{"id":4770,"date":"2019-12-10T00:00:00","date_gmt":"2019-12-09T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/hm-10-12-2019-pas-de-remarques\/"},"modified":"2019-12-10T00:00:00","modified_gmt":"2019-12-09T23:00:00","slug":"hm-10-12-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/hm-10-12-2019-pas-de-remarques\/","title":{"rendered":"H&M 10-12-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: HENNES & MAURITZ<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: H&M<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>TV<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Sur fond de musique de No\u00ebl, le spot montre des personnes d\u2019origines diverses : un homme assis dans un divan, qui lit et caresse son chat, un homme et une femme qui se reposent, une famille \u00e0 c\u00f4t\u00e9 d\u2019un sapin de No\u00ebl (\u00ab Chemise \u20ac 9,99 \u00bb), une fillette d\u00e9guis\u00e9e en chef coq qui apporte \u00e0 manger \u00e0 son papa, deux hommes qui s\u2019embrassent sur la bouche, un groupe de jeunes qui rentrent dans un snack, une femme dans un bus (\u00ab Robe \u20ac 19.99 \u00bb) qui sourit \u00e0 un homme plus \u00e2g\u00e9 d\u00e9guis\u00e9 en p\u00e8re No\u00ebl. A la fin appara\u00eet le texte \u00ab Profitez de l\u2019instant pr\u00e9sent. \u00bb puis le logo de l\u2019annonceur et \u00ab Joyeuses F\u00eates ! \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

1) Le plaignant a communiqu\u00e9 ne pas \u00eatre contre les homosexuels mais trouve exag\u00e9r\u00e9 d\u2019en faire des publicit\u00e9s et par la m\u00eame occasion de promouvoir l’homosexualit\u00e9. Il a ajout\u00e9 que ces publicit\u00e9s sont vues par nos enfants en construction pour qui ce message peut \u00eatre mal interpr\u00e9t\u00e9. Bien que l’on pr\u00f4ne \u00e0 tout va la diversit\u00e9, il se pose des questions par rapport au message qui serait : \u00ab Pas grave si tu n\u2019as pas de petite amie, tu auras un petit copain \u00bb.<\/p>\n

2) Le plaignant a pr\u00e9cis\u00e9 qu\u2019il n\u2019est pas du tout homophobe mais qu\u2019il y a selon lui et son entourage des limites qui sont d\u00e9pass\u00e9es. Il trouve cela tr\u00e8s embarrassant quand apr\u00e8s la sc\u00e8ne, vulgaire \u00e0 ses yeux, o\u00f9 on voit deux jeunes hommes s’embrasser, les tr\u00e8s jeunes enfants lui demandent pourquoi ils font \u00e7a.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de la publicit\u00e9 en question et des plaintes qui la concernent.<\/p>\n

Il a constat\u00e9 que le spot montre des images successives de diff\u00e9rentes personnes, de sexe, de couleur et d\u2019\u00e2ge vari\u00e9s, dont une image de deux hommes qui s\u2019embrassent sur la bouche.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a bien not\u00e9 que selon lui, la publicit\u00e9 montre notamment le monde qui nous entoure, sans promouvoir aucun style de vie sp\u00e9cifique.<\/p>\n

Le Jury est d\u2019avis que la publicit\u00e9 concern\u00e9e montre en effet des images refl\u00e9tant la soci\u00e9t\u00e9 actuelle en g\u00e9n\u00e9ral.<\/p>\n

Compte tenu de ce contexte social actuel, le Jury a estim\u00e9 que les images sur lesquelles portent les plaintes ne sont ni choquantes ni ind\u00e9centes et ne t\u00e9moignent pas non plus d\u2019un manque de juste sens de la responsabilit\u00e9 sociale.<\/p>\n

Il a \u00e9galement estim\u00e9 que les images en question ne sont pas de nature \u00e0 causer un pr\u00e9judice mental ou moral aux enfants ou aux adolescents.<\/p>\n

Il a d\u00e8s lors estim\u00e9 que cette publicit\u00e9 n’est pas contraire aux dispositions du Code de la Chambre de Commerce Internationale (Code ICC) ni aux R\u00e8gles du JEP relatives \u00e0 la repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: HENNES & MAURITZ Product-Dienst \/ Produit-Service: H&M Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 Sur fond de musique de No\u00ebl, le spot montre des personnes d\u2019origines diverses : un homme assis dans un divan, qui lit et caresse son chat, un homme et une femme qui […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4770","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nH&M 10-12-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/hm-10-12-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M 10-12-2019: Pas de remarques - 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