{"id":4744,"date":"2019-11-06T00:00:00","date_gmt":"2019-11-05T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/orange-06-11-2019-pas-de-remarques\/"},"modified":"2019-11-06T00:00:00","modified_gmt":"2019-11-05T23:00:00","slug":"orange-06-11-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/orange-06-11-2019-pas-de-remarques\/","title":{"rendered":"Orange 06-11-2019: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: ORANGE<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Google Nest Mini<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De radiocampagne bevat verschillende spots waarin de woorden \u201chey Google\u201d worden uitgesproken:<\/p>\n<p>&nbsp;<\/p>\n<p>10s spot:<\/p>\n<p>Man: \u201cHey Google, wat weet jij over Orange?\u201d<\/p>\n<p>Vrouw (computerstem): \u201cEnkel bij Orange krijg je nu een Google Nest Mini voor maar 9\u20ac.\u201d<\/p>\n<p>VO: \u201cOmdat het echt telt, Orange.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Spot \u2018Blijven slapen\u2019:<\/p>\n<p>VO: \u201cWanneer je tienerdochter vraagt:\u201d<\/p>\n<p>Dochter: \u201cPapa, euh mag de Wouter blijven slapen?<\/p>\n<p>VO: \u201cZeg dan gewoon.\u201d<\/p>\n<p>Papa: \u201cTuurlijk schatteke. Hey Google, zet een wekker om 12u, 1u, 2u, \u2026\u201d<\/p>\n<p>VO: \u201cBij Orange krijg je nu de Google Nest Mini, je persoonlijke assistent, voor maar 9\u20ac. Of je nu al klant bent of nog niet. Omdat het echt telt, Orange.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>De klager haalde aan dat als de adverteerder in zijn reclamespots \u201cHey Google\u201d zegt en zijn smartphone of speaker dit ook hoort, deze daardoor geactiveerd kan worden. Het bewuste gebruik van die zin zorgt dus voor de activatie van de slimme speaker die dan de op dat moment aan de gang zijnde gesprekken zal opnemen en doorsturen naar Google. Hierdoor worden er volgens hem potentieel persoonlijke en privacygevoelige gegevens doorgestuurd, zonder dat de gebruiker zich daar van bewust is, laat staan toestemming voor gegeven heeft, wat een ethische kwestie is.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n<h3><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de radiospots en van het feit dat de klager vreest dat het gebruik van de zin \u201cHey Google\u201d in de radiospots zijn slimme speaker zou activeren en dat deze de op dat moment aan de gang zijnde gesprekken zou opnemen en doorsturen naar Google, met de ethische problemen die dat mogelijk met zich mee zou brengen.<\/p>\n<p>Naar aanleiding van het antwoord van de adverteerder heeft de Jury er nota van genomen dat de spots van deze campagne door zijn partner Google geblokkeerd werden in diens Google Assistent-systeem (op \u00e9\u00e9n radiospot na die intussen ook geblokkeerd is) om te vermijden dat Google Assistenten geactiveerd zouden worden en dat geen gevoelige priv\u00e9-informatie werd gedeeld.<\/p>\n<p>De Jury is van mening dat het concept van de betrokken radiospots niet van aard is om een eventuele maatschappelijk laakbare activiteit in de hand te werken of te tolereren.<\/p>\n<p>Gelet op het voorgaande, is de Jury van oordeel dat de reclame in kwestie niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder op dit punt.<\/p>\n<p>Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: ORANGE Product-Dienst \/ Produit-Service: Google Nest Mini Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiocampagne bevat verschillende spots waarin de woorden \u201chey Google\u201d worden uitgesproken: &nbsp; 10s spot: Man: \u201cHey Google, wat weet jij over Orange?\u201d Vrouw (computerstem): \u201cEnkel bij Orange krijg je nu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4744","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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