{"id":4692,"date":"2019-06-26T00:00:00","date_gmt":"2019-06-25T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/sun-equipe-26-06-2019-pas-de-remarques\/"},"modified":"2019-06-26T00:00:00","modified_gmt":"2019-06-25T23:00:00","slug":"sun-equipe-26-06-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/sun-equipe-26-06-2019-pas-de-remarques\/","title":{"rendered":"Sun Equipe 26-06-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: SUN EQUIPE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Zonnestudio \/ <\/strong>Centre de bronzage<\/strong><\/h3>\n

Media \/ M\u00e9dia: Andere (verkooppunt) \/ <\/strong>Autre (point de vente)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De affiche toont een liggende vrouw in bikini met zonnebril.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

L\u2019affiche montre une femme couch\u00e9e en bikini avec des lunettes de soleil.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klaagster verwijst naar het volgens haar te magere model in bikini op de affiche en deelde mee dat deze tot zelfverminking (eetstoornis) aanzet en dat het triggert en een verkeerd schoonheidsideaal toont.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de affiche op de gevel van de zonnebankstudio een liggende vrouw in bikini met zonnebril toont. Volgens de Jury vertoont de voorstelling van de vrouw een verband met de aangeprezen dienst.<\/p>\n

Zij is van mening dat het beeld in kwestie geen extreme magerheid weergeeft en niet aanzet tot een gedrag dat kan leiden tot eetstoornissen.<\/p>\n

Zij is ook van mening dat de affiche geen negatieve beeldvorming cre\u00ebert rond personen die niet aan een bepaald schoonheidsbeeld zouden beantwoorden.<\/p>\n

In het algemeen is de Jury derhalve van oordeel dat de reclame niet in strijd is met de JEP-Regels inzake de afbeelding van de mens.<\/p>\n

Zij is ook van oordeel dat de affiche in kwestie niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder op deze punten.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019affiche sur la fa\u00e7ade du centre de bronzage montre une femme couch\u00e9e en bikini avec des lunettes de soleil. Selon le Jury, la repr\u00e9sentation de la femme pr\u00e9sente donc un lien avec le service promu.<\/p>\n

Le Jury est d\u2019avis que l\u2019image en question ne pr\u00e9sente pas de maigreur extr\u00eame et n\u2019incite pas \u00e0 un comportement qui peut mener \u00e0 des troubles de l’alimentation.<\/p>\n

Il est \u00e9galement d\u2019avis que l\u2019affiche ne cr\u00e9e pas d\u2019image n\u00e9gative des personnes qui ne r\u00e9pondraient pas \u00e0 une certaine image de la beaut\u00e9.<\/p>\n

De mani\u00e8re g\u00e9n\u00e9rale, le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne sur ces points.<\/p>\n

Il a \u00e9galement estim\u00e9 que l\u2019affiche en question ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur sur ces points.<\/p>\n

A d\u00e9faut d\u2019infraction aux dispositions l\u00e9gales et autodisciplinaires, le Jury a estim\u00e9 n’avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: SUN EQUIPE Product-Dienst \/ Produit-Service: Zonnestudio \/ Centre de bronzage Media \/ M\u00e9dia: Andere (verkooppunt) \/ Autre (point de vente)   Beschrijving van de reclame \/ Description de la publicit\u00e9 De affiche toont een liggende vrouw in bikini met zonnebril. \/\/\/\/\/\/\/\/\/\/ L\u2019affiche montre une femme couch\u00e9e en bikini avec des lunettes de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4692","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSun Equipe 26-06-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/sun-equipe-26-06-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sun Equipe 26-06-2019: Pas de remarques - 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