{"id":4636,"date":"2019-03-26T00:00:00","date_gmt":"2019-03-25T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/health-mate-26-03-2019-pas-de-remarques\/"},"modified":"2019-03-26T00:00:00","modified_gmt":"2019-03-25T23:00:00","slug":"health-mate-26-03-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/health-mate-26-03-2019-pas-de-remarques\/","title":{"rendered":"Health Mate 26-03-2019: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: <\/strong><strong>HEALTH MATE<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: <\/strong><strong>Infraroodsauna<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>Radio<\/strong><\/h3>\n<h3>&nbsp;<\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De radiospot gaat als volgt:<br \/>VO: \u201cDat onze infraroodsauna van Health Mate een weldaad voor lichaam en geest is dat wist u al, maar af en toe ontdekken zelfs wij nog voordelen waar we niks van wisten.\u201d<br \/>Man: \u201cDankzij onze Health Mate moet ik niet langer mee gaan shoppen met mijn vrouw.\u201d<br \/>VO: \u201cAah?\u201d<br \/>Man: \u201cJa, ze kan nu plots weer in haar kleren van vroeger. Ja, die infraroodsauna die heeft mij al meer uitgespaard dan dat het mij gekost heeft.\u201d<br \/>VO: \u201cOk, Health Mate is nog voordeliger dan we zelf dachten. Health Mate, infraroodsauna\u2019s sinds 1979.\u201d<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>De klaagster vindt het bijzonder jammer dat deze radiospot zo oubollig is en eigenlijk misogyne of noem het seksistisch: de man die geld uitspaart (want hij brengt het geld binnen, hoewel het in zo\u2019n gevallen meestal de vrouwen zijn die het budget beheren) en mevrouw die kost h\u00e9m minder geld (want ze kan nu langer dezelfde kleedjes dragen).<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de radiospot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n<p>De Jury heeft vastgesteld dat de radiospot een man aan het woord laat die verrukt aanhaalt hoe het product van de adverteerder hem geld heeft doen uitsparen daar hij niet langer moet gaan shoppen met zijn vrouw aangezien deze weer in haar kleren van vroeger kan.<\/p>\n<p>De Jury is van mening dat de toon die gebruikt werd om de bedenkingen van de man in kwestie over te brengen sympathiek is en diens verhouding met zijn vrouw niet op een pejoratieve wijze voorstelt.<\/p>\n<p>De Jury is eveneens van mening dat de humor waarmee de radiospot is gerealiseerd door de gemiddelde consument wel degelijk zal worden opgevat als een knipoog naar het clich\u00e9 van de man die niet graag gaat shoppen en niet als een negatieve allusie op een vrouw die financieel afhankelijk zou zijn van haar partner als kostwinner.<\/p>\n<p>De Jury is derhalve van oordeel dat de spot in kwestie niet van aard is om vrouwen te denigreren of om een seksistisch stereotype te bestendigen dat ingaat tegen de evolutie van de maatschappij.<\/p>\n<p>Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: HEALTH MATE Product-Dienst \/ Produit-Service: Infraroodsauna Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:VO: \u201cDat onze infraroodsauna van Health Mate een weldaad voor lichaam en geest is dat wist u al, maar af en toe ontdekken zelfs wij nog voordelen waar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4636","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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