{"id":4661,"date":"2019-05-06T00:00:00","date_gmt":"2019-05-05T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/mcdonalds-06-05-2019-pas-de-remarques\/"},"modified":"2019-05-06T00:00:00","modified_gmt":"2019-05-05T23:00:00","slug":"mcdonalds-06-05-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/mcdonalds-06-05-2019-pas-de-remarques\/","title":{"rendered":"McDonald’s 06-05-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: MC DONALD\u2019S<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Campagne de recrutement<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Autre (point de vente)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le set de table repr\u00e9sente une \u00e9quipe de trois personnes, une femme et deux hommes, qui ont toutes le sourire et se tiennent proches l\u2019une de l\u2019autre. A c\u00f4t\u00e9, un texte avec un graphisme ludique : \u00ab Rejoins notre \u00e9quipe \u00bb. En dessous, les mentions \u00ab Tu veux bosser chez nous ? Postule sur www.workatmcdo.be \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante d\u00e9crit la photo du set de table comme repr\u00e9sentant une jeune fille tenue fermement par le bras et \u00e0 la taille par deux hommes, qui d\u00e9tourne le regard et n’a pas l’air super \u00e0 l’aise.
Elle trouve personnellement cela d\u00e9plac\u00e9 et irresponsable de la part de l’annonceur. Selon elle, un certain malaise se d\u00e9gage de cette photo, surtout pour une femme, et il s\u2019agit d\u2019une image d\u00e9gradante de la femme et de la relation hommes-femmes.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le set de table en question repr\u00e9sente une \u00e9quipe de trois personnes souriantes qui se tiennent proches l\u2019une de l\u2019autre, avec entre autres le texte \u00ab Rejoins notre \u00e9quipe \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a not\u00e9 que ce set de table fait partie d\u2019une campagne de recrutement dont les acteurs sont les propres \u00e9quipiers qui travaillent chez McDonald\u2019s et o\u00f9 la jeune fille a qualifi\u00e9 l\u2019ambiance lors de la s\u00e9ance de photo de \u00ab franche camaraderie \u00bb. Selon le Jury, le visuel transmet en effet bien les qualit\u00e9s requises par l\u2019annonceur, \u00e0 savoir travailler en \u00e9quipe et accueillir les clients avec le sourire.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que le consommateur moyen n\u2019interpr\u00e9tera pas la communication en question dans le sens que lui donne la plaignante, et qu\u2019elle n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

Il a \u00e9galement estim\u00e9 qu\u2019elle n\u2019est pas non plus d\u00e9nigrante pour la femme et ne donne pas une image n\u00e9gative de la relation hommes-femmes.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: MC DONALD\u2019S Product-Dienst \/ Produit-Service: Campagne de recrutement Media \/ M\u00e9dia: Autre (point de vente)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le set de table repr\u00e9sente une \u00e9quipe de trois personnes, une femme et deux hommes, qui ont toutes le sourire et se tiennent proches l\u2019une de l\u2019autre. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4661","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMcDonald's 06-05-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/mcdonalds-06-05-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald's 06-05-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: MC DONALD\u2019S Product-Dienst \/ Produit-Service: Campagne de recrutement Media \/ M\u00e9dia: Autre (point de vente)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le set de table repr\u00e9sente une \u00e9quipe de trois personnes, une femme et deux hommes, qui ont toutes le sourire et se tiennent proches l\u2019une de l\u2019autre. 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