{"id":4873,"date":"2020-11-30T00:00:00","date_gmt":"2020-11-29T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/rossel-soirmag-30-11-2020-pas-de-remarques\/"},"modified":"2020-11-30T00:00:00","modified_gmt":"2020-11-29T23:00:00","slug":"rossel-soirmag-30-11-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/rossel-soirmag-30-11-2020-pas-de-remarques\/","title":{"rendered":"Rossel – Soirmag 30-11-2020: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: ROSSEL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Soirmag<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (website)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Sur le site soirmag.be, sous un article r\u00e9dactionnel, le texte \u00ab Vous d\u00e9sirez lire la suite de cet article ? \u00bb et en dessous
\u00ab 1\u20ac \u00bb \u00ab 5\u20ac (prix barr\u00e9) \u00bb
\u00ab pour 1 mois (sans engagement) \u00bb
et en dessous, un bouton \u00ab J\u2019en profite \u00bb. Si on clique, on arrive sur une page avec une photo d\u2019\u00e9crans et \u00e0 c\u00f4t\u00e9 dans un cadre rouge \u00ab 1\u20ac le premier mois \u00bb. En dessous, les d\u00e9tails de l\u2019offre Soirmag full num\u00e9rique et entre autres le texte :
\u00ab Offre sans engagement. 1\u20ac pour 1 mois ensuite 5 \u20ac par mois. Vous pouvez \u00e0 tout moment mettre fin \u00e0 votre abonnement en contactant notre service client\u00e8le, tous les jours de 9h \u00e0 12h et de 13h \u00e0 16h, au 02\/616.20.00. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a communiqu\u00e9 que l’offre en question est dite (et donc promise, jusque-l\u00e0) sans engagement mais qu\u2019en cliquant sur l’onglet “J’en profite”, le consommateur qui voudrait en profiter n’a pas d’autre choix que de bel et bien s’engager puisque pour “mettre fin \u00e0 son abonnement” (sic) il devra lui-m\u00eame, et lui seul, faire la d\u00e9marche de contacter le service client. Et sur un n\u00b0 de t\u00e9l\u00e9phone payant de surcro\u00eet. Si au moins ce n\u00b0 \u00e9tait gratuit, et\/ou que le consommateur pouvait se d\u00e9sengager en quelques clics sur Internet (gratuits eux aussi), et donc de la m\u00eame mani\u00e8re qu’il s’est effectivement retrouv\u00e9 engag\u00e9, on pourrait \u00e9ventuellement l’admettre. Mais l\u00e0, il estime que cette offre annonc\u00e9e comme “sans engagement” est clairement mensong\u00e8re. Il sait que ce sont des pratiques courantes mais souhaite n\u00e9anmoins r\u00e9agir.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de la publicit\u00e9 concern\u00e9e et de la plainte relative \u00e0 la pr\u00e9sentation de l\u2019offre d\u2019abonnement comme \u2018sans engagement\u2019.<\/p>\n

Il a constat\u00e9 que l\u2019offre contient la mention \u00ab 1\u20ac pour 1 mois (sans engagement) \u00bb et que pour y souscrire, le consommateur arrive sur une page du site internet o\u00f9 figure le texte suivant : \u00ab Offre sans engagement. 1\u20ac pour 1 mois ensuite 5 \u20ac par mois. Vous pouvez \u00e0 tout moment mettre fin \u00e0 votre abonnement en contactant notre service client\u00e8le, tous les jours de 9h \u00e0 12h et de 13h \u00e0 16h, au 02\/616.20.00. \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a not\u00e9 que la souscription \u00e0 l\u2019abonnement en question se fait bien sans le moindre engagement dans le sens o\u00f9 le consommateur peut \u00e0 tout moment y mettre fin sans formalit\u00e9 complexe et que l\u2019annonceur a pris bonne note du fait que seul un num\u00e9ro de t\u00e9l\u00e9phone est indiqu\u00e9 alors qu\u2019un email permet aussi de se retirer.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury est d\u2019avis qu\u2019il est clair pour le consommateur moyen qu\u2019il s\u2019agit d\u2019une publicit\u00e9 pour un abonnement, pour plusieurs mois donc, auquel il peut ais\u00e9ment mettre un terme.<\/p>\n

Il a d\u00e8s lors estim\u00e9 que la publicit\u00e9 en question n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur sur ce point.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ROSSEL Product-Dienst \/ Produit-Service: Soirmag Media \/ M\u00e9dia: Internet (website)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Sur le site soirmag.be, sous un article r\u00e9dactionnel, le texte \u00ab Vous d\u00e9sirez lire la suite de cet article ? \u00bb et en dessous\u00ab 1\u20ac \u00bb \u00ab 5\u20ac (prix barr\u00e9) \u00bb\u00ab pour 1 mois (sans engagement) \u00bbet en dessous, un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4873","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nRossel - Soirmag 30-11-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/rossel-soirmag-30-11-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rossel - 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