{"id":4792,"date":"2020-02-12T00:00:00","date_gmt":"2020-02-11T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/bruxelles-formation-12-02-2020-pas-de-remarques\/"},"modified":"2020-02-12T00:00:00","modified_gmt":"2020-02-11T23:00:00","slug":"bruxelles-formation-12-02-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/bruxelles-formation-12-02-2020-pas-de-remarques\/","title":{"rendered":"Bruxelles Formation 12-02-2020: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: BRUXELLES FORMATION<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Formations professionnelles<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Affichage<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

L\u2019affiche montre de dos un enfant en bas-\u00e2ge assis sur le sol. Il porte un lange en tissu, un foulard autour du front et un bracelet en cuir. Sur son dos, un tatouage avec un c\u0153ur et deux ailes et le texte \u00ab I Love Dad \u00bb. Il l\u00e8ve les bras en l\u2019air. A c\u00f4t\u00e9, le texte \u00ab MOI, quand j\u2019annonce \u00e0 mon p\u00e8re que j\u2019ai r\u00e9ussi ma formation. \u00bb avec une fl\u00e8che vers l\u2019enfant et 3 \u00e9mojis avec le v de la victoire.
En dessous, le logo de l\u2019annonceur sous un c\u0153ur et le texte \u00ab Plus de 300 formations gratuites sur bruxellesformation.brussels \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant s\u2019est r\u00e9f\u00e9r\u00e9 \u00e0 une publicit\u00e9 dans les stations de m\u00e9tro mettant en sc\u00e8ne un tr\u00e8s jeune enfant dont le dos est recouvert d’un tatouage. Il lui semble que les tatouages repr\u00e9sentent d\u00e8s les chaleurs venues un tel fl\u00e9au que point n’est besoin d’encore en faire l’apologie et certainement pas via un enfant.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de l\u2019affiche concern\u00e9e et de la plainte \u00e0 son \u00e9gard.<\/p>\n

Il a constat\u00e9 que l\u2019affiche montre de dos un enfant en bas-\u00e2ge assis sur le sol, avec un lange en tissu, un foulard autour du front, un bracelet en cuir et un tatouage sur le dos.<\/p>\n

Il a \u00e9galement not\u00e9 que l\u2019identit\u00e9 de l\u2019annonceur appara\u00eet clairement via son logo et que l\u2019objet de la publicit\u00e9, les formations propos\u00e9es par l\u2019annonceur, est \u00e9galement clairement mentionn\u00e9.<\/p>\n

Selon le Jury, la repr\u00e9sentation en question accompagn\u00e9e des codes typiques des r\u00e9seaux sociaux a pour seul but d\u2019illustrer aupr\u00e8s des chercheurs d\u2019emploi la satisfaction suite \u00e0 la r\u00e9ussite d\u2019une formation professionnelle propos\u00e9e par l\u2019annonceur.<\/p>\n

Le Jury est d\u2019avis que le caract\u00e8re d\u00e9cal\u00e9 du visuel sera ind\u00e9niablement clair pour le consommateur moyen et qu\u2019il n\u2019y verra pas une apologie du tatouage.<\/p>\n

Il est \u00e9galement d\u2019avis que la publicit\u00e9 n\u2019exploite pas de mani\u00e8re abusive l\u2019image d\u2019un enfant.<\/p>\n

Compte tenu du contexte social actuel, le Jury a estim\u00e9 que l\u2019image sur laquelle porte la plainte n\u2019est pas choquante ou ind\u00e9cente et ne t\u00e9moigne pas non plus d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

Il a d\u00e8s lors estim\u00e9 que cette publicit\u00e9 n’est pas contraire aux dispositions du Code de la Chambre de Commerce Internationale (Code ICC) ni aux R\u00e8gles du JEP relatives \u00e0 la repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BRUXELLES FORMATION Product-Dienst \/ Produit-Service: Formations professionnelles Media \/ M\u00e9dia: Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche montre de dos un enfant en bas-\u00e2ge assis sur le sol. Il porte un lange en tissu, un foulard autour du front et un bracelet en cuir. Sur son dos, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4792","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBruxelles Formation 12-02-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/bruxelles-formation-12-02-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bruxelles Formation 12-02-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BRUXELLES FORMATION Product-Dienst \/ Produit-Service: Formations professionnelles Media \/ M\u00e9dia: Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche montre de dos un enfant en bas-\u00e2ge assis sur le sol. 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