{"id":4771,"date":"2019-12-10T00:00:00","date_gmt":"2019-12-09T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/sammy-green-10-12-2019-decision-de-modificationarret\/"},"modified":"2019-12-10T00:00:00","modified_gmt":"2019-12-09T23:00:00","slug":"sammy-green-10-12-2019-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/sammy-green-10-12-2019-decision-de-modificationarret\/","title":{"rendered":"Sammy Green 10-12-2019: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: SAMMY GREEN<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Salon de coiffure<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Autre (point de vente)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

La plaignante a communiqu\u00e9 une photo de la vitrine du salon de coiffure en question o\u00f9 figure un sticker avec entre autres le texte suivant : \u00ab Tous les mardis Coloration Shamp Soin Coiff 39\u20ac* \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante a communiqu\u00e9 qu\u2019elle s\u2019est rendue express\u00e9ment un mardi au salon de coiffure afin de b\u00e9n\u00e9ficier du tarif promotionnel
Sur place, on lui a pr\u00e9cis\u00e9 que la promotion ne concernait pas le mois de d\u00e9cembre. Elle a indiqu\u00e9 que cela ne figurait nulle part.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que la photo de la vitrine du salon de coiffure communiqu\u00e9e par la plaignante montre un sticker qui mentionne entre autres le texte suivant : \u00ab Tous les mardis Coloration Shamp Soin Coiff 39\u20ac* \u00bb, sans indication de la dur\u00e9e de validit\u00e9 de la promotion en question.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a bien not\u00e9 qu\u2019\u00e0 la fin de la p\u00e9riode de promotion, un des coiffeurs avait retir\u00e9 le sticker avec les dates, coll\u00e9 sous le sticker avec la promotion, \u00e0 l’ouverture du salon mais qu\u2019il n’avait eu le temps de d\u00e9coller le sticker promotionnel lui-m\u00eame que plus tard dans la journ\u00e9e. Il a \u00e9galement pris connaissance des photos de la vitrine en question jointes par l\u2019annonceur, l\u2019une avec les dates indiqu\u00e9es sous la promotion et l\u2019autre sans aucun sticker.<\/p>\n

Il a \u00e9galement pris bonne note du fait que l\u2019annonceur a communiqu\u00e9 que d\u00e8s l’arriv\u00e9e de la cliente, il l’a inform\u00e9e que l’offre n’\u00e9tait pas valable pour d\u00e9cembre et que les conditions \u00e9taient affich\u00e9es dans le salon.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury est n\u00e9anmoins d\u2019avis que la dur\u00e9e de l\u2019action promotionnelle, qui n\u2019\u00e9tait pas mentionn\u00e9e sur la vitrine au moment de la plainte, est une information essentielle dont le consommateur doit disposer sans devoir pour autant entrer dans le salon de coiffure.<\/p>\n

Le Jury a donc estim\u00e9 que la publicit\u00e9 sur la vitrine constitue une omission trompeuse au sens de l\u2019article VI. 99 du Code de droit \u00e9conomique et est contraire aux articles 4 et 5 du Code de la Chambre de Commerce Internationale (Code ICC).<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de et sur la base des dispositions susmentionn\u00e9es, le Jury a d\u00e8s lors demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 en question et \u00e0 d\u00e9faut, de ne plus la diffuser.<\/p>\n

A cet \u00e9gard, le Jury a bien not\u00e9 que l\u2019annonceur avait entre temps supprim\u00e9 la publicit\u00e9 concern\u00e9e et qu\u2019il a transf\u00e9r\u00e9 une photo \u00e0 l\u2019appui.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: SAMMY GREEN Product-Dienst \/ Produit-Service: Salon de coiffure Media \/ M\u00e9dia: Autre (point de vente)   Beschrijving van de reclame \/ Description de la publicit\u00e9 La plaignante a communiqu\u00e9 une photo de la vitrine du salon de coiffure en question o\u00f9 figure un sticker avec entre autres le texte suivant : \u00ab Tous les […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4771","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSammy Green 10-12-2019: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/sammy-green-10-12-2019-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sammy Green 10-12-2019: D\u00e9cision de modification\/arr\u00eat - 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