{"id":4868,"date":"2020-10-27T00:00:00","date_gmt":"2020-10-26T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/roularta-media-group-trends-27-10-2020-pas-de-remarques\/"},"modified":"2020-10-27T00:00:00","modified_gmt":"2020-10-26T23:00:00","slug":"roularta-media-group-trends-27-10-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/roularta-media-group-trends-27-10-2020-pas-de-remarques\/","title":{"rendered":"Roularta Media Group – Trends 27-10-2020: Pas de remarques"},"content":{"rendered":"
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Adverteerder<\/strong> <\/strong>\/<\/strong> <\/strong>Annonceur: <\/strong>ROULARTA MEDIA GROUP<\/strong> <\/h3>\n<\/div>\n
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Product-<\/strong>Dienst<\/strong> \/ Produit-Service: <\/strong>Trends<\/strong> <\/h3>\n<\/div>\n
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Media<\/strong> <\/strong>\/<\/strong> <\/strong>M\u00e9dia: <\/strong>E-mailing, Internet (website)<\/strong> <\/h3>\n<\/div>\n
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 <\/p>\n<\/div>\n

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Beschrijving van de reclame<\/strong> <\/strong>\/<\/strong> <\/strong>Description<\/strong> de la <\/strong>publicit\u00e9<\/strong> <\/strong> <\/h3>\n<\/div>\n
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De e-mailing bevat onder meer de vermelding \u201cTrends aan \u20ac 1\/maand\u201d, een knop \u201cAbonneer nu\u201d en daaronder de vermelding \u201c*betaling per maand, de eerste maand aan promotarief\u201d. <\/p>\n<\/div>\n

\n

Als men op \u201cAbonneer nu\u201d klikt, komt men op een pagina terecht met onder meer de volgende tekst: 
\u201cTrends compleet  
25,00 (doorgestreepte prijs) 
1,00\/maand* 
Abonneer nu 
*betaling per maand, de eerste maand aan promotarief\u201d. <\/p>\n<\/div>\n

\n

Klacht(en) \/ <\/strong>Plainte<\/strong>(s) <\/strong> <\/h3>\n<\/div>\n
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De klager vindt dit soort werving behoorlijk misleidend. In werkelijkheid gaat het dus om de eerste maand aan 1 \u20ac (en daarna 25 euro per maand) en dat is iets helemaal anders dan 1,00\/maand. <\/p>\n<\/div>\n

\n

Beslissing Jury in eerste aanleg: <\/strong>Geen opmerkingen<\/strong> 
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong> <\/h3>\n<\/div>\n
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De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.  <\/p>\n<\/div>\n

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De Jury heeft kennisgenomen van de e-mailing met de aanbieding \u201cTrends aan \u20ac 1\/maand\u201d en van de klacht die hierop betrekking heeft. <\/p>\n<\/div>\n

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Zij heeft vastgesteld dat de e-mailing zelf en de landingspagina als men op de knop \u201cAbonneer nu\u201d in de e-mail klikt, de volgende vermelding bevatten: \u201c*betaling per maand, de eerste maand aan promotarief\u201d.  <\/p>\n<\/div>\n

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Volgens de Jury wordt een nieuwe abonnee op die manier voldoende ge\u00efnformeerd dat de promotieprijs van 1 euro\/maand niet voor de hele duur van het abonnement geldt, wat een gemiddelde consument volgens haar ook niet zou verwachten op basis van de reclame in kwestie.  <\/p>\n<\/div>\n

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De Jury is tevens van mening dat een eventuele verwarring rond het aantal maanden aan de prijs van 1 euro die zou kunnen voortvloeien uit het gebruik van de uitdrukking \u201cper maand\u201d (\/maand) in casu voldoende wordt weggenomen door de herhaaldelijke en duidelijke verwijzing naar het feit dat deze promotieprijs slechts voor de eerste maand geldt.  <\/p>\n<\/div>\n

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De Jury is derhalve van oordeel dat de reclame in kwestie niet van aard is om de gemiddelde consument te misleiden op dit punt. <\/p>\n<\/div>\n

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Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt. <\/p>\n<\/div>\n

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Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ROULARTA MEDIA GROUP  Product-Dienst \/ Produit-Service: Trends  Media \/ M\u00e9dia: E-mailing, Internet (website)    Beschrijving van de reclame \/ Description de la publicit\u00e9   De e-mailing bevat onder meer de vermelding \u201cTrends aan \u20ac 1\/maand\u201d, een knop \u201cAbonneer nu\u201d en daaronder de vermelding \u201c*betaling per maand, de eerste maand aan promotarief\u201d.  Als men op \u201cAbonneer nu\u201d klikt, komt men op een pagina terecht met onder […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4868","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nRoularta Media Group - Trends 27-10-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/roularta-media-group-trends-27-10-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roularta Media Group - 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