{"id":4645,"date":"2019-04-03T00:00:00","date_gmt":"2019-04-02T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/alken-maes-brasseries-03-04-2019-pas-de-remarques\/"},"modified":"2019-04-03T00:00:00","modified_gmt":"2019-04-02T23:00:00","slug":"alken-maes-brasseries-03-04-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/alken-maes-brasseries-03-04-2019-pas-de-remarques\/","title":{"rendered":"Alken Maes Brasseries 03-04-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: <\/strong>BROUWERIJEN ALKEN MAES \/ <\/strong>ALKEN MAES BRASSERIES<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Desperados<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affiche \/ <\/strong>Affichage<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Onder de titel \u201cWe are the party\u201d, toont de affiche een fles van het product in kwestie.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Sous le titre \u00ab We are the party \u00bb, l\u2019affiche repr\u00e9sente une bouteille du produit en question.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon le plaignant, le service Inspection Produits de consommation (Contr\u00f4le tabac et alcool) du SPF Sant\u00e9 Publique, S\u00e9curit\u00e9 de la Cha\u00eene Alimentaire et Environnement, la publicit\u00e9 sugg\u00e8re une ambiance festive, ce qui est contraire \u00e0 l’article 3.5 de la Convention alcool.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft deze reclame onderzocht rekening houdend met de argumenten van de betrokken partijen en in het licht van het Convenant inzake reclame voor en marketing van alcoholhoudende dranken (hierna: het Convenant).<\/p>\n

Met betrekking tot de motivatie van de klacht zelf is de Jury vooreerst van mening dat deze gebaseerd is op een foutieve interpretatie van artikel 3.5 van het Convenant. Deze bepaling verbiedt inderdaad nergens het suggereren van een feestelijke sfeer.<\/p>\n

De Jury heeft vervolgens de conformiteit onderzocht van de betrokken affiche met de bepaling in kwestie volgens dewelke reclame niet mag suggereren \u201cdat alcoholhoudende dranken een noodzakelijke voorwaarde zijn om het dagelijks leven gelukkiger te maken of om een feestelijke sfeer te cre\u00ebren\u201d.<\/p>\n

De Jury is dienaangaande van mening dat noch de tekst \u201cWe are the party\u201d, noch de afbeelding van een fles van het product in kwestie suggereren dat de gepromote alcoholhoudende drank een noodzakelijke voorwaarde is om een feestelijke sfeer te cre\u00ebren.<\/p>\n

De Jury is derhalve van oordeel dat de reclame geen inbreuk uitmaakt op artikel 3.5 van het Convenant.<\/p>\n

De Jury heeft de klacht dus ongegrond verklaard.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a examin\u00e9 cette publicit\u00e9 en tenant compte des arguments des parties concern\u00e9es et dans le cadre de la Convention en mati\u00e8re de publicit\u00e9 et de commercialisation de boissons contenant de l\u2019alcool (ci-apr\u00e8s : la Convention).<\/p>\n

Tout d\u2019abord, par rapport \u00e0 la motivation m\u00eame de la plainte, le Jury est d\u2019avis que celle-ci repose sur une interpr\u00e9tation erronn\u00e9e de l\u2019article 3.5 de la Convention. Cette disposition n\u2019interdit en effet nullement de sugg\u00e9rer une ambiance festive.<\/p>\n

Le Jury a alors v\u00e9rifi\u00e9 la conformit\u00e9 de l\u2019affiche publicitaire concern\u00e9e \u00e0 la disposition en question selon laquelle \u00ab la publicit\u00e9 ne peut pas sugg\u00e9rer que des boissons contenant de l\u2019alcool sont la condition n\u00e9cessaire pour rendre le quotidien plus heureux ou pour cr\u00e9er une ambiance festive. \u00bb.<\/p>\n

A cet \u00e9gard, le Jury est d\u2019avis que ni le texte \u00ab We are the party \u00bb, ni l\u2019image d\u2019une bouteille du produit en question, ne sugg\u00e8rent que la boisson alcoolis\u00e9e promue est la condition n\u00e9cessaire pour cr\u00e9er une ambiance festive.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 n\u2019est pas en infraction avec l\u2019article 3.5 de la Convention.<\/p>\n

Le Jury a donc d\u00e9clar\u00e9 la plainte non fond\u00e9e.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BROUWERIJEN ALKEN MAES \/ ALKEN MAES BRASSERIES Product-Dienst \/ Produit-Service: Desperados Media \/ M\u00e9dia: Affiche \/ Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 Onder de titel \u201cWe are the party\u201d, toont de affiche een fles van het product in kwestie. \/\/\/\/\/\/\/\/\/\/ Sous le titre \u00ab We are the party \u00bb, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4645","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAlken Maes Brasseries 03-04-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/alken-maes-brasseries-03-04-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alken Maes Brasseries 03-04-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BROUWERIJEN ALKEN MAES \/ ALKEN MAES BRASSERIES Product-Dienst \/ Produit-Service: Desperados Media \/ M\u00e9dia: Affiche \/ Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 Onder de titel \u201cWe are the party\u201d, toont de affiche een fles van het product in kwestie. \/\/\/\/\/\/\/\/\/\/ Sous le titre \u00ab We are the party \u00bb, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/alken-maes-brasseries-03-04-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-02T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/alken-maes-brasseries-03-04-2019-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/alken-maes-brasseries-03-04-2019-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Alken Maes Brasseries 03-04-2019: Pas de remarques\",\"datePublished\":\"2019-04-02T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/alken-maes-brasseries-03-04-2019-pas-de-remarques\\\/\"},\"wordCount\":619,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/alken-maes-brasseries-03-04-2019-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/alken-maes-brasseries-03-04-2019-pas-de-remarques\\\/\",\"name\":\"Alken Maes Brasseries 03-04-2019: Pas de remarques - 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