{"id":4719,"date":"2019-09-11T00:00:00","date_gmt":"2019-09-10T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/selexion-10-09-2019-decision-de-modificationarret\/"},"modified":"2019-09-11T00:00:00","modified_gmt":"2019-09-10T23:00:00","slug":"selexion-10-09-2019-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/selexion-10-09-2019-decision-de-modificationarret\/","title":{"rendered":"Selexion 10-09-2019: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: <\/strong>SELEXION<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: <\/strong>Apple iPad met Pencil<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Andere (folder)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De advertentie in de folder van de adverteerder toont links een afbeelding van een iPad, rechts een afbeelding van een pencil met daarbij de tekst \u201cGRATIS Apple Pencil\u201d en tussen beide afbeeldingen een plusteken.
Onder deze afbeeldingen het volgende:
\u201c399,99
APPLE
iPad Wifi
\u2022 9.7\u201d retina display
\u2022 32GB intern geheugen
\u2022 Touch ID
\u2022 Compatibel met Apple Pencil 1ste generatie\u201d.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager verwees naar de promotie in de folder en deelde mee dat de iPad bij Apple zelf \u20ac359 kost. Hij haalde aan dat men hier dus \u20ac40 meer betaalt, waardoor men toch \u20ac40 betaalt voor de Apple Pencil (deze kost \u20ac99) terwijl er letterlijk gratis staat.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de advertentie in kwestie gewag maakt van een gratis Apple Pencil bij aankoop van een bepaalde Apple iPad voor de prijs van 399 euro.<\/p>\n

Zij heeft er tevens nota van genomen dat de klager aanhaalt dat in casu echter sprake is van een meerprijs voor de betrokken iPad zodat de Pencil niet als gratis kan worden beschouwd.<\/p>\n

In dit verband heeft de Jury er ingevolge het antwoord van de adverteerder nota van genomen dat na onderzoek is gebleken dat deze advertentie getroffen was door een opmaakfout.<\/p>\n

In deze context is de Jury van oordeel dat de betrokken advertentie van aard was om de gemiddelde consument te kunnen misleiden op het vlak van het bestaan van een bepaald prijsvoordeel en ten onrechte de term \u201cgratis\u201d gebruikte.<\/p>\n

Gelet op het voorgaande en op basis van artikels 5 en 10 van de Code van de Internationale Kamer van Koophandel (ICC-Code), heeft de Jury de adverteerder derhalve verzocht om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n

In dit verband heeft de Jury er nota van genomen dat de adverteerder reeds na ontvangst van de klacht met onmiddellijke ingang maatregelen heeft genomen door met name het product op zijn centrale website offline te halen en aan zijn handelaars een erratum te bezorgen.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

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