{"id":4697,"date":"2019-07-31T00:00:00","date_gmt":"2019-07-30T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/voo-31-07-2019-pas-de-remarques\/"},"modified":"2019-07-31T00:00:00","modified_gmt":"2019-07-30T23:00:00","slug":"voo-31-07-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/voo-31-07-2019-pas-de-remarques\/","title":{"rendered":"VOO 31-07-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: VOO<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Tv-reeks Chernobyl \/ S\u00e9rie TV Chernobyl<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affiche \/ <\/strong>Affichage<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De affiche met de tekst \u201cChernobyl \u2013 La mini-s\u00e9rie qui contamine la terre enti\u00e8re\u201d toont op een groene achtergrond een persoon met een overall en een verstuiver.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

L\u2019affiche avec le texte \u00ab Chernobyl \u2013 La mini-s\u00e9rie qui contamine la terre enti\u00e8re \u00bb montre sur fond vert une personne avec une combinaison et un pulv\u00e9risateur.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager haalde aan dat het werkwoord \u201ccontaminer\u201d gebruikt wordt zinspelend op de radioactieve besmetting na de ramp in Chernobyl. Hij vindt dit een ongepaste zinspeling die ook een link legt met de populariteit van het geadverteerde product. Gezien de aard en impact van de ramp, de nasleep en de nabestaanden is dit compleet onrespectvol volgens hem.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de affiche, met de tekst \u201cChernobyl \u2013 La mini-s\u00e9rie qui contamine la terre enti\u00e8re\u201d en de afbeelding van een persoon met een overall en een verstuiver, promotie maakt voor de Tv-reeks Chernobyl.<\/p>\n

De Jury heeft er nota van genomen dat deze reeks de geschiedenis van de kernramp in Tsjernobyl beschrijft.<\/p>\n

Zij is zeker gevoelig voor de verschrikkelijke gevolgen van deze ramp, maar is van mening dat de reclame door het gebruik van het woord \u201ccontamine\u201d geen ongepaste woordspeling gebruikt. Volgens haar zal de gemiddelde consument de figuurlijke betekenis wel degelijk begrijpen, zonder geschokt te zijn door het aanhalen van de radioactieve besmetting die het onderwerp zelf is van de reeks.<\/p>\n

Zij is eveneens van mening dat de reclame in kwestie geen gebrek aan respect vertoont tegenover de mensen die van ver of dichtbij getroffen zijn door deze ramp.<\/p>\n

De Jury is derhalve van oordeel dat de affiche in kwestie niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder op dit punt.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019affiche, avec le texte \u00ab Chernobyl \u2013 La mini-s\u00e9rie qui contamine la terre enti\u00e8re \u00bb et l\u2019image d\u2019une personne avec une combinaison et un pulv\u00e9risateur, fait la promotion de la s\u00e9rie TV Chernobyl.<\/p>\n

Le Jury a not\u00e9 que cette s\u00e9rie retrace l’histoire de la catastrophe nucl\u00e9aire de Tchernobyl.<\/p>\n

Il est certainement sensible aux terribles cons\u00e9quences de ce drame mais est d\u2019avis qu\u2019en utilisant le mot \u00ab contamine \u00bb, la publicit\u00e9 n\u2019utilise pas un jeu de mot d\u00e9plac\u00e9. Selon lui, le consommateur moyen percevra bien le sens figur\u00e9, sans \u00eatre choqu\u00e9 par l\u2019\u00e9vocation de la contamination radioactive qui est le sujet m\u00eame de la s\u00e9rie.<\/p>\n

Il est \u00e9galement d\u2019avis que la publicit\u00e9 en question ne manque pas de respect envers les personnes touch\u00e9es de pr\u00e8s ou de loin par cette catastrophe.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que l\u2019affiche en question ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur sur ce point.<\/p>\n

A d\u00e9faut d\u2019infraction aux dispositions l\u00e9gales et autodisciplinaires, le Jury a estim\u00e9 n’avoir pas de remarques \u00e0 formuler sur ce point. <\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: VOO Product-Dienst \/ Produit-Service: Tv-reeks Chernobyl \/ S\u00e9rie TV Chernobyl Media \/ M\u00e9dia: Affiche \/ Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 De affiche met de tekst \u201cChernobyl \u2013 La mini-s\u00e9rie qui contamine la terre enti\u00e8re\u201d toont op een groene achtergrond een persoon met een overall en een […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4697","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVOO 31-07-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/voo-31-07-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VOO 31-07-2019: Pas de remarques - 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