{"id":4829,"date":"2020-06-17T00:00:00","date_gmt":"2020-06-16T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/orange-17-06-2020-pas-de-remarques\/"},"modified":"2020-06-17T00:00:00","modified_gmt":"2020-06-16T23:00:00","slug":"orange-17-06-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/orange-17-06-2020-pas-de-remarques\/","title":{"rendered":"Orange 17-06-2020: Pas de remarques"},"content":{"rendered":"
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Adverteerder<\/strong> <\/strong>\/<\/strong> <\/strong>Annonceur: <\/strong>ORANGE<\/strong> <\/h3>\n<\/div>\n
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Product-Dienst \/ Produit-Service: <\/strong>Abonnement Go Intense<\/strong> <\/h3>\n<\/div>\n
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Media<\/strong> <\/strong>\/<\/strong> <\/strong>M\u00e9dia: <\/strong>Radio<\/strong> <\/h3>\n<\/div>\n
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 <\/p>\n<\/div>\n

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Beschrijving van de reclame<\/strong> <\/strong>\/<\/strong> Description de la publicit\u00e9 <\/strong> <\/h3>\n<\/div>\n
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De radiospot gaat als volgt:  
VO: \u201cKlant worden bij Orange kan je dit besparen.\u201d 
Man: \u201c\u2019t Is niet waar eh, geen data meer en dus ook geen GPS.\u201d 
Vrouw: \u201cWacht papa, ik kan ne GPS nadoen. (met stem die GPS-stem nabootst) Nu links afslaan.\u201d 
Man: \u201cEn nu?\u201d  
Vrouw: \u201cJa, ik ken de weg niet eh.\u201d 
Man: \u201cKom, stap maar uit hier.\u201d 
VO: \u201cJe data delen met de hele familie? Dat zit scheef. Met Go Intense krijgt iedereen 15 GB data voor maar 21\u20ac per abonnement. Voorwaarden op orange.be.\u201d <\/p>\n<\/div>\n

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\/\/\/\/\/\/\/\/\/\/ <\/p>\n<\/div>\n

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Le spot radio se d\u00e9roule ainsi\u202f: 
VO : \u201cDevenez Orange et \u00e9vitez cette situation.\u201d 
Homme : \u201cOhlala, on n\u2019a d\u00e9j\u00e0 plus de data, on n\u2019a plus de GPS.\u201d 
Femme : \u201cSi tu veux, j\u2019imite super bien le GPS. (avec une voix qui imite la voix du GPS) Tournez \u00e0 gauche.\u201d 
Homme : \u201cOui et maintenant, je vais o\u00f9 l\u00e0 ?\u201d 
Femme : \u201cBeh, je t\u2019ai jamais dit que je connaissais la route hein.\u201d 
Homme : \u201cOk, tu descends.\u201d 
VO : \u201cQuand votre famille est limit\u00e9e en data, \u00e7a craint. Avec Go Intense chaque membre de la famille re\u00e7oit 15 GB de data pour 21\u20ac par abonnement. Conditions sur orange.be.\u201d <\/p>\n<\/div>\n

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Klacht(en) \/ Plainte(s) <\/strong> <\/h3>\n<\/div>\n
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Selon le plaignant, dans le spot radio, la dame qui imite le GPS prononce la phrase \u00ab\u202ftournez \u00e0 gauche\u202f\u00bb en prenant subitement un accent africain hors de propos. Il trouve cette publicit\u00e9 moqueuse et m\u00e9prisante envers les africains, et toute personne s’exprimant en fran\u00e7ais avec un accent \u00e9tranger. Cette moquerie est de plus tout \u00e0 fait d\u00e9plac\u00e9e selon lui et n’apporte absolument rien au contenu du spot. <\/p>\n<\/div>\n

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Beslissing Jury in eerste aanleg: <\/strong>Geen opmerkingen<\/strong> 
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong> <\/h3>\n<\/div>\n
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De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.  <\/p>\n<\/div>\n

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De Jury heeft kennisgenomen van de betrokken Franstalige versie van de radiospot en van de klacht die daarop betrekking heeft.  <\/p>\n<\/div>\n

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Zij heeft er vooreerst nota van genomen dat, volgens de klager, de dame die de GPS imiteert in deze radiospot bij het uitspreken van de zin \u00ab\u202ftournez \u00e0 gauche\u202f\u00bb plots buiten elke context een Afrikaans accent aanneemt.  <\/p>\n<\/div>\n

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In dit opzicht is de Jury van mening dat, in deze duidelijk overdreven spot, het jonge meisje slechts de stem van een GPS imiteert en niet een accent van een bepaalde oorsprong.  <\/p>\n<\/div>\n

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Ingevolge het antwoord van de adverteerder heeft zij er eveneens nota van genomen dat het niet zijn bedoeling was om te refereren aan een Afrikaanse stem.  <\/p>\n<\/div>\n

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De Jury is dus van mening dat de gemiddelde consument de radiospot niet zal interpreteren in de zin die de klager eraan geeft.  <\/p>\n<\/div>\n

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Zij is van oordeel dat de reclame in kwestie niet van aard is om beschouwd te worden als het bespotten van een bepaald buitenlands accent en niet in strijd is met de JEP-Regels inzake de afbeelding van de mens op dit punt.  <\/p>\n<\/div>\n

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De Jury heeft de klacht derhalve ongegrond verklaard. <\/p>\n<\/div>\n

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Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep. <\/p>\n<\/div>\n

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\/\/\/\/\/\/\/\/\/\/ <\/p>\n<\/div>\n

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Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier. <\/p>\n<\/div>\n

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Le Jury a pris connaissance du spot radio concern\u00e9 et de la plainte \u00e0 son \u00e9gard. <\/p>\n<\/div>\n

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Il a tout d\u2019abord not\u00e9 que, selon le plaignant, la dame qui imite le GPS dans le spot radio prononce la phrase \u00ab\u202ftournez \u00e0 gauche\u202f\u00bb en prenant subitement un accent africain hors de propos.  <\/p>\n<\/div>\n

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A cet \u00e9gard, le Jury est d\u2019avis que, dans ce spot d\u00e9cal\u00e9, la jeune fille imite seulement la voix d\u2019un GPS et non pas un accent d\u2019une origine particuli\u00e8re. <\/p>\n<\/div>\n

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Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a \u00e9galement not\u00e9 que ce n\u2019\u00e9tait pas l\u2019intention de celui-ci de se r\u00e9f\u00e9rer \u00e0 une voix africaine. <\/p>\n<\/div>\n

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Le Jury est donc d\u2019avis que le consommateur moyen n\u2019interpr\u00e9tera pas le spot radio dans le sens que lui donne le plaignant. <\/p>\n<\/div>\n

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Il a estim\u00e9 que la publicit\u00e9 en question n\u2019est pas de nature \u00e0 \u00eatre consid\u00e9r\u00e9e comme se moquant d\u2019un accent \u00e9tranger en particulier et n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne sur ce point.  <\/p>\n<\/div>\n

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Le Jury a d\u00e8s lors d\u00e9clar\u00e9 la plainte non fond\u00e9e. <\/p>\n<\/div>\n

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Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ORANGE  Product-Dienst \/ Produit-Service: Abonnement Go Intense  Media \/ M\u00e9dia: Radio    Beschrijving van de reclame \/ Description de la publicit\u00e9   De radiospot gaat als volgt:  VO: \u201cKlant worden bij Orange kan je dit besparen.\u201d Man: \u201c\u2019t Is niet waar eh, geen data meer en dus ook geen GPS.\u201d Vrouw: \u201cWacht papa, ik kan ne GPS nadoen. (met stem die GPS-stem nabootst) Nu links afslaan.\u201d Man: \u201cEn nu?\u201d  Vrouw: \u201cJa, ik ken de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4829","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOrange 17-06-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/orange-17-06-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange 17-06-2020: Pas de remarques - 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