{"id":4791,"date":"2020-01-28T00:00:00","date_gmt":"2020-01-27T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/corona-direct-28-01-2020-pas-de-remarques\/"},"modified":"2020-01-28T00:00:00","modified_gmt":"2020-01-27T23:00:00","slug":"corona-direct-28-01-2020-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/corona-direct-28-01-2020-pas-de-remarques\/","title":{"rendered":"Corona Direct 28-01-2020: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: <\/strong>CORONA DIRECT<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Autoverzekering<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De radiospot gaat als volgt:
Man: \u201cDe autoverzekering per kilometer van Corona Direct is eerlijk en voordelig voor iedereen.\u201d
Vrouw: \u201cHoeveel of hoe weinig ge ook rijdt.\u201d
Man: \u201cVoor u die over de snelweg scheurt.\u201d
Vrouw: \u201cEn voor u die liever met de fiets naar het werk scheurt.\u201d
Man: \u201cEn voor u die denkt uw broek te scheuren aan de verzekering per kilometer.\u201d
Vrouw: \u201cJawel, ook voor u.\u201d
Man: \u201cWant bij Corona Direct betaalt iedereen alleen voor de kilometers die hij echt rijdt.\u201d
Vrouw: \u201cEn dat is eerlijk en voordelig voor iedereen.\u201d
Man: \u201cMeer info over de kilometer verzekering op coronadirect.be.\u201d<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager deelde mee dat in de spot er gezegd wordt ‘u scheurt naar het werk \u2018, ‘u scheurt…’. Volgens hem wordt er gesuggereerd dat het niet erg is dat er te snel wordt gereden zolang men een goede verzekering heeft. Dit lijkt hem dan ook in strijd met het niet aanzetten tot gevaarlijk gedrag.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat in de spot het volgende gezegd wordt om iedere bestuurder aan te spreken, hoeveel of hoe weinig hij rijdt: \u201cVoor u die over de snelweg scheurt.\u201d, \u201cEn voor u die liever met de fiets naar het werk scheurt.\u201d en \u201cEn voor u die denkt uw broek te scheuren aan de verzekering per kilometer.\u201d.<\/p>\n

De Jury is van mening dat het duidelijk is dat het woord \u2018scheuren\u2019 gekozen is om de link te maken met het spreekwoord \u201czijn broek scheuren\u201d en dat de bedoeling is om de voordelen van de verzekering van de adverteerder voor iedereen naar voor te brengen.<\/p>\n

In deze context, is de Jury van oordeel dat de spot in kwestie niet van aard is om aan te zetten tot gevaarlijk rijgedrag en door de gemiddelde consument ook niet aldus zal worden opgevat.<\/p>\n

De Jury is derhalve van oordeel dat deze reclame niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef op dit punt.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CORONA DIRECT Product-Dienst \/ Produit-Service: Autoverzekering Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Man: \u201cDe autoverzekering per kilometer van Corona Direct is eerlijk en voordelig voor iedereen.\u201dVrouw: \u201cHoeveel of hoe weinig ge ook rijdt.\u201dMan: \u201cVoor u die over de snelweg scheurt.\u201dVrouw: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4791","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCorona Direct 28-01-2020: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/corona-direct-28-01-2020-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corona Direct 28-01-2020: Pas de remarques - 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