{"id":4703,"date":"2019-08-05T00:00:00","date_gmt":"2019-08-04T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/partenamut-05-08-2019-pas-de-remarques\/"},"modified":"2019-08-05T00:00:00","modified_gmt":"2019-08-04T23:00:00","slug":"partenamut-05-08-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/partenamut-05-08-2019-pas-de-remarques\/","title":{"rendered":"Partenamut 05-08-2019: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: PARTENAMUT<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Partenamut<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>Internet (YouTube)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>La banni\u00e8re sur la page YouTube de l\u2019annonceur repr\u00e9sente une caricature de Blanche Neige et des sept nains, dont l\u2019un porte de grandes lunettes.<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>Le plaignant a mentionn\u00e9 que l\u2019annonceur utilise depuis plusieurs ann\u00e9es une communication regrettable et d\u00e9gradante mettant en sc\u00e8ne Neige Blanche et ses sept enfants :&nbsp; Enrhum\u00e9, Pasdebol, Heureux, G\u00ean\u00e9, Grinchu, Chico&nbsp;et Biglo. Bien que la plupart de ces &#8216;nains&#8217; aient des noms anodins, celui de Biglo d\u00e9range beaucoup plus le plaignant qui est d\u00e9ficient visuel de naissance. Pour lui, cela fait r\u00e9f\u00e9rence au handicap visuel et \u00e0 bigleux qui est une insulte ou une moquerie dont il souffre presque quotidiennement.<br \/>Il trouve en cons\u00e9quence relativement pitoyable et dangereux que l\u2019annonceur aide \u00e0 v\u00e9hiculer et \u00e0 banaliser ce genre d&#8217;insultes \u00e0 l&#8217;encontre des personnes handicap\u00e9es.<br \/>Il est \u00e9galement choqu\u00e9 de l&#8217;image v\u00e9hicul\u00e9e par une mutuelle nationale des personnes malvoyantes comme lui. Le nain est repr\u00e9sent\u00e9 d\u00e9bile l&#8217;air hagard avec de grosses lunettes et des yeux de merlan frit. Selon lui, il est difficilement possible de faire plus caricatural.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a examin\u00e9 la banni\u00e8re sur la page YouTube de l\u2019annonceur, qui repr\u00e9sente une caricature de Blanche Neige et des sept nains, et a pris connaissance de la plainte qui concerne plus sp\u00e9cifiquement le nain qui porte de grandes lunettes (et dont le nom dans la campagne g\u00e9n\u00e9rale sur ce th\u00e8me, qui n\u2019est pas utilis\u00e9 sur la banni\u00e8re en question, est Biglo).<\/p>\n<p>Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a not\u00e9 que la repr\u00e9sentation graphique qui accentue les traits des personnages a pour but de mettre en \u00e9vidence les diff\u00e9rents domaines d&#8217;intervention de la mutualit\u00e9, en mati\u00e8re d\u2019optique en l\u2019occurrence.<\/p>\n<p>Le Jury est d\u2019avis que le c\u00f4t\u00e9 humoristique sous forme de caricature et de dessin de personnages de fiction fait en sorte que la repr\u00e9sentation du nain en question n\u2019est pas de nature \u00e0 d\u00e9nigrer les personnes portant des lunettes ou \u00e0 leur attirer le ridicule. Selon lui, il ne s\u2019agit pas non plus d\u2019une image st\u00e9r\u00e9otyp\u00e9e qui porterait atteinte \u00e0 la dignit\u00e9 humaine des personnes porteuses d\u2019un handicap visuel quel qu\u2019il soit.<\/p>\n<p>Bien que le Jury soit sensible \u00e0 la r\u00e9action du plaignant, il a estim\u00e9 que la banni\u00e8re concern\u00e9e n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne sur ce point.<\/p>\n<p>A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: PARTENAMUT Product-Dienst \/ Produit-Service: Partenamut Media \/ M\u00e9dia: Internet (YouTube) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 La banni\u00e8re sur la page YouTube de l\u2019annonceur repr\u00e9sente une caricature de Blanche Neige et des sept nains, dont l\u2019un porte de grandes lunettes. Klacht(en) \/ Plainte(s) Le plaignant a mentionn\u00e9 que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4703","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Partenamut 05-08-2019: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/partenamut-05-08-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partenamut 05-08-2019: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: PARTENAMUT Product-Dienst \/ Produit-Service: Partenamut Media \/ M\u00e9dia: Internet (YouTube) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 La banni\u00e8re sur la page YouTube de l\u2019annonceur repr\u00e9sente une caricature de Blanche Neige et des sept nains, dont l\u2019un porte de grandes lunettes. 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