{"id":4798,"date":"2020-03-03T00:00:00","date_gmt":"2020-03-02T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/come-a-casa-03-03-2020-pas-de-remarques\/"},"modified":"2020-03-03T00:00:00","modified_gmt":"2020-03-02T23:00:00","slug":"come-a-casa-03-03-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/come-a-casa-03-03-2020-pas-de-remarques\/","title":{"rendered":"Come a casa 03-03-2020: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: COME A CASA<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Plats pr\u00e9par\u00e9s<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>TV<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot montre un homme sous la douche qui regarde une publicit\u00e9 sur son smartphone et qui, toujours nu, va ensuite chercher une lasagne dans le four en continuant \u00e0 regarder la s\u00e9rie sur son laptop. Il s\u2019installe ensuite dans un fauteuil.<\/p>\n

VO : \u00ab Houl\u00e0, toi, tu veux pas d\u00e9crocher hein. OK, t\u2019inqui\u00e8te, d\u00e9guste une de nos d\u00e9licieuses lasagnes. Quoi de mieux que Come a casa \u00e0 part \u2026 \u00bb
Jingle : \u00ab Un marathon de s\u00e9rie a casa. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant se demande pourquoi cette publicit\u00e9 utilise la nudit\u00e9 masculine. Il trouve cela honteux.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot TV met en sc\u00e8ne un homme qui, de sa douche au salon, sans s\u2019habiller, ne quitte pas l\u2019\u00e9cran des yeux et ce, pour illustrer le slogan \u00ab Quoi de mieux que Come a casa \u00e0 part un marathon de s\u00e9rie a casa \u00bb.<\/p>\n

Selon le Jury, la nudit\u00e9 de l\u2019homme en question, dont on ne voit pas les parties g\u00e9nitales et qui \u00e9volue dans son int\u00e9rieur, n\u2019est pas choquante ou d\u00e9plac\u00e9e.<\/p>\n

Compte tenu du contexte social actuel, le Jury est d\u2019avis que le spot TV ne contient pas d\u2019\u00e9l\u00e9ment visuel contraire aux normes de d\u00e9cence couramment admises.<\/p>\n

Il est \u00e9galement d\u2019avis que les sc\u00e8nes montr\u00e9es ne sont pas de nature \u00e0 porter atteinte \u00e0 la dignit\u00e9 humaine.<\/p>\n

De mani\u00e8re g\u00e9n\u00e9rale, le Jury a donc estim\u00e9 que la publicit\u00e9 n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: COME A CASA Product-Dienst \/ Produit-Service: Plats pr\u00e9par\u00e9s Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre un homme sous la douche qui regarde une publicit\u00e9 sur son smartphone et qui, toujours nu, va ensuite chercher une lasagne dans le four en continuant \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4798","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCome a casa 03-03-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/come-a-casa-03-03-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come a casa 03-03-2020: Pas de remarques - 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