{"id":4869,"date":"2020-11-16T00:00:00","date_gmt":"2020-11-15T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/aldi-16-11-2020-pas-de-remarques\/"},"modified":"2020-11-16T00:00:00","modified_gmt":"2020-11-15T23:00:00","slug":"aldi-16-11-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/aldi-16-11-2020-pas-de-remarques\/","title":{"rendered":"Aldi 16-11-2020: Pas de remarques"},"content":{"rendered":"
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Adverteerder<\/strong> <\/strong>\/<\/strong> <\/strong>Annonceur:<\/strong> <\/strong>ALDI<\/strong> <\/h3>\n<\/div>\n
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Product-<\/strong>Dienst<\/strong> \/ Produit-<\/strong>Service:<\/strong> <\/strong>Vlees<\/strong> \/ <\/strong>Viande<\/strong> <\/h3>\n<\/div>\n
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Media<\/strong> <\/strong>\/<\/strong> <\/strong>M\u00e9dia: <\/strong>Andere (folder<\/strong>)<\/strong> \/<\/strong> <\/strong>Autre (folder)<\/strong> <\/h3>\n<\/div>\n
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 <\/p>\n<\/div>\n

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Beschrijving van de <\/strong>reclame<\/strong> <\/strong>\/<\/strong> <\/strong>Description<\/strong> de la <\/strong>publicit\u00e9<\/strong> <\/strong> <\/h3>\n<\/div>\n
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Op een pagina van de folder onder de titel \u201cLaat je verrassen door het aanbod vers vlees in onze koeling\u201d, 4 pakjes vlees met daaronder hun benaming en in kleine letters en tussen haakjes hun prijs per kilo. 
Onder elk pakje in een rode kader hun prijs in het groot en daaronder in het klein hun respectievelijke hoeveelheid gaande van 375g tot 500g. <\/p>\n<\/div>\n

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\/\/\/\/\/\/\/\/\/\/ <\/p>\n<\/div>\n

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Sur une page du d\u00e9pliant, sous le titre \u00ab\u202fLaissez-vous surprendre par la vaste gamme de viande fra\u00eeche\u202f\u00bb, 4 paquets de viande avec en dessous, leur d\u00e9nomination et en petits caract\u00e8res et entre parenth\u00e8ses leur prix au kilo. 
En dessous de chaque paquet, dans un cadre rouge, leur prix en grand et en dessous en petit, leur quantit\u00e9 respective allant de 375 g \u00e0 500 g. <\/p>\n<\/div>\n

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Klacht(en<\/strong>) \/<\/strong> <\/strong>Plainte<\/strong>(s) <\/strong> <\/h3>\n<\/div>\n
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Selon le plaignant, cette publicit\u00e9 trompe le consommateur car lorsqu\u2019on voit le prix de la viande, on suppose que c\u2019est au kilo. En regardant les tout petits caract\u00e8res, on s\u2019aper\u00e7oit que ce sont pour des fractions de kilos. Il lui semblait que la loi belge imposait un prix au kilo. <\/p>\n<\/div>\n

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Beslissing Jury in eerste aanleg: <\/strong>Geen opmerkingen<\/strong> 
D\u00e9cision Jury de premi\u00e8re instance:<\/strong> <\/strong>Pas de remarques<\/strong> <\/strong> <\/h3>\n<\/div>\n
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De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.  <\/p>\n<\/div>\n

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De Jury heeft kennisgenomen van de klacht met betrekking tot de prijsvermelding van vers vlees in de betrokken folder. <\/p>\n<\/div>\n

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Zij heeft vastgesteld dat onder de afbeeldingen van de pakjes vlees hun verkoopprijs in het groot in een rode kader staat aangeduid met daaronder hun respectievelijke hoeveelheid gaande van 375g tot 500g, maar dat de reclame ook onder de benaming van de betrokken producten hun prijs per kilo aangeeft.  <\/p>\n<\/div>\n

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De Jury is van mening dat op deze manier de gemiddelde consument duidelijk ge\u00efnformeerd wordt over de totaal te betalen prijs voor de gepromote pakjes vlees terwijl tegelijkertijd de prijs per meeteenheid op een ondubbelzinnige, gemakkelijk herkenbare en goed leesbare manier wordt aangeduid, in de onmiddellijke nabijheid van de vermelding van de verkoopprijs.  <\/p>\n<\/div>\n

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De Jury is derhalve van oordeel dat de reclame aldus zowel aan de bepalingen van de artikels VI.4 en VI.5 van het Wetboek van economisch recht als aan artikel 9 van het Koninklijk Besluit van 30 juni 1996 betreffende de prijsaanduiding van producten en diensten en de bestelbon voldoet.  <\/p>\n<\/div>\n

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De Jury is eveneens van oordeel dat de betrokken reclame niet van aard is om de gemiddelde consument te misleiden op dit punt.  <\/p>\n<\/div>\n

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Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt. <\/p>\n<\/div>\n

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Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep. <\/p>\n<\/div>\n

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\/\/\/\/\/\/\/\/\/\/ <\/p>\n<\/div>\n

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Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier. <\/p>\n<\/div>\n

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Le Jury a pris connaissance de la plainte relative \u00e0 la mention du prix de la viande fra\u00eeche dans le folder concern\u00e9. <\/p>\n<\/div>\n

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Il a constat\u00e9 que sous les visuels des paquets de viande, leur prix de vente est indiqu\u00e9 en grand dans un cadre rouge avec en dessous leur quantit\u00e9 respective allant de 375 g \u00e0 500 g mais que la publicit\u00e9 indique \u00e9galement sous la d\u00e9nomination des produits concern\u00e9s leur prix au kilo. <\/p>\n<\/div>\n

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Le Jury est d\u2019avis que de cette fa\u00e7on le consommateur moyen est clairement inform\u00e9 du prix total \u00e0 payer pour les paquets de viande promus tout en sp\u00e9cifiant par ailleurs le prix \u00e0 l\u2019unit\u00e9 de mesure d’une mani\u00e8re non \u00e9quivoque, facilement identifiable et ais\u00e9ment lisible, \u00e0 proximit\u00e9 imm\u00e9diate de l’indication du prix de vente. <\/p>\n<\/div>\n

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Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 respecte ainsi tant le prescrit des articles VI.4 et VI.5 du Code de droit \u00e9conomique que l\u2019article 9 de l\u2019Arr\u00eat\u00e9 royal du 30 juin 1996 relatif \u00e0 l’indication du prix des produits et des services et au bon de commande. <\/p>\n<\/div>\n

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Le Jury a \u00e9galement estim\u00e9 que la publicit\u00e9 concern\u00e9e n\u2019est pas de nature \u00e0 tromper le consommateur moyen sur ce point. <\/p>\n<\/div>\n

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A d\u00e9faut d\u2019infraction aux dispositions l\u00e9gales et autodisciplinaires, le Jury a estim\u00e9 n’avoir pas de remarques \u00e0 formuler sur ce point.\u202f <\/p>\n<\/div>\n

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Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ALDI  Product-Dienst \/ Produit-Service: Vlees \/ Viande  Media \/ M\u00e9dia: Andere (folder) \/ Autre (folder)    Beschrijving van de reclame \/ Description de la publicit\u00e9   Op een pagina van de folder onder de titel \u201cLaat je verrassen door het aanbod vers vlees in onze koeling\u201d, 4 pakjes vlees met daaronder hun benaming en in kleine letters en tussen haakjes hun prijs per kilo. Onder elk pakje in een rode kader […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4869","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAldi 16-11-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/aldi-16-11-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi 16-11-2020: Pas de remarques - 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