{"id":4885,"date":"2021-01-26T00:00:00","date_gmt":"2021-01-25T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/smulders-textiel-26-01-2021-pas-de-remarques\/"},"modified":"2021-01-26T00:00:00","modified_gmt":"2021-01-25T23:00:00","slug":"smulders-textiel-26-01-2021-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/smulders-textiel-26-01-2021-pas-de-remarques\/","title":{"rendered":"Smulders Textiel 26-01-2021: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: <\/strong>SMULDERS TEXTIEL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: <\/strong>Beddengoed<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>TV<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De spot toont beddengoed dat in promotie staat en een tablet waarop de webshop van de adverteerder te zien is.
Voice-over: \u201cNu bij Smulders Textiel, de grote wintersolden. Tot wel 50% korting op je nieuwe dekbedovertrek. Kies het eenvoudig uit bij de beddengoedspecialist van Vlaanderen. Smulderstextiel.be.\u201d<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager haalde aan dat er tijdens deze reclame voor beddengoed gewag wordt gemaakt van de firmanaam Smulderstextiel.be, met dan expliciet in de tekst dat het om een Vlaamse firma gaat \u2013 dit volgens hem natuurlijk om in te spelen op de vraag om lokaal te kopen. Hij las op de website echter dat dit een Nederlands bedrijf is (met Belgische telefoonnummers en BTW-nummer, maar met een contactadres in Nederland) dat valselijk zegt dat het een Vlaams bedrijf is en vindt dat de tekst in de reclame niet eerlijk is bij ander inzien.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de tv-spot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

Zij heeft vastgesteld dat deze spot ter promotie van het soldenaanbod van de adverteerder onder meer vermeldt: \u201cKies het eenvoudig uit bij de beddengoedspecialist van Vlaanderen. Smulderstextiel.be\u201d.<\/p>\n

Zij is van mening dat de reclame zich er aldus toe beperkt om de omvang van het aanbod van de adverteerder in zijn Belgische \/ Vlaamse winkels in de verf te zetten, zonder hiermee echter meteen ook te claimen dat het om een Belgisch \/ Vlaams bedrijf zou gaan of dat zijn producten lokaal geproduceerd zouden worden.<\/p>\n

De Jury is derhalve van oordeel dat de spot in kwestie niet van aard is om de gemiddelde consument te misleiden op dit punt.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: SMULDERS TEXTIEL Product-Dienst \/ Produit-Service: Beddengoed Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 De spot toont beddengoed dat in promotie staat en een tablet waarop de webshop van de adverteerder te zien is.Voice-over: \u201cNu bij Smulders Textiel, de grote wintersolden. Tot wel 50% korting op […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4885","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSmulders Textiel 26-01-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/smulders-textiel-26-01-2021-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smulders Textiel 26-01-2021: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: SMULDERS TEXTIEL Product-Dienst \/ Produit-Service: Beddengoed Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 De spot toont beddengoed dat in promotie staat en een tablet waarop de webshop van de adverteerder te zien is.Voice-over: \u201cNu bij Smulders Textiel, de grote wintersolden. 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