{"id":4695,"date":"2019-06-26T00:00:00","date_gmt":"2019-06-25T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/lidl-26-06-2019-pas-de-remarques\/"},"modified":"2019-06-26T00:00:00","modified_gmt":"2019-06-25T23:00:00","slug":"lidl-26-06-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/lidl-26-06-2019-pas-de-remarques\/","title":{"rendered":"Lidl 26-06-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: LIDL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Lidl<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De radiospot gaat als volgt:
VO: \u201cOm indruk te maken op de rechter kunt ge uitpakken met uw goede daden.\u201d
Man: \u201cOk, ik reed te snel, maar ik sorteer wel mijn afval.\u201d
Vrouw: \u201cJa, en?\u201d
VO: \u201cOf met uw filosofisch talent.\u201d
Man: \u201cTe snel, goh ja, maar wat is snelheid in een steeds snellere maatschappij?\u201d
Vrouw: \u201cTe snel meneer.\u201d
VO: \u201cOf met uw acteertalent.\u201d
Man: \u201cOk, ik reed te snel, maar \u2026\u201d
VO: \u201cDa\u2019s den bak in jong. Dus als ge echt ne goeien indruk wilt maken op de rechter dan zet ge beter de verse zomerproducten van Lidl op tafel.\u201d
Man: \u201cHopla, gegrilde kippenboutjes vanop den barbecue. En?\u201d
Vrouw: \u201cLekker.\u201d
VO: \u201cDe verse producten van Lidl. Voor iedereen die telt.\u201d<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Volgens de klager laat deze spot uitschijnen dat hardrijden kan als men maar de verse producten van de adverteerder serveert. Volgens hem suggereert dit niet enkel dat justitie omkoopbaar is, maar vergoelijkt het ook de praktijk van te snel rijden en dat in een week waar alweer een jong verkeersslachtoffer viel te betreuren. Hij vindt dit onbegrijpelijk en ongehoord.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de radiospot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

Zij is van mening dat het humoristische gebruik van overdrijving in deze reclame dermate duidelijk is dat de gemiddelde consument hier geenszins een aanmoediging of tolerantie van gevaarlijk rijgedrag of een negatieve uitlating ten aanzien van het gerecht in zal zien.<\/p>\n

De Jury is derhalve van oordeel dat deze reclame niet getuigt van een gebrek aan behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder op deze punten.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: LIDL Product-Dienst \/ Produit-Service: Lidl Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:VO: \u201cOm indruk te maken op de rechter kunt ge uitpakken met uw goede daden.\u201dMan: \u201cOk, ik reed te snel, maar ik sorteer wel mijn afval.\u201dVrouw: \u201cJa, en?\u201dVO: \u201cOf […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4695","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLidl 26-06-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/lidl-26-06-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl 26-06-2019: Pas de remarques - 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