{"id":4875,"date":"2020-12-01T00:00:00","date_gmt":"2020-11-30T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/chwapi-01-12-2020-avis-de-reserve\/"},"modified":"2020-12-01T00:00:00","modified_gmt":"2020-11-30T23:00:00","slug":"chwapi-01-12-2020-avis-de-reserve","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/chwapi-01-12-2020-avis-de-reserve\/","title":{"rendered":"Chwapi 01-12-2020: Avis de r\u00e9serve"},"content":{"rendered":"

Adverteerder \/ Annonceur: CHWAPI<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Offre d\u2019emploi<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (Facebook)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le post Facebook contient une vid\u00e9o et le texte suivant \u00e0 c\u00f4t\u00e9 :
\u201cTechnicienne de surface \u2013 Rejoins-moi au CHwapi !
Flexibilit\u00e9, disponibilit\u00e9 et pr\u00e9cision vous caract\u00e9risent plut\u00f4t bien ?
Hygi\u00e8ne, proc\u00e9dures de nettoyage, s\u00e9curit\u00e9 font partie de votre langage quotidien. N\u2019h\u00e9sitez plus et postulez au CHwapi !
Plus d\u2019infos : (lien vers l\u2019offre d\u2019emploi).\u201d<\/p>\n

La vid\u00e9o montre le hall d\u2019accueil d\u2019un h\u00f4pital avec des techniciennes de surface qui nettoient au rythme de la musique, en passant entre les personnes assises qui soul\u00e8vent les jambes pour les laisser faire. On les voit aussi chanter, notamment aupr\u00e8s d\u2019un patient allong\u00e9 dans un lit d\u2019h\u00f4pital, et plier le linge dans la buanderie. Pendant ce temps, la voix-off \u00e9nonce les qualit\u00e9s requises pour la fonction.<\/p>\n

A la fin de la vid\u00e9o, on voit le texte \u00ab On engage ! Technicien(ne) de surface \u00bb pendant que la voix-off dit \u00ab On engage des techniciennes de surface. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante a communiqu\u00e9 que cette publicit\u00e9 est libell\u00e9e au f\u00e9minin uniquement, faisant la part belle au st\u00e9r\u00e9otype classique \u00ab le m\u00e9nage\/nettoyage, c’est pour les femmes \u00bb (pendant que les patients, masculins, sont assis ou au lit).<\/p>\n

Beslissing Jury in eerste aanleg: Advies van voorbehoud
D\u00e9cision Jury de premi\u00e8re instance: Avis de r\u00e9serve<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du post Facebook en question et de la plainte qui le concerne et qui \u00e9voque un st\u00e9r\u00e9otype relatif au m\u00e9nage.<\/p>\n

Il a tout d\u2019abord constat\u00e9 que la vid\u00e9o elle-m\u00eame montre des techniciennes de surface dans un h\u00f4pital et mentionne le texte \u00ab On engage ! Technicien(ne) de surface \u00bb alors que la voix-off dit \u00ab On engage des techniciennes de surface. \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a not\u00e9 que celui-ci d\u00e9plore que la publication sur Facebook ait \u00e9t\u00e9 sous-titr\u00e9e \u00ab Technicienne de surface \u00bb au lieu de \u00ab Technicien.ne de surface \u00bb car ses postes sont accessibles tant aux hommes qu\u2019aux femmes, et qu\u2019il a retir\u00e9 la publication d\u00e8s la r\u00e9ception de la plainte.<\/p>\n

Le Jury est tout d\u2019abord d\u2019avis que la publicit\u00e9 vis\u00e9e ne contient pas d\u2019\u00e9l\u00e9ments visuels qui induiraient qu\u2019effectuer le nettoyage serait la t\u00e2che exclusive des femmes.<\/p>\n

Le Jury est n\u00e9anmoins d\u2019avis que, outre le fait que la fonction \u00ab Technicien.ne de surface \u00bb n\u2019est pas d\u00e9clin\u00e9e au masculin et au f\u00e9minin dans toutes les mentions orales et \u00e9crites de la publicit\u00e9, il s\u2019agit d\u2019une occasion manqu\u00e9e de montrer des hommes dans le secteur du nettoyage qui compte une majorit\u00e9 de femmes et qui essaie de faire \u00e9voluer cette r\u00e9partition.<\/p>\n

Selon lui, il n\u2019est cependant pas question dans cette publicit\u00e9 d\u2019un st\u00e9r\u00e9otype fond\u00e9 sur le sexe ou d\u2019un st\u00e9r\u00e9otype relatif \u00e0 la r\u00e9partition des r\u00f4les entre les hommes et les femmes, qui irait \u00e0 l\u2019encontre de l\u2019\u00e9volution de la soci\u00e9t\u00e9.<\/p>\n

Il est \u00e9galement d\u2019avis que la vid\u00e9o ne contient pas de repr\u00e9sentation d\u00e9valorisante de la femme par rapport \u00e0 la position de l\u2019homme, m\u00eame si la mani\u00e8re dont certaines techniciennes de surface sont montr\u00e9es ne t\u00e9moigne pas non plus du meilleur go\u00fbt.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 concern\u00e9e est susceptible de provoquer des r\u00e9actions n\u00e9gatives aupr\u00e8s d\u2019une partie du public. Il a donc estim\u00e9 devoir formuler un avis de r\u00e9serve conform\u00e9ment \u00e0 l\u2019article 1 de son r\u00e8glement et en appelle \u00e0 la responsabilit\u00e9 de l\u2019annonceur.<\/p>\n

Un avis de r\u00e9serve implique que l\u2019annonceur est libre concernant la suite qu\u2019il donne \u00e0 cet avis.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CHWAPI Product-Dienst \/ Produit-Service: Offre d\u2019emploi Media \/ M\u00e9dia: Internet (Facebook)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le post Facebook contient une vid\u00e9o et le texte suivant \u00e0 c\u00f4t\u00e9 :\u201cTechnicienne de surface \u2013 Rejoins-moi au CHwapi !Flexibilit\u00e9, disponibilit\u00e9 et pr\u00e9cision vous caract\u00e9risent plut\u00f4t bien ?Hygi\u00e8ne, proc\u00e9dures de nettoyage, s\u00e9curit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4875","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nChwapi 01-12-2020: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/chwapi-01-12-2020-avis-de-reserve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chwapi 01-12-2020: Avis de r\u00e9serve - 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