{"id":4851,"date":"2020-09-16T00:00:00","date_gmt":"2020-09-15T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/reckitt-benckiser-15-09-2020-pas-de-remarques\/"},"modified":"2020-09-16T00:00:00","modified_gmt":"2020-09-15T23:00:00","slug":"reckitt-benckiser-15-09-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/reckitt-benckiser-15-09-2020-pas-de-remarques\/","title":{"rendered":"Reckitt Benckiser 15-09-2020: Pas de remarques"},"content":{"rendered":"
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Adverteerder<\/strong> <\/strong>\/<\/strong> <\/strong>Annonceur: <\/strong>RECKITT BENCKISER<\/strong> <\/h3>\n<\/div>\n
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Product-Dienst \/ Produit-Service: <\/strong>Durex glijmiddel<\/strong> \/ <\/strong>Gel lubrifiant Durex<\/strong> <\/h3>\n<\/div>\n
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Media<\/strong> <\/strong>\/<\/strong> <\/strong>M\u00e9dia: <\/strong>TV<\/strong> <\/h3>\n<\/div>\n
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 <\/p>\n<\/div>\n

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Beschrijving van de reclame<\/strong> <\/strong>\/<\/strong> Description de la publicit\u00e9 <\/strong> <\/h3>\n<\/div>\n
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De spot toont het gezicht van verschillende vrouwen die zuchten of pijn lijken te hebben. Ze nemen vervolgens het product en men ziet hen dan lachend.  
VO: \u201cDames, waarom moet het daar beneden soms zo ooh voelen? Hoe vochtig we worden hangt af van de tijd van de maand. Daarom is het volstrekt natuurlijk om daar wat hulp bij te willen. 9 van de 10 dames zeggen dat seks lekkerder is met een glijmiddel.\u201d  
Tekst op het scherm: 
\u201c*Consumentenonderzoek: 91% van 2451 akkoord met deze bewering. UK\/DUX\/1218\/0238b 2012. #LadiesLetsLube.\u201d <\/p>\n<\/div>\n

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\/\/\/\/\/\/\/\/\/\/ <\/p>\n<\/div>\n

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Le spot montre le visage de diff\u00e9rentes femmes qui soupirent ou semblent avoir mal. Elles prennent ensuite le produit et on les voit alors avec le sourire.  
VO : \u201cLes filles, pourquoi supporter de l\u2019inconfort quand on fait l\u2019amour ? Le truc c\u2019est que notre lubrification n\u2019est pas la m\u00eame au cours du cycle. Et c\u2019est normal. Alors pour les jours sans on n\u2019h\u00e9site pas \u00e0 sortir son lubrifiant. 9 femmes sur 10 estiment qu\u2019il est plus agr\u00e9able de faire l\u2019amour avec du lubrifiant.\u201d 
Texte \u00e0 l\u2019\u00e9cran :  
\u201c*Enqu\u00eate consommateur : 91% des 2451 sond\u00e9s ont affirm\u00e9 cela. UK\/DUX\/1218\/0238b 2012. Les filles, sortons nos lubrifiants.\u201d <\/p>\n<\/div>\n

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Klacht(en) \/ Plainte(s) <\/strong> <\/h3>\n<\/div>\n
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De klaagster vraagt om er rekening mee te houden dat er jonge kijkers zijn die totaal geen boodschap hebben aan vrouwen die seks leuker zouden (moeten?) vinden met glijmiddel. Haar zoon van 6 heeft haar hier al meermaals over aangesproken et ze vindt dit niet fijn. Zij vraagt zich af waarom deze reclame niet enkel na 22u uitgezonden wordt. <\/p>\n<\/div>\n

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Beslissing Jury in eerste aanleg: <\/strong>Geen opmerkingen<\/strong> 
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong> <\/h3>\n<\/div>\n
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De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.  <\/p>\n<\/div>\n

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De Jury heeft vastgesteld dat de Tv-spot ter promotie van een glijmiddel het gezicht van verschillende vrouwen toont die eerst zuchten of pijn lijken te hebben en vervolgens lachen terwijl de voice-over onder meer het volgende zegt: \u201c9 van de 10 dames zeggen dat seks lekkerder is met een glijmiddel.\u201d  <\/p>\n<\/div>\n

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Rekening houdend met de huidige maatschappelijke context, is de Jury van mening dat de reclame geen beweringen of visuele voorstellingen bevat die indruisen tegen de algemeen geldende fatsoensnormen en evenmin van aard is om morele schade te berokkenen aan kinderen of adolescenten. <\/p>\n<\/div>\n

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Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt. <\/p>\n<\/div>\n

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Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep. <\/p>\n<\/div>\n

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\/\/\/\/\/\/\/\/\/\/ <\/p>\n<\/div>\n

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Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier. <\/p>\n<\/div>\n

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Le Jury a constat\u00e9 que le spot TV qui fait la promotion d\u2019un gel lubrifiant montre le visage de diff\u00e9rentes femmes qui d\u2019abord soupirent ou semblent avoir mal et sourient ensuite alors que la voix-off dit entre autres\u202f: \u201c9 femmes sur 10 estiment qu\u2019il est plus agr\u00e9able de faire l\u2019amour avec du lubrifiant.\u201d. <\/p>\n<\/div>\n

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Compte tenu du contexte social actuel, le Jury est d\u2019avis que la publicit\u00e9 ne contient pas de d\u00e9claration ni de repr\u00e9sentation visuelle susceptible d\u2019offenser la d\u00e9cence selon les normes couramment admises et n\u2019est pas de nature \u00e0 causer un pr\u00e9judice moral \u00e0 des enfants ou \u00e0 des adolescents. <\/p>\n<\/div>\n

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A d\u00e9faut d\u2019infraction aux dispositions l\u00e9gales et autodisciplinaires, le Jury a estim\u00e9 n’avoir pas de remarques \u00e0 formuler sur ce point.\u202f <\/p>\n<\/div>\n

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Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: RECKITT BENCKISER  Product-Dienst \/ Produit-Service: Durex glijmiddel \/ Gel lubrifiant Durex  Media \/ M\u00e9dia: TV    Beschrijving van de reclame \/ Description de la publicit\u00e9   De spot toont het gezicht van verschillende vrouwen die zuchten of pijn lijken te hebben. Ze nemen vervolgens het product en men ziet hen dan lachend.  VO: \u201cDames, waarom moet het daar beneden soms zo ooh voelen? Hoe vochtig we worden hangt af van de tijd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4851","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nReckitt Benckiser 15-09-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/reckitt-benckiser-15-09-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reckitt Benckiser 15-09-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: RECKITT BENCKISER  Product-Dienst \/ Produit-Service: Durex glijmiddel \/ Gel lubrifiant Durex  Media \/ M\u00e9dia: TV    Beschrijving van de reclame \/ Description de la publicit\u00e9   De spot toont het gezicht van verschillende vrouwen die zuchten of pijn lijken te hebben. 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