{"id":4651,"date":"2019-04-24T00:00:00","date_gmt":"2019-04-23T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/loreal-24-04-2019-pas-de-remarques\/"},"modified":"2019-04-24T00:00:00","modified_gmt":"2019-04-23T23:00:00","slug":"loreal-24-04-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/","title":{"rendered":"L’Or\u00e9al 24-04-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: L\u2019OREAL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: L\u2019Or\u00e9al<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Les spots radio se d\u00e9roulent ainsi :<\/p>\n

VO : \u00ab Elisabeth Bouhadana, Directrice scientifique internationale L\u2019Or\u00e9al Paris r\u00e9pond \u00e0 vos questions. Aujourd\u2019hui, Laurence. \u00bb
Laurence : \u00ab Bonjour, comment \u00eatre certaine que les soins anti-\u00e2ge L\u2019Or\u00e9al Paris soient s\u00fbrs pour ma peau ? \u00bb
Elisabeth : \u00ab Chez L\u2019Or\u00e9al Paris, la tol\u00e9rance de tous nos soins, comme Revitalift ou Age Perfect, est \u00e9valu\u00e9e sur tous types de peau, m\u00eame sensibles. Plus de 600 applications sont faites sous contr\u00f4le dermatologique. \u00bb
Laurence : \u00ab Et vous ne testez pas sur les animaux ? \u00bb
Elisabeth : \u00ab Non, L\u2019Or\u00e9al Paris ne teste aucun produit sur les animaux. \u00bb
Laurence : \u00ab Et pour l\u2019efficacit\u00e9 ? \u00bb
Elisabeth : \u00ab Nos tests d\u2019efficacit\u00e9 sont r\u00e9alis\u00e9s par des instituts ind\u00e9pendants et donc 100% objectifs. \u00bb<\/p>\n

VO : \u00ab Elisabeth Bouhadana, Directrice scientifique internationale L\u2019Or\u00e9al Paris r\u00e9pond \u00e0 vos questions. Aujourd\u2019hui, Marie. \u00bb
Marie : \u00ab Bonjour, comment \u00eatre s\u00fbre que les ingr\u00e9dients des soins L\u2019Or\u00e9al Paris soient sans danger pour ma peau ? \u00bb
Elisabeth : \u00ab Parce que nous ne s\u00e9lectionnons que des ingr\u00e9dients qui ont prouv\u00e9 une excellente tol\u00e9rance notamment gr\u00e2ce \u00e0 des tests sur peaux reconstruites. De plus, tous nos soins, comme Revitalift et Age Perfect, sont test\u00e9s sous contr\u00f4le dermatologique de mani\u00e8re 100 % objective. \u00bb
Marie : \u00ab Et vous ne testez pas sur les animaux ? \u00bb
Elisabeth : \u00ab Non, L\u2019Or\u00e9al Paris ne teste aucun produit sur les animaux. C\u2019est d\u2019ailleurs notre engagement depuis plus de 30 ans. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant se r\u00e9f\u00e8re \u00e0 la publicit\u00e9 sous forme d\u2019interview et est particuli\u00e8rement outr\u00e9 par la r\u00e9ponse o\u00f9 il est dit que l’annonceur ne teste aucun produit sur les animaux et que c’est un engagement depuis 30 ans. Selon lui, c\u2019est absolument faux et c’est de la publicit\u00e9 mensong\u00e8re.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance des spots radio concern\u00e9s et de la plainte \u00e0 leur \u00e9gard.<\/p>\n

Il a constat\u00e9 que dans ces spots, on entend entre autres que \u00ab L\u2019Or\u00e9al Paris ne teste aucun produit sur les animaux. \u00bb et que l\u2019un des spots ajoute : \u00ab C\u2019est d\u2019ailleurs notre engagement depuis plus de 30 ans. \u00bb.<\/p>\n

Il a ensuite pris connaissance de la r\u00e9ponse de l\u2019annonceur qui se r\u00e9f\u00e8re d\u2019abord aux interdictions europ\u00e9ennes relatives \u00e0 l\u2019exp\u00e9rimentation animale dans l\u2019industrie cosm\u00e9tique et qui pr\u00e9cise ensuite que le d\u00e9veloppement de m\u00e9thodes de test alternatives, valid\u00e9es par les organismes d\u2019homologation mis en place par la r\u00e9glementation concern\u00e9e, lui a permis d\u2019arr\u00eater de tester les produits sur les animaux avant m\u00eame ces interdictions.<\/p>\n

Le Jury a pris bonne note des \u00e9l\u00e9ments d\u2019information apport\u00e9s par l\u2019annonceur par rapport aux tests dont il est question et aux diff\u00e9rentes dates y relatives et est d\u2019avis que les informations d\u00e9taill\u00e9es fournies soutiennent de mani\u00e8re ad\u00e9quate les affirmations susmentionn\u00e9es.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que les spots radio en question ne sont pas de nature \u00e0 induire l\u2019auditeur en erreur sur ces points.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: L\u2019OREAL Product-Dienst \/ Produit-Service: L\u2019Or\u00e9al Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Les spots radio se d\u00e9roulent ainsi : VO : \u00ab Elisabeth Bouhadana, Directrice scientifique internationale L\u2019Or\u00e9al Paris r\u00e9pond \u00e0 vos questions. Aujourd\u2019hui, Laurence. \u00bbLaurence : \u00ab Bonjour, comment \u00eatre certaine que les soins anti-\u00e2ge L\u2019Or\u00e9al Paris soient s\u00fbrs pour […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4651","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nL'Or\u00e9al 24-04-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Or\u00e9al 24-04-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: L\u2019OREAL Product-Dienst \/ Produit-Service: L\u2019Or\u00e9al Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Les spots radio se d\u00e9roulent ainsi : VO : \u00ab Elisabeth Bouhadana, Directrice scientifique internationale L\u2019Or\u00e9al Paris r\u00e9pond \u00e0 vos questions. Aujourd\u2019hui, Laurence. \u00bbLaurence : \u00ab Bonjour, comment \u00eatre certaine que les soins anti-\u00e2ge L\u2019Or\u00e9al Paris soient s\u00fbrs pour […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-23T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/loreal-24-04-2019-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/loreal-24-04-2019-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"L’Or\u00e9al 24-04-2019: Pas de remarques\",\"datePublished\":\"2019-04-23T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/loreal-24-04-2019-pas-de-remarques\\\/\"},\"wordCount\":670,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/loreal-24-04-2019-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/loreal-24-04-2019-pas-de-remarques\\\/\",\"name\":\"L'Or\u00e9al 24-04-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2019-04-23T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/loreal-24-04-2019-pas-de-remarques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/loreal-24-04-2019-pas-de-remarques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/loreal-24-04-2019-pas-de-remarques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L’Or\u00e9al 24-04-2019: Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'Or\u00e9al 24-04-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"L'Or\u00e9al 24-04-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: L\u2019OREAL Product-Dienst \/ Produit-Service: L\u2019Or\u00e9al Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Les spots radio se d\u00e9roulent ainsi : VO : \u00ab Elisabeth Bouhadana, Directrice scientifique internationale L\u2019Or\u00e9al Paris r\u00e9pond \u00e0 vos questions. Aujourd\u2019hui, Laurence. \u00bbLaurence : \u00ab Bonjour, comment \u00eatre certaine que les soins anti-\u00e2ge L\u2019Or\u00e9al Paris soient s\u00fbrs pour […]","og_url":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2019-04-23T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"L’Or\u00e9al 24-04-2019: Pas de remarques","datePublished":"2019-04-23T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/"},"wordCount":670,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/","url":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/","name":"L'Or\u00e9al 24-04-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2019-04-23T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/loreal-24-04-2019-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"L’Or\u00e9al 24-04-2019: Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4651"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4651\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}