{"id":4626,"date":"2019-03-13T00:00:00","date_gmt":"2019-03-12T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/partenamut-13-03-2019-avis-de-reserve\/"},"modified":"2019-03-13T00:00:00","modified_gmt":"2019-03-12T23:00:00","slug":"partenamut-13-03-2019-avis-de-reserve","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/","title":{"rendered":"Partenamut 13-03-2019: Avis de r\u00e9serve"},"content":{"rendered":"

Adverteerder \/ Annonceur: PARTENAMUT<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Application Partenamut Vitalit\u00e9<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Spot 1 :
Homme : \u00ab Il \u00e9tait une fois Juliette Kisarrette qui avait des difficult\u00e9s \u00e0 tenir ses bonnes r\u00e9solutions. A peine s\u2019\u00e9tait-elle mise \u00e0 faire du sport et manger sainement qu\u2019elle le faisait d\u00e9j\u00e0 en soufflant. Lass\u00e9e de ne pouvoir tenir ses r\u00e9solutions, Juliette r\u00eavait de plus de motivation pour continuer \u00e0 souffler, mais plut\u00f4t sur un tapis de course. \u00bb
VO : \u00ab 57% des Belges abandonnent d\u00e9j\u00e0 leurs bonnes r\u00e9solutions dans le mois. Vous aussi ? Alors boostez votre motivation ! Rejoignez Partenamut et t\u00e9l\u00e9chargez l\u2019App Vitalit\u00e9 sur partenamut.be. Partenamut, on vous simplifie la sant\u00e9. \u00bb<\/p>\n

Spot 2 :
Homme : \u00ab Il \u00e9tait une fois Cathy Quartdetour qui avait toujours les nerfs \u00e0 fleur de peau. Elle claquait tout : la porte d\u2019entr\u00e9e, le coffre de sa voiture, les talons dans le couloir du bureau. Cathy r\u00eavait qu\u2019on l\u2019aide \u00e0 \u00e9viter le burn-out et \u00e0 claquer d\u00e9finitivement la porte \u00e0 son stress. \u00bb
VO : \u00ab Plus de la moiti\u00e9 des travailleurs en Belgique d\u00e9clarent \u00eatre sous pression. Vous aussi ? Alors apprenez \u00e0 mieux g\u00e9rer votre stress. Rejoignez Partenamut et participez au programme Partenamut Vitalit\u00e9 sur partenamut.be. Partenamut, on vous simplifie la sant\u00e9. \u00bb<\/p>\n

Spot 3 :
Homme : \u00ab Il \u00e9tait une fois Valentine Vavite qui faute de temps utilisait le micro-ondes trop souvent. Un plat pr\u00e9par\u00e9, une lasagne surgel\u00e9e. A force d\u2019en abuser, Valentine voyait ses enfants s\u2019installer dans de mauvaises habitudes. Mais d\u00e9couvrit finalement que manger sainement ne prenait pas plus de temps. \u00bb
VO : \u00ab En Belgique, pr\u00e8s de 20% des enfants sont en surpoids. Le v\u00f4tre aussi ? Apprenez-lui \u00e0 bien manger. Rejoignez Partenamut et participez au programme Partenamut Vitalit\u00e9 sur partenamut.be. Partenamut, on vous simplifie la sant\u00e9. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante s\u2019est r\u00e9f\u00e9r\u00e9e \u00e0 la campagne radio qui mentionne que Cathy va trop vite, que Juliette ne fait pas bien autre chose et qu\u2019une troisi\u00e8me femme donne le mauvais exemple \u00e0 ses enfants, et remarque que seules les femmes sont cibl\u00e9es et culpabilis\u00e9es dans ces 3 spots radio. Selon elle, il s\u2019agit de sexisme.<\/p>\n

Beslissing Jury in eerste aanleg: Advies van voorbehoud<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Avis de r\u00e9serve<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance des trois spots radio et de la plainte qui les concerne.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a bien not\u00e9 que celui-ci a voulu communiquer avec humour des messages positifs sur des femmes se prenant en main et qu\u2019il n\u2019avait nullement l\u2019intention de cibler ou de culpabiliser les femmes.<\/p>\n

Selon le Jury, ces spots radio ne sont pas de nature \u00e0 \u00eatre consid\u00e9r\u00e9s par le consommateur moyen comme sexistes.<\/p>\n

Il est \u00e9galement d\u2019avis que la campagne publicitaire en question n\u2019est pas de nature \u00e0 d\u00e9nigrer ou \u00e0 culpabiliser une certaine cat\u00e9gorie de personnes.<\/p>\n

Il est par contre d\u2019avis que c\u2019est davantage le choix de l\u2019annonceur, pour les trois spots radio de la campagne, de mettre en sc\u00e8ne uniquement des femmes dans des situations \u00e0 connotation n\u00e9gative (burn-out, mauvaises habitudes alimentaires et difficult\u00e9 \u00e0 tenir ses r\u00e9solutions), qui pose question et que celui-ci a manqu\u00e9 une opportunit\u00e9 d\u2019\u00e9voquer \u00e9galement des hommes, d\u2019autant plus qu\u2019il a communiqu\u00e9 vouloir viser tous les publics avec sa campagne.<\/p>\n

Le Jury est d\u00e8s lors d\u2019avis que la campagne radio concern\u00e9e est susceptible de provoquer des r\u00e9actions n\u00e9gatives aupr\u00e8s d\u2019une partie du public et a donc estim\u00e9 devoir formuler un avis de r\u00e9serve conform\u00e9ment \u00e0 l\u2019article 1 de son r\u00e8glement et en appelle \u00e0 la responsabilit\u00e9 de l\u2019annonceur.<\/p>\n

Un avis de r\u00e9serve implique que l\u2019annonceur est libre concernant la suite qu\u2019il donne \u00e0 cet avis.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: PARTENAMUT Product-Dienst \/ Produit-Service: Application Partenamut Vitalit\u00e9 Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Spot 1 :Homme : \u00ab Il \u00e9tait une fois Juliette Kisarrette qui avait des difficult\u00e9s \u00e0 tenir ses bonnes r\u00e9solutions. A peine s\u2019\u00e9tait-elle mise \u00e0 faire du sport et manger sainement […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4626","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPartenamut 13-03-2019: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partenamut 13-03-2019: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: PARTENAMUT Product-Dienst \/ Produit-Service: Application Partenamut Vitalit\u00e9 Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Spot 1 :Homme : \u00ab Il \u00e9tait une fois Juliette Kisarrette qui avait des difficult\u00e9s \u00e0 tenir ses bonnes r\u00e9solutions. A peine s\u2019\u00e9tait-elle mise \u00e0 faire du sport et manger sainement […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-12T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/partenamut-13-03-2019-avis-de-reserve\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/partenamut-13-03-2019-avis-de-reserve\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Partenamut 13-03-2019: Avis de r\u00e9serve\",\"datePublished\":\"2019-03-12T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/partenamut-13-03-2019-avis-de-reserve\\\/\"},\"wordCount\":694,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/partenamut-13-03-2019-avis-de-reserve\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/partenamut-13-03-2019-avis-de-reserve\\\/\",\"name\":\"Partenamut 13-03-2019: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2019-03-12T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/partenamut-13-03-2019-avis-de-reserve\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/partenamut-13-03-2019-avis-de-reserve\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/partenamut-13-03-2019-avis-de-reserve\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Partenamut 13-03-2019: Avis de r\u00e9serve\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Partenamut 13-03-2019: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/","og_locale":"fr_FR","og_type":"article","og_title":"Partenamut 13-03-2019: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: PARTENAMUT Product-Dienst \/ Produit-Service: Application Partenamut Vitalit\u00e9 Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Spot 1 :Homme : \u00ab Il \u00e9tait une fois Juliette Kisarrette qui avait des difficult\u00e9s \u00e0 tenir ses bonnes r\u00e9solutions. A peine s\u2019\u00e9tait-elle mise \u00e0 faire du sport et manger sainement […]","og_url":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2019-03-12T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Partenamut 13-03-2019: Avis de r\u00e9serve","datePublished":"2019-03-12T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/"},"wordCount":694,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/","url":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/","name":"Partenamut 13-03-2019: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2019-03-12T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/partenamut-13-03-2019-avis-de-reserve\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Partenamut 13-03-2019: Avis de r\u00e9serve"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4626"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4626\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}