{"id":4762,"date":"2019-11-20T00:00:00","date_gmt":"2019-11-19T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/colruyt-bio-planet-20-11-2019-pas-de-remarques\/"},"modified":"2019-11-20T00:00:00","modified_gmt":"2019-11-19T23:00:00","slug":"colruyt-bio-planet-20-11-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/colruyt-bio-planet-20-11-2019-pas-de-remarques\/","title":{"rendered":"Colruyt &#8211; Bio-Planet 20-11-2019: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: COLRUYT <\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Bio-Planet <\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Internet (YouTube) <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De spot gebruikt verschillende beelden om de voice-over te illustreren en de volgende teksten:<\/p>\n<p>\u201cThere is seasonal.<\/p>\n<p>There is reusable.<\/p>\n<p>There is local.<\/p>\n<p>There is plastic free.<\/p>\n<p>There is veggie.<\/p>\n<p>There is pure taste.<\/p>\n<p>There is respect.<\/p>\n<p>There is eco.<\/p>\n<p>There is a planet B.\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>\/\/\/\/\/\/\/\/\/\/<\/p>\n<p>&nbsp;<\/p>\n<p>Le spot utilise diff\u00e9rentes images pour illustrer la voix-off et les textes suivants&nbsp;:<\/p>\n<p>\u00ab&nbsp;Il y a du saisonnier.<\/p>\n<p>Il y a du r\u00e9utilisable.<\/p>\n<p>Il y a du local.<\/p>\n<p>Il y a du z\u00e9ro plastique.<\/p>\n<p>Il y a du v\u00e9g\u00e9tarien.<\/p>\n<p>Il y a du vrai go\u00fbt.<\/p>\n<p>Il y a du respect.<\/p>\n<p>Il y a de l\u2019\u00e9cologique.&nbsp;<\/p>\n<p>Il y a une plan\u00e8te B. \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>La plaignante a communiqu\u00e9 qu\u2019apr\u00e8s un \u00e9talage de produits (soi-disant) \u00e9cologiques, la publicit\u00e9 d\u00e9clare qu&#8217;il y a une plan\u00e8te B, sous-entendant que &#8220;tout va bien&#8221; : consommer les produits de l\u2019annonceur va permettre de rectifier le tir, plus besoin d&#8217;autres solutions pour \u00e9viter la catastrophe \u00e9cologique ; alors que, non, il n&#8217;y a pas de plan\u00e8te B.<\/p>\n<p>C&#8217;est donc une publicit\u00e9 mensong\u00e8re et trompeuse selon elle.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen <\/strong><\/h3>\n<h3><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de video in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n<p>Ingevolge het antwoord van de adverteerder heeft zij er nota van genomen dat deze als doel heeft om een optimistische boodschap over te brengen door te tonen dat men zijn boodschappen op een andere manier kan doen door naar zijn winkels te gaan.<\/p>\n<p>Zij heeft er tevens nota van genomen dat de adverteerder de welbekende slogan \u201cThere is no planet B\u201d heeft omgedraaid, niet om hem te betwisten maar om hem te gebruiken met een boodschap van hoop en een knipoog naar zijn merk \u201cBio-Planet\u201d.<\/p>\n<p>De Jury is van mening dat dit voldoende duidelijk blijkt uit de video in kwestie. Volgens haar zal de gemiddelde consument de reclame niet opvatten in de zin die de klaagster daaraan geeft, maar er wel degelijk een boodschap van de adverteerder in zien die zijn diverse inspanningen met het oog op het bieden van alternatieven voor de gebruikelijke consumptiewijzen naar voor wil brengen, zonder er daarom echter op te absolute wijze aanspraak op te maken de houder van oplossingen inzake duurzaamheid te zijn of de huidige ecologische uitdagingen te onderschatten.<\/p>\n<p>Gelet op het voorgaande is de Jury van oordeel dat de reclame in kwestie niet van aard is om de gemiddelde consument te misleiden op deze punten en evenmin een mogelijk gebrek aan kennis inzake milieu uitbuit.<\/p>\n<p>Zij is tevens van oordeel dat de reclame niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder.<\/p>\n<p>Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n<p>&nbsp;<\/p>\n<p>\/\/\/\/\/\/\/\/\/\/<\/p>\n<p>&nbsp;<\/p>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a pris connaissance de la vid\u00e9o en question et de la plainte qui la concerne.<\/p>\n<p>Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a not\u00e9 que celui-ci a pour but de faire passer un message optimiste en montrant qu\u2019on peut faire ses achats d\u2019une autre mani\u00e8re en se rendant dans ses magasins.&nbsp;<\/p>\n<p>Il a \u00e9galement not\u00e9 que l\u2019annonceur a rebondi sur le slogan bien connu \u00ab There is no planet B \u00bb non pas pour le contester mais pour l\u2019utiliser avec un message d\u2019espoir et un clin d\u2019\u0153il \u00e0 sa marque \u00ab Bio-Planet \u00bb.<\/p>\n<p>Le Jury est d\u2019avis que ceci ressort suffisamment clairement de la vid\u00e9o en question. Selon lui, le consommateur moyen n\u2019interpr\u00e9tera pas la publicit\u00e9 dans le sens que lui donne la plaignante mais y verra bien un message de l\u2019annonceur voulant mettre en avant ses diff\u00e9rentes d\u00e9marches en vue de proposer des alternatives aux modes de consommation habituels et ce, sans pour autant revendiquer de mani\u00e8re trop absolue \u00eatre d\u00e9tenteur de solutions en mati\u00e8re de durabilit\u00e9 ni sous-estimer les enjeux \u00e9cologiques actuels.<\/p>\n<p>Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 en question n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur sur ces points et n\u2019exploite pas un \u00e9ventuel manque de connaissance en mati\u00e8re d\u2019environnement.<\/p>\n<p>Il a \u00e9galement estim\u00e9 que la publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale de la part de l\u2019annonceur.<\/p>\n<p>A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a donc estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: COLRUYT Product-Dienst \/ Produit-Service: Bio-Planet Media \/ M\u00e9dia: Internet (YouTube) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De spot gebruikt verschillende beelden om de voice-over te illustreren en de volgende teksten: \u201cThere is seasonal. There is reusable. There is local. There is plastic free. There is veggie. There is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4762","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt - Bio-Planet 20-11-2019: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/colruyt-bio-planet-20-11-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colruyt - Bio-Planet 20-11-2019: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: COLRUYT Product-Dienst \/ Produit-Service: Bio-Planet Media \/ M\u00e9dia: Internet (YouTube) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De spot gebruikt verschillende beelden om de voice-over te illustreren en de volgende teksten: \u201cThere is seasonal. 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