{"id":4631,"date":"2019-03-20T00:00:00","date_gmt":"2019-03-19T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/inno-19-03-2019-decision-de-modificationarret\/"},"modified":"2019-03-20T00:00:00","modified_gmt":"2019-03-19T23:00:00","slug":"inno-19-03-2019-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/","title":{"rendered":"INNO 19-03-2019: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: INNO<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Jeans \u00ab Le Temps des Cerises \u00bb<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Affichage<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Sous le texte \u00ab Libert\u00e9, Egalit\u00e9, Beau fessier \u00bb, l\u2019affiche montre le post\u00e9rieur d\u2019une femme qui porte un jeans et se tient avec les mains sur les hanches.
En dessous, les logos \u00ab Le Temps des Cerises \u00bb et \u00ab Inno \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

1) La plaignante trouve cette publicit\u00e9 sexiste.<\/p>\n

2) La plaignante a communiqu\u00e9 que cette publicit\u00e9 sexiste ne permet ni \u00e9galit\u00e9 ni libert\u00e9 et qu\u2019il est grand temps de cesser de prendre les femmes pour des objets publicitaires (ou autres).<\/p>\n

3) Selon la plaignante, cette publicit\u00e9 sexiste n’a plus sa place en 2019 et elle r\u00e9duit encore une fois la femme \u00e0 son simple fessier.<\/p>\n

4) La plaignante a communiqu\u00e9 que cette publicit\u00e9 est \u00e0 caract\u00e8re sexiste et qu\u2019\u00e0 nouveau, nous tombons dans l’hypersexualisation de la femme en v\u00e9hiculant une image de la femme parfaite.<\/p>\n

5) Pour la plaignante, ce genre d’affiche sexiste est un manque de consid\u00e9ration pour les femmes.<\/p>\n

6) La plaignante a communiqu\u00e9 qu\u2019il s\u2019agit d\u2019hypersexualisation et de r\u00e9ification du corps de la femme \u00e0 des fins commerciales ainsi que d\u2019instrumentalisation des valeurs de d\u00e9mocratie \u00e0 des fins commerciales. Pour elle, c\u2019est un manque d\u2019originalit\u00e9 et d\u2019innovation et il est ringard de tenter de faire le buzz en surfant sur l’indignation des gens.<\/p>\n

7) La plaignante trouve cette publicit\u00e9 extr\u00eamement sexiste dans son visuel (zoom sur les fesses d\u2019une femme) et dans son slogan ainsi que provocant m\u00eame vu les temps qui courent o\u00f9 les femmes r\u00e9clament plus de libert\u00e9 et d\u2019\u00e9galit\u00e9. Cette publicit\u00e9 rappellerait aux femmes de rester bien \u00e0 leur place car elle sort juste apr\u00e8s la journ\u00e9e des droits de la femme. Cette affiche se trouve l\u00e0 o\u00f9 il y a une haute fr\u00e9quentation \u00e9tudiante. Il s\u2019agit selon elle d\u2019un gros pas en arri\u00e8re.<\/p>\n

8) Selon le plaignant, l\u2019image d’un jeans est tol\u00e9rable mais le slogan est indigne. Il consid\u00e8re que ce message pr\u00e9sente les femmes comme des objets sexuels, ce qui est condamnable.<\/p>\n

9) La plaignante a communiqu\u00e9 qu\u2019il est impensable et r\u00e9voltant de placer les revendications d’\u00e9galit\u00e9 et de libert\u00e9 des femmes au niveau de leurs fesses.<\/p>\n

Plusieurs plaintes suppl\u00e9mentaires de m\u00eame nature\/port\u00e9e n\u2019ont pas \u00e9t\u00e9 trait\u00e9es s\u00e9par\u00e9ment, conform\u00e9ment \u00e0 l\u2019article 5, alin\u00e9a 5 du R\u00e8glement du JEP. Au total, le Jury a re\u00e7u 13 plaintes relatives \u00e0 la publicit\u00e9 en question.<\/p>\n

Beslissing Jury in eerste aanleg: <\/strong>Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019affiche, qui transforme la devise de la France en \u00ab Libert\u00e9, \u00e9galit\u00e9, beau fessier \u00bb, montre le post\u00e9rieur d\u2019une femme qui porte un jeans et se tient avec les mains sur les hanches.<\/p>\n

Selon le Jury, la combinaison du slogan utilis\u00e9 et le focus de la photo sur le post\u00e9rieur de la femme, pour faire la promotion des jeans de la marque, pr\u00e9sente une image r\u00e9ductrice de la femme.<\/p>\n

Le Jury est d\u2019avis que la publicit\u00e9 instrumentalise ainsi la femme et t\u00e9moigne d\u2019un manque de respect envers les femmes.<\/p>\n

Il est \u00e9galement d\u2019avis que cette affiche est de nature \u00e0 \u00eatre consid\u00e9r\u00e9e comme choquante par le consommateur moyen et \u00e0 porter atteinte \u00e0 la dignit\u00e9 de la femme.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 en question est contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

Eu \u00e9gard \u00e0 ce qui pr\u00e9c\u00e8de et sur la base des r\u00e8gles susmentionn\u00e9es, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 pour le futur et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: INNO Product-Dienst \/ Produit-Service: Jeans \u00ab Le Temps des Cerises \u00bb Media \/ M\u00e9dia: Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 Sous le texte \u00ab Libert\u00e9, Egalit\u00e9, Beau fessier \u00bb, l\u2019affiche montre le post\u00e9rieur d\u2019une femme qui porte un jeans et se tient avec les mains sur les hanches.En dessous, les logos […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4631","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nINNO 19-03-2019: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INNO 19-03-2019: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: INNO Product-Dienst \/ Produit-Service: Jeans \u00ab Le Temps des Cerises \u00bb Media \/ M\u00e9dia: Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 Sous le texte \u00ab Libert\u00e9, Egalit\u00e9, Beau fessier \u00bb, l\u2019affiche montre le post\u00e9rieur d\u2019une femme qui porte un jeans et se tient avec les mains sur les hanches.En dessous, les logos […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-19T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/inno-19-03-2019-decision-de-modificationarret\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/inno-19-03-2019-decision-de-modificationarret\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"INNO 19-03-2019: D\u00e9cision de modification\\\/arr\u00eat\",\"datePublished\":\"2019-03-19T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/inno-19-03-2019-decision-de-modificationarret\\\/\"},\"wordCount\":710,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/inno-19-03-2019-decision-de-modificationarret\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/inno-19-03-2019-decision-de-modificationarret\\\/\",\"name\":\"INNO 19-03-2019: D\u00e9cision de modification\\\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2019-03-19T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/inno-19-03-2019-decision-de-modificationarret\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/inno-19-03-2019-decision-de-modificationarret\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/inno-19-03-2019-decision-de-modificationarret\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INNO 19-03-2019: D\u00e9cision de modification\\\/arr\u00eat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INNO 19-03-2019: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/","og_locale":"fr_FR","og_type":"article","og_title":"INNO 19-03-2019: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: INNO Product-Dienst \/ Produit-Service: Jeans \u00ab Le Temps des Cerises \u00bb Media \/ M\u00e9dia: Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 Sous le texte \u00ab Libert\u00e9, Egalit\u00e9, Beau fessier \u00bb, l\u2019affiche montre le post\u00e9rieur d\u2019une femme qui porte un jeans et se tient avec les mains sur les hanches.En dessous, les logos […]","og_url":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2019-03-19T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"INNO 19-03-2019: D\u00e9cision de modification\/arr\u00eat","datePublished":"2019-03-19T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/"},"wordCount":710,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/","url":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/","name":"INNO 19-03-2019: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2019-03-19T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/inno-19-03-2019-decision-de-modificationarret\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"INNO 19-03-2019: D\u00e9cision de modification\/arr\u00eat"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4631"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4631\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}