 \u20ac pour les 3 packs, avec une r\u00e9duction de 4,44 \u20ac pour un total final de 11,40 \u20ac.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a bien pris note du fait qu\u2019il y a vraisemblablement eu une erreur d\u2019int\u00e9gration du prix au niveau du magasin concern\u00e9.<\/p>\n

Malgr\u00e9 cette divergence avec le ticket en question suite \u00e0 une erreur dans le magasin concern\u00e9 par rapport au prix \u00e0 l\u2019unit\u00e9, le Jury est d\u2019avis que, m\u00eame si le prix barr\u00e9 ne correspond pas dans le cas du plaignant, celui-ci a effectivement pay\u00e9 le prix total pour les 3 packs comme annonc\u00e9 dans le folder.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 en question n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur sur ce point.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: INTERMARCHE Product-Dienst \/ Produit-Service: Evian Media \/ M\u00e9dia: Folder   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le folder montre des packs de bouteilles de la marque, avec en grand \u00ab 2+1 gratis \u00bb et, entre autres, le prix de 17,10 euros barr\u00e9 avec en dessous en grand le prix de 11,40 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4901","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nIntermarch\u00e9 03-03-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/intermarche-03-03-2021-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intermarch\u00e9 03-03-2021: Pas de remarques - 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