{"id":4858,"date":"2020-10-07T00:00:00","date_gmt":"2020-10-06T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/fabz-oostende-07-10-2020-pas-de-remarques\/"},"modified":"2020-10-07T00:00:00","modified_gmt":"2020-10-06T23:00:00","slug":"fabz-oostende-07-10-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/fabz-oostende-07-10-2020-pas-de-remarques\/","title":{"rendered":"Fabz Oostende 07-10-2020: Pas de remarques"},"content":{"rendered":"
\n

Adverteerder<\/strong> <\/strong>\/<\/strong> <\/strong>Annonceur:<\/strong> <\/strong>FABZ OOSTENDE<\/strong> <\/h3>\n<\/div>\n
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Product-<\/strong>Dienst<\/strong> \/ Produit-<\/strong>Service:<\/strong> <\/strong>Kleding<\/strong> <\/h3>\n<\/div>\n
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Media<\/strong> <\/strong>\/<\/strong> <\/strong>M\u00e9dia: <\/strong>Andere (Verkooppunt)<\/strong> <\/h3>\n<\/div>\n
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 <\/p>\n<\/div>\n

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Beschrijving van de <\/strong>reclame<\/strong> <\/strong>\/<\/strong> <\/strong>Description<\/strong> de la <\/strong>publicit\u00e9<\/strong> <\/strong> <\/h3>\n<\/div>\n
\n

Het reclamebord aan de winkel bevat een sticker met het logo van de adverteerder en de tekst \u201cYour husband just called and said it’s ok to buy anything you want\u201d. <\/p>\n<\/div>\n

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Klacht(en<\/strong>) \/<\/strong> <\/strong>Plainte<\/strong>(s) <\/strong> <\/h3>\n<\/div>\n
\n

De klaagster voerde aan dat deze boodschap, hoewel dit wellicht ludiek bedoeld is, achterhaalde stereotypen bevestigt en vanuit dat oogpunt zeker betreurenswaardig is. Niettegenstaande dit op zich geen inbreuk is op de Gender- of Seksismewet, heeft het gebruik van seksistische stereotypen een nefaste invloed op het maatschappijbeeld. Dit is volgens haar niet meer van deze tijd en stuit haar als vrouw tegen de borst. <\/p>\n<\/div>\n

\n

Beslissing Jury in eerste aanleg: <\/strong>Geen <\/strong>opmerkingen<\/strong> 
D\u00e9cision Jury de premi\u00e8re instance:<\/strong> <\/strong>Pas de remarques<\/strong> <\/h3>\n<\/div>\n
\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.  <\/p>\n<\/div>\n

\n

De Jury heeft vastgesteld dat het reclamebord aan de winkel de volgende tekst bevat: \u201cYour husband just called and said it’s ok to buy anything you want\u201d.  <\/p>\n<\/div>\n

\n

De Jury is van mening dat de humor en het irrealistische karakter van deze tekst door de gemiddelde consument zal worden opgevat als een knipoog en een uitnodiging voor de vrouwen die graag shoppen en niet als een negatieve allusie op een vrouw die (financieel) afhankelijk zou zijn van haar partner.  <\/p>\n<\/div>\n

\n

Zij is dus van mening dat het reclamebord niet van aard is om een seksistisch stereotype te bestendigen dat ingaat tegen de evolutie van de maatschappij. <\/p>\n<\/div>\n

\n

De Jury is derhalve van oordeel dat de reclame in kwestie niet in strijd is met de JEP-Regels inzake de afbeelding van de mens op dit punt.  <\/p>\n<\/div>\n

\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury gemeend geen opmerkingen te moeten formuleren op dit punt. <\/p>\n<\/div>\n

\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: FABZ OOSTENDE  Product-Dienst \/ Produit-Service: Kleding  Media \/ M\u00e9dia: Andere (Verkooppunt)    Beschrijving van de reclame \/ Description de la publicit\u00e9   Het reclamebord aan de winkel bevat een sticker met het logo van de adverteerder en de tekst \u201cYour husband just called and said it’s ok to buy anything you want\u201d.  Klacht(en) \/ Plainte(s)   De klaagster voerde aan dat deze boodschap, hoewel dit wellicht ludiek bedoeld […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4858","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFabz Oostende 07-10-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/fabz-oostende-07-10-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fabz Oostende 07-10-2020: Pas de remarques - 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