{"id":4877,"date":"2020-12-09T00:00:00","date_gmt":"2020-12-08T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/mega-09-12-2020-pas-de-remarques\/"},"modified":"2020-12-09T00:00:00","modified_gmt":"2020-12-08T23:00:00","slug":"mega-09-12-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/mega-09-12-2020-pas-de-remarques\/","title":{"rendered":"Mega 09-12-2020: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: MEGA<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Electricit\u00e9 et gaz<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>TV<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Les spots TV montrent un homme qui a maille \u00e0 partir avec ses \u00e9lectrom\u00e9nagers.<\/p>\n

Texte \u00e0 l\u2019\u00e9cran et VO :
\u00ab M\u00eame vos \u00e9lectros en ont marre de payer trop \u00bb
\u00ab Passez chez Mega et finissez-en avec votre facture d’\u00e9nergie trop ch\u00e8re. \u00bb
\u00ab Mega. La m\u00eame \u00e9nergie. Juste moins ch\u00e8re \u00bb.<\/p>\n

A la fin du spot, la mention du logo et du site de l\u2019annonceur mega.be.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a communiqu\u00e9 que l’assertion “moins ch\u00e8re” dans le slogan se r\u00e9f\u00e8re aux prix pratiqu\u00e9s sur le march\u00e9 de l’\u00e9nergie et qu\u2019elle donne faussement l’impression au consommateur que la pr\u00e9dominance de l\u2019annonceur sur le prix de l’\u00e9nergie est un fait v\u00e9rifi\u00e9. En utilisant les comparateurs d’\u00e9nergie, il se rend au contraire compte que les concurrents de l\u2019annonceur proposent r\u00e9guli\u00e8rement de meilleurs tarifs. Selon lui, cette publicit\u00e9 est donc contraire \u00e0 l’article 5 du Code de la Chambre de Commerce Internationale, qui pr\u00e9cise que la communication commerciale doit \u00eatre v\u00e9ridique, ne peut \u00eatre trompeuse et ne doit contenir aucune affirmation qui soit de nature \u00e0 induire en erreur le consommateur.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance des spots TV et de la plainte qui les concerne.<\/p>\n

Il a constat\u00e9 que ceux-ci se terminent par la mention \u00ab Mega. La m\u00eame \u00e9nergie. Juste moins ch\u00e8re \u00bb et que sur le dernier \u00e9cran figure une r\u00e9f\u00e9rence au site de l\u2019annonceur, mega.be.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a not\u00e9 que celui-ci a communiqu\u00e9 que l’assertion \u00ab moins ch\u00e8re \u00bb, mise en avant par le plaignant, peut \u00eatre v\u00e9rifi\u00e9e entre autres sur son site web auquel les spots TV font r\u00e9f\u00e9rence mais \u00e9galement via les sites de comparateur d\u2019\u00e9nergie belges (notamment VREG ou monenergie.be), o\u00f9 le consommateur peut contr\u00f4ler s’il fait des \u00e9conomies ou non selon sa propre situation.<\/p>\n

A cet \u00e9gard, le Jury a not\u00e9 que la comparaison faite par l\u2019annonceur se r\u00e9f\u00e8re \u00e0 un produit sp\u00e9cifique, qui est largement le plus commun sur le march\u00e9 de l’\u00e9nergie, et que ceci est clairement pr\u00e9cis\u00e9 via un disclaimer sur le site web concern\u00e9.<\/p>\n

Selon le Jury, le consommateur peut donc ais\u00e9ment trouver sur le site mega.be les informations qui soutiennent l\u2019affirmation vis\u00e9e.<\/p>\n

Dans ce contexte, et sur la base des informations dont il dispose, le Jury a estim\u00e9 que l\u2019affirmation \u00ab Mega. La m\u00eame \u00e9nergie. Juste moins ch\u00e8re \u00bb n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur sur ce point.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: MEGA Product-Dienst \/ Produit-Service: Electricit\u00e9 et gaz Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Les spots TV montrent un homme qui a maille \u00e0 partir avec ses \u00e9lectrom\u00e9nagers. Texte \u00e0 l\u2019\u00e9cran et VO :\u00ab M\u00eame vos \u00e9lectros en ont marre de payer trop \u00bb\u00ab Passez chez Mega et […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4877","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMega 09-12-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/mega-09-12-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mega 09-12-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: MEGA Product-Dienst \/ Produit-Service: Electricit\u00e9 et gaz Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Les spots TV montrent un homme qui a maille \u00e0 partir avec ses \u00e9lectrom\u00e9nagers. 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