{"id":4630,"date":"2019-03-20T00:00:00","date_gmt":"2019-03-19T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/charme-de-lune-19-03-2019-pas-de-remarques\/"},"modified":"2019-03-20T00:00:00","modified_gmt":"2019-03-19T23:00:00","slug":"charme-de-lune-19-03-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/charme-de-lune-19-03-2019-pas-de-remarques\/","title":{"rendered":"Charme de Lune 19-03-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: CHARME DE LUNE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Lingerie<\/strong> PrimaDonna<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Autre (affiche)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le panneau publicitaire montre, des cuisses aux \u00e9paules, une femme en sous-v\u00eatements couch\u00e9e sur le ventre, avec \u00e0 c\u00f4t\u00e9 la marque \u00ab PrimaDonna \u00bb. En dessous de l\u2019image, le texte \u00ab Nocturne : le jeudi jusqu\u2019\u00e0 21h00 \u00bb.
Sur le c\u00f4t\u00e9 du panneau, le texte \u00ab Charme de Lune \u2013 de la plus petite \u00e0 la plus grande taille \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante trouve le panneau publicitaire tr\u00e8s choquant et inadmissible et d\u00e9passant les limites \u00e9thiques : image de la femme expos\u00e9e (en grand) dans une position offerte.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019affiche concern\u00e9e montre, des cuisses aux \u00e9paules, une femme en sous-v\u00eatements couch\u00e9e sur le ventre.<\/p>\n

le Jury s\u2019est tout d\u2019abord r\u00e9f\u00e8r\u00e9 aux R\u00e8gles relatives \u00e0 la repr\u00e9sentation de la personne qui stipulent entre autres que la repr\u00e9sentation du corps humain en g\u00e9n\u00e9ral ou d\u2019une partie de celui-ci ne peut rev\u00eatir aucun caract\u00e8re ind\u00e9cent ou obs\u00e8ne ni ne peut \u00eatre avilissante ou ali\u00e9nante, ce qui n\u2019est pas le cas ici selon lui. A cet \u00e9gard, il a notamment tenu compte du fait que la repr\u00e9sentation du corps de la femme est en lien avec le produit et ses caract\u00e9ristiques.<\/p>\n

En l\u2019occurrence, le Jury a consid\u00e9r\u00e9 que la repr\u00e9sentation en question n\u2019est pas d\u00e9valorisante pour la femme et ne constitue pas non plus une exploitation abusive du corps de la femme. Selon lui, la femme n\u2019est pas pr\u00e9sent\u00e9e de mani\u00e8re n\u00e9gative ou soumise mais la publicit\u00e9 montre de mani\u00e8re esth\u00e9tique la partie du corps humain en lien avec le produit dont il est fait la promotion. Le Jury est donc \u00e9galement d\u2019avis que la publicit\u00e9 n\u2019est pas de nature \u00e0 instrumentaliser la femme ni \u00e0 porter atteinte \u00e0 sa dignit\u00e9 ou \u00e0 son int\u00e9grit\u00e9.<\/p>\n

Compte tenu du contexte social actuel, le Jury est ensuite d\u2019avis que la photo n\u2019est pas choquante ni contraire aux normes de d\u00e9cence couramment admises.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CHARME DE LUNE Product-Dienst \/ Produit-Service: Lingerie PrimaDonna Media \/ M\u00e9dia: Autre (affiche)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le panneau publicitaire montre, des cuisses aux \u00e9paules, une femme en sous-v\u00eatements couch\u00e9e sur le ventre, avec \u00e0 c\u00f4t\u00e9 la marque \u00ab PrimaDonna \u00bb. En dessous de l\u2019image, le texte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4630","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCharme de Lune 19-03-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/charme-de-lune-19-03-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charme de Lune 19-03-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: CHARME DE LUNE Product-Dienst \/ Produit-Service: Lingerie PrimaDonna Media \/ M\u00e9dia: Autre (affiche)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le panneau publicitaire montre, des cuisses aux \u00e9paules, une femme en sous-v\u00eatements couch\u00e9e sur le ventre, avec \u00e0 c\u00f4t\u00e9 la marque \u00ab PrimaDonna \u00bb. 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