{"id":4640,"date":"2019-03-27T00:00:00","date_gmt":"2019-03-26T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/orange-27-03-2019-decision-de-modificationarret\/"},"modified":"2019-03-27T00:00:00","modified_gmt":"2019-03-26T23:00:00","slug":"orange-27-03-2019-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/orange-27-03-2019-decision-de-modificationarret\/","title":{"rendered":"Orange 27-03-2019: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: ORANGE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Abonnement met smartphone en Samsung Galaxy Buds<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (website)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Op de webpagina voor zelfstandigen stond, naast een afbeelding van de Samsung Galaxy S10, de tekst \u201cSamsung \u2013 Nieuwe Samsung Galaxy S10 + Gratis Galaxy Buds ter waarde van 123,14 \u20ac\u201d en aan de andere kant \u201c743,79 \u20ac (doorgestreepte prijs) 537,02 \u20ac met Arend\u201d.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Op 15 maart wou de klager op de actie ingaan maar bij verder klikken op de website was er geen sprake meer van gratis Galaxy Buds. Na telefonisch contact met de klantendienst werd er gezegd dat dit een actie was van Samsung en dat deze niet meer geldig was. De klager deelde mee dat dit op de website niet vermeld stond en dat er ook geen datum was tot wanneer deze actie geldig was. Kort nadien was de aanbieding verdwenen van de website.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de Nederlandstalige pagina van de website van de adverteerder met betrekking tot zelfstandigen op het moment van de klacht (15 maart) een actie vermeldde met betrekking tot een smartphone met een abonnement en gratis Galaxy Buds.<\/p>\n

Ze heeft eveneens kennisgenomen van de klacht volgens dewelke het niet meer mogelijk was om de Galaxy Buds in kwestie gratis te ontvangen.<\/p>\n

Ingevolge het antwoord van de adverteerder, heeft ze er terdege nota van genomen dat de actie in kwestie afliep op 8 maart en dat de geldigheidsduur van de promotie op verschillende plaatsen op de site vermeld werd.<\/p>\n

Ze heeft eveneens terdege kennisgenomen van het feit dat de adverteerder, door een vergetelheid van zijn kant, had nagelaten om de vermelding van de Galaxy Buds tijdig te verwijderen van de Nederlandstalige pagina voor zelfstandigen, terwijl de banners op de andere pagina\u2019s wel op tijd waren aangepast.<\/p>\n

De Jury is van mening dat de aanwezigheid op de internetpagina in kwestie van de reclameboodschap met betrekking tot de Galaxy Buds, die niet onmiddellijk de geldigheidsduur van de actie vermeldde, op een moment dat de consument er niet meer van kon profiteren, van aard was om de gemiddelde consument te kunnen misleiden wat betreft de temporele draagwijdte van de aangekondigde actie, wat strijdig is met artikels 3 en 5 van de Code van de Internationale Kamer van Koophandel.<\/p>\n

Gelet op het voorgaande en op basis van voormelde bepalingen, heeft de Jury de adverteerder derhalve verzocht om de reclame te wijzigen en bij gebreke daaraan deze niet meer te verspreiden.<\/p>\n

In dit verband heeft de Jury er nota van genomen dat de reclame in kwestie niet meer verspreid wordt en dat de adverteerder reeds de nodige maatregelen heeft genomen om dit soort fout in de toekomst te vermijden.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que la page du site de l\u2019annonceur en n\u00e9erlandais relative aux ind\u00e9pendants mentionnait au moment de la plainte (le 15 mars) une action relative \u00e0 un smartphone avec un abonnement et des Galaxy Buds gratuits.<\/p>\n

Il a \u00e9galement pris connaissance de la plainte selon laquelle il n\u2019\u00e9tait plus possible de recevoir gratuitement les Galaxy Buds en question.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a bien not\u00e9 que l\u2019action en question se terminait le 8 mars et que la dur\u00e9e de validit\u00e9 de la promotion \u00e9tait mentionn\u00e9e en diff\u00e9rents endroits du site.<\/p>\n

Il a \u00e9galement pris bonne note du fait que, suite \u00e0 un oubli de sa part, l\u2019annonceur avait omis de retirer \u00e0 temps la mention des Galaxy Buds sur la page en n\u00e9erlandais pour les ind\u00e9pendants, les banni\u00e8res sur les autres pages ayant bien \u00e9t\u00e9 chang\u00e9es dans les temps.<\/p>\n

Le Jury est d\u2019avis que la pr\u00e9sence sur la page internet en question du message publicitaire relatif aux Galaxy Buds, qui ne mentionnait pas directement la dur\u00e9e de validit\u00e9 de l\u2019action, \u00e0 un moment o\u00f9 le consommateur ne pouvait plus en profiter, \u00e9tait de nature \u00e0 pouvoir induire le consommateur moyen en erreur quant \u00e0 la port\u00e9e dans le temps de l\u2019action annonc\u00e9e, ce qui est contraire aux articles 3 et 5 du Code de la Chambre de Commerce Internationale.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de et sur la base des dispositions susmentionn\u00e9es, le Jury a d\u00e8s lors demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n

A cet \u00e9gard, le Jury a not\u00e9 que la publicit\u00e9 en question n\u2019est plus diffus\u00e9e et que l\u2019annonceur a d\u00e9j\u00e0 pris les mesures n\u00e9cessaires pour \u00e9viter ce genre d\u2019erreur \u00e0 l\u2019avenir.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

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