{"id":4682,"date":"2019-05-29T00:00:00","date_gmt":"2019-05-28T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/makro-cash-carry-belgium-29-05-2019-pas-de-remarques\/"},"modified":"2019-05-29T00:00:00","modified_gmt":"2019-05-28T23:00:00","slug":"makro-cash-carry-belgium-29-05-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/makro-cash-carry-belgium-29-05-2019-pas-de-remarques\/","title":{"rendered":"Makro Cash & Carry Belgium 29-05-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: MAKRO CASH & CARRY BELGIUM <\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Bosch Accutrimmer <\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (website) <\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De reclame op de website bevat de tekst \u201cBosch Accutrimmer 26-18 Lithium-ion + gratis Bosch mesjes art 26-18 li t.w.v. \u20ac9,95\u201d en een afbeelding van het product, met daarbij in een gele cirkel \u201ccash back\u201d.<\/p>\n

Daaronder onder meer:<\/p>\n

\u201cActie (in gele letters op rode achtergrond) – Actie (4\/03\/2019 – 1\/09\/2019)<\/p>\n

Cashback 25 euro OF gratis 2de accu t.w.v. \u20ac 84,95, zie leveranciersbon in pdf\u201d.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

De klager haalde aan dat zeer duidelijk vermeld wordt dat er op dit toestel een cashback-actie loopt. Ook meteen onder de afbeelding staat weer duidelijk in het rood \u201cactie\u201d waarbij men kan kiezen tussen 25 euro cashback of een 2de accu gratis, met een verwijzing naar een pdf-formulier waar een 100-tal ingewikkelde artikelnummers staan van de deelnemende artikels, maar waar deze trimmer dan niet bij staat (het artikelnummer staat ook niet duidelijk vermeld in de advertentie). Volgens hem is het bij een eerste blik op deze reclame meer dan duidelijk dat daar, op dat artikel, een actie loopt, wat dus echter niet het geval is. De klager vindt dit boerenbedrog van de bovenste plank.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen <\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques <\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de reclame op de website van de adverteerder Makro Cash & Carry Belgium in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

Zij heeft er met name nota van genomen dat de klager aanhaalt dat de reclame op de website van de adverteerder en verdeler van het toestel ten onrechte bij de advertentie voor dit toestel \u201ccashback\u201d en \u201cactie\u201d vermeldt aangezien het betrokken artikelnummer niet voorkomt in de lijst die opgenomen is in de actieflyer van de producent van het toestel.<\/p>\n

Welnu, zij heeft er in dit verband ingevolge het antwoord van de adverteerder nota van genomen dat, ofschoon de EAN-code van het op zijn website gepromote toestel waarop de klacht betrekking heeft niet in de actieflyer van de producent van het toestel staat vermeld, de EAN-code op de doos van het toestel desalniettemin wel degelijk recht geeft op de cashback (of accu) en dat dit toestel derhalve wel degelijk in aanmerking komt voor deze promotionele actie.<\/p>\n

Op basis van de informatie waarover zij beschikt, is de Jury derhalve van oordeel dat de reclame-inhoud op de website in kwestie niet van aard is om de gemiddelde consument te misleiden op dit punt.<\/p>\n

De Jury heeft de klacht inzake deze reclame-inhoud derhalve ongegrond verklaard.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: MAKRO CASH & CARRY BELGIUM Product-Dienst \/ Produit-Service: Bosch Accutrimmer Media \/ M\u00e9dia: Internet (website)   Beschrijving van de reclame \/ Description de la publicit\u00e9 De reclame op de website bevat de tekst \u201cBosch Accutrimmer 26-18 Lithium-ion + gratis Bosch mesjes art 26-18 li t.w.v. \u20ac9,95\u201d en een afbeelding van het product, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4682","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMakro Cash & Carry Belgium 29-05-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/makro-cash-carry-belgium-29-05-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Makro Cash & Carry Belgium 29-05-2019: Pas de remarques - 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