{"id":4673,"date":"2019-05-22T00:00:00","date_gmt":"2019-05-21T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/lidl-21-05-2019-pas-de-remarques\/"},"modified":"2019-05-22T00:00:00","modified_gmt":"2019-05-21T23:00:00","slug":"lidl-21-05-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/lidl-21-05-2019-pas-de-remarques\/","title":{"rendered":"Lidl 21-05-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: LIDL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Lidl<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De radiospot gaat als volgt:
VO: \u201cOm indruk te maken op uwen date zoudt ge uw spieren kunnen tonen.\u201d (geluid van rits)
Man: \u201cHopla.\u201d
Vrouw: \u201cEih.\u201d
VO: \u201cJa, niet die spier. Of uw spieren laten voelen.\u201d
Man: \u201cNe keer aan mijn spier voelen?\u201d
Vrouw: \u201cAh, jaja.\u201d (opnieuw geluid van rits)
Man: \u201cHopla.\u201d
Vrouw: \u201cEih.\u201d
VO: \u201cMa nee eh, niet die spier. Of zelfs uw spieren laten horen.\u201d (geluid van een scheetje)
Man: \u201cHopla.\u201d
Vrouw: \u201cMa eikes.\u201d
VO: \u201cEn die spier zeker niet gast. (opnieuw geluid van een scheetje) Dus als ge echt ne goeien indruk wilt maken op uwen date dan zet ge beter de verse zomerproducten van Lidl op tafel.\u201d
Man: \u201cHopla, kippenboutjes van op den barbecue.\u201d
Vrouw: \u201cMmm, lekker.\u201d
VO: \u201cDe verse producten van Lidl, voor iedereen die telt.\u201d<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Volgens de klaagster insinueert de spot overduidelijk dat een man drie keer zijn penis laat zien aan een vrouw die daar duidelijk niet mee gediend is. Zij vindt deze reclame niet alleen enorm flauw, maar in de nasleep van de gebeurtenissen in verband met Julie Van Espen en de vraag om meer respect voor vrouwen en actie tegen ongewenst seksueel gedrag, gewoonweg degoutant.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de spot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

Zelfs als de reclame mogelijk niet van de beste smaak getuigt, zullen volgens de Jury het humoristische karakter en de absurde kant van de radiospot duidelijk zijn voor de gemiddelde luisteraar en zal de spot niet als choquerend overkomen bij het grote publiek.<\/p>\n

Zij is eveneens van mening dat de spot geen gebrek aan respect toont ten aanzien van vrouwen en dat de spot niet ge\u00efnterpreteerd zal worden als een aantasting van de menselijke waardigheid.<\/p>\n

Gelet op het voorgaande, is de Jury van oordeel dat de spot niet in strijd is met de JEP-Regels inzake de afbeelding van de mens en evenmin getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder op deze punten.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: LIDL Product-Dienst \/ Produit-Service: Lidl Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:VO: \u201cOm indruk te maken op uwen date zoudt ge uw spieren kunnen tonen.\u201d (geluid van rits)Man: \u201cHopla.\u201dVrouw: \u201cEih.\u201dVO: \u201cJa, niet die spier. Of uw spieren laten voelen.\u201dMan: \u201cNe […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4673","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLidl 21-05-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/lidl-21-05-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl 21-05-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: LIDL Product-Dienst \/ Produit-Service: Lidl Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:VO: \u201cOm indruk te maken op uwen date zoudt ge uw spieren kunnen tonen.\u201d (geluid van rits)Man: \u201cHopla.\u201dVrouw: \u201cEih.\u201dVO: \u201cJa, niet die spier. 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