{"id":4680,"date":"2019-05-29T00:00:00","date_gmt":"2019-05-28T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/eneco-29-05-2019-pas-de-remarques\/"},"modified":"2019-05-29T00:00:00","modified_gmt":"2019-05-28T23:00:00","slug":"eneco-29-05-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/eneco-29-05-2019-pas-de-remarques\/","title":{"rendered":"Eneco 29-05-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: ENECO<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Energie verte<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (Facebook, Instagram)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Un post Facebook sponsoris\u00e9 mentionne le logo et le nom de l\u2019annonceur et le texte \u00ab Le 26 mai, c\u2019est le jour J ! Vous ne savez pas encore pour qui vous allez voter ? Nous pouvons vous aider. Faites le Test \u00e9lectoral et comparez vos opinions. \u00bb.<\/p>\n

En dessous, dans un cadre bleu, \u00ab Faites le Test \u00e9lectoral \u00bb avec une case \u00e0 cocher.<\/p>\n

En dessous du cadre, \u00ab eneco-testelectoral.be \u00bb, \u00ab Comparez vos opinions \u00bb et \u00ab Faites le Test \u00e9lectoral ! \u00bb puis un bouton \u00ab En savoir plus \u00bb.<\/p>\n

 <\/p>\n

Un post Instagram sponsoris\u00e9 mentionne le logo et le nom de l\u2019annonceur.<\/p>\n

En dessous, dans un cadre bleu, \u00ab Faites le Test \u00e9lectoral \u00bb avec une case \u00e0 cocher et des pancartes avec les mentions suivantes : \u00ab 26 mai 2019 \u00bb et<\/p>\n

\u00ab Choisissez-vous l\u2019\u00e9nergie verte ? \u00bb.<\/p>\n

Ensuite un bouton \u00ab En savoir plus \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante a communiqu\u00e9 que la publicit\u00e9 se pr\u00e9sente comme un test \u00e9lectoral pour vous aider dans votre choix pour les \u00e9lections mais qu\u2019il n\u2019en est rien. A la fin, on propose les services de l\u2019annonceur. Toutes les questions du questionnaire vont dans le sens et les int\u00e9r\u00eats de l\u2019annonceur et pour la plaignante, il s\u2019agit de tromperie dans le terme m\u00eame de \u00ab test \u00bb.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le post sponsoris\u00e9 mis en cause par la plaignante contient le logo et le nom de l\u2019annonceur, fournisseur d\u2019\u00e9nergie, et est d\u2019avis que le consommateur moyen a ainsi l\u2019attention suffisamment attir\u00e9e sur le fait qu\u2019il s\u2019agit d\u2019un message publicitaire provenant de cet annonceur, malgr\u00e9 le fait que celui-ci propose de participer \u00e0 un \u00ab test \u00e9lectoral \u00bb pendant la p\u00e9riode des \u00e9lections.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que le post en question est pr\u00e9sent\u00e9 de mani\u00e8re telle que son caract\u00e8re publicitaire appara\u00eet instantan\u00e9ment et que l\u2019identit\u00e9 de l\u2019annonceur est apparente.<\/p>\n

Il a donc estim\u00e9 que le message publicitaire n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur sur ce point.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ENECO Product-Dienst \/ Produit-Service: Energie verte Media \/ M\u00e9dia: Internet (Facebook, Instagram)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Un post Facebook sponsoris\u00e9 mentionne le logo et le nom de l\u2019annonceur et le texte \u00ab Le 26 mai, c\u2019est le jour J ! Vous ne savez pas encore pour qui vous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4680","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nEneco 29-05-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/eneco-29-05-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eneco 29-05-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: ENECO Product-Dienst \/ Produit-Service: Energie verte Media \/ M\u00e9dia: Internet (Facebook, Instagram)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Un post Facebook sponsoris\u00e9 mentionne le logo et le nom de l\u2019annonceur et le texte \u00ab Le 26 mai, c\u2019est le jour J ! 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