{"id":4755,"date":"2019-11-15T00:00:00","date_gmt":"2019-11-14T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/maniet-luxus-15-11-2019-pas-de-remarques\/"},"modified":"2019-11-15T00:00:00","modified_gmt":"2019-11-14T23:00:00","slug":"maniet-luxus-15-11-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/","title":{"rendered":"Maniet Luxus 15-11-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: MANIET LUXUS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Chaussures<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot radio se d\u00e9roule ainsi :<\/p>\n

Voix d\u2019enfant : \u00ab Ce mercredi 30 et ce jeudi 31 octobre, Maniet Luxus offre 20% de remise sur toute la collection enfants. Et moi, je suis un enfant. \u00bb<\/p>\n

\u00ab Maman, maman, je veux ces baskets, l\u00e0, elles sont \u00e0 -20% ! \u00bb<\/p>\n

Maman : \u00ab Non mon ch\u00e9ri, c\u2019est pas une raison. \u00bb<\/p>\n

Homme 1 : \u00ab Psst, h\u00e9 m\u2019dam, c\u2019est les baskets qui vous parlent. Avec nous aux pieds, votre fils il va courir loin. \u00bb<\/p>\n

Homme 2 : \u00ab Oui ! \u00bb<\/p>\n

Homme 1 : \u00ab Et vite ! \u00bb<\/p>\n

Homme 2 : \u00ab Et il vous emb\u00eatera plus. \u00bb<\/p>\n

Maman : \u00ab Ah, mais oui, c\u2019est vrai. \u00bb<\/p>\n

\u00ab D\u2019accord mon ch\u00e9ri, on les prend avec les -20%. \u00bb<\/p>\n

Homme 1 : \u00ab Eh gamin, j\u2019crois qu\u2019on a bien eu ta m\u00e8re. \u00bb<\/p>\n

Enfant : \u00ab Yes ! \u00bb<\/p>\n

VO : \u00ab Chaussures Maniet Luxus. Alors, joyeux ? Voir conditions en magasin. \u00bb<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante a \u00e9t\u00e9 choqu\u00e9e par le fait que :<\/p>\n

– les baskets convainquent la m\u00e8re de les acheter (\u00ab avec nous votre enfant vous laissera tranquille \u00bb) alors qu\u2019elle avait refus\u00e9 ;<\/p>\n

– les baskets disent \u00e0 l\u2019enfant qu\u2019elles ont bien eu sa m\u00e8re.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que dans le spot radio on entend un dialogue irr\u00e9aliste entre un enfant et sa m\u00e8re et une paire de baskets.<\/p>\n

Le Jury est d\u2019avis que le dialogue mis en sc\u00e8ne est un simple \u2018insight\u2019 par rapport \u00e0 une situation familiale reconnaissable, destin\u00e9 \u00e0 porter le message de l\u2019annonceur, \u00e0 savoir l\u2019offre promotionnelle de 20% de remise sur la collection enfants, sans pour autant \u00eatre de nature \u00e0 choquer le consommateur moyen.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a not\u00e9 que ce spot s\u2019inscrit dans le cadre d\u2019une campagne de diff\u00e9rents spots construits autour de l\u2019humour v\u00e9hicul\u00e9 par les chaussures parlantes et que ce spot ne sera plus diffus\u00e9 tel quel.<\/p>\n

Il a \u00e9galement not\u00e9, en ce qui concerne la diffusion, que le public cible est les parents et non les enfants.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de et du caract\u00e8re d\u00e9cal\u00e9 du spot, le Jury a estim\u00e9 qu\u2019il ne jette pas le discr\u00e9dit sur l\u2019autorit\u00e9 parentale et qu\u2019il n\u2019appelle pas directement les enfants \u00e0 persuader leurs parents d\u2019acheter des produits pour eux.<\/p>\n

Il a \u00e9galement estim\u00e9 que la publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale de la part de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a donc estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: MANIET LUXUS Product-Dienst \/ Produit-Service: Chaussures Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio se d\u00e9roule ainsi : Voix d\u2019enfant : \u00ab Ce mercredi 30 et ce jeudi 31 octobre, Maniet Luxus offre 20% de remise sur toute la collection enfants. Et moi, je suis un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4755","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nManiet Luxus 15-11-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maniet Luxus 15-11-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: MANIET LUXUS Product-Dienst \/ Produit-Service: Chaussures Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio se d\u00e9roule ainsi : Voix d\u2019enfant : \u00ab Ce mercredi 30 et ce jeudi 31 octobre, Maniet Luxus offre 20% de remise sur toute la collection enfants. Et moi, je suis un […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-14T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/maniet-luxus-15-11-2019-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/maniet-luxus-15-11-2019-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Maniet Luxus 15-11-2019: Pas de remarques\",\"datePublished\":\"2019-11-14T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/maniet-luxus-15-11-2019-pas-de-remarques\\\/\"},\"wordCount\":555,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/maniet-luxus-15-11-2019-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/maniet-luxus-15-11-2019-pas-de-remarques\\\/\",\"name\":\"Maniet Luxus 15-11-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2019-11-14T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/maniet-luxus-15-11-2019-pas-de-remarques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/maniet-luxus-15-11-2019-pas-de-remarques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/maniet-luxus-15-11-2019-pas-de-remarques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maniet Luxus 15-11-2019: Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maniet Luxus 15-11-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"Maniet Luxus 15-11-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: MANIET LUXUS Product-Dienst \/ Produit-Service: Chaussures Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio se d\u00e9roule ainsi : Voix d\u2019enfant : \u00ab Ce mercredi 30 et ce jeudi 31 octobre, Maniet Luxus offre 20% de remise sur toute la collection enfants. Et moi, je suis un […]","og_url":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2019-11-14T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Maniet Luxus 15-11-2019: Pas de remarques","datePublished":"2019-11-14T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/"},"wordCount":555,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/","url":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/","name":"Maniet Luxus 15-11-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2019-11-14T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/maniet-luxus-15-11-2019-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Maniet Luxus 15-11-2019: Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4755"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4755\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}