{"id":4619,"date":"2019-02-27T00:00:00","date_gmt":"2019-02-26T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/stib-27-02-2019-pas-de-remarques\/"},"modified":"2019-02-27T00:00:00","modified_gmt":"2019-02-26T23:00:00","slug":"stib-27-02-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/stib-27-02-2019-pas-de-remarques\/","title":{"rendered":"STIB 27-02-2019: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: STIB<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Tram 9<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Internet (Twitter, Facebook)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Sous le texte suivant&nbsp;: \u00ab&nbsp;Les travaux de prolongation du tram 9 vers la station de m\u00e9tro Roi Baudouin commencent aujourd\u2019hui. Cette portion fera 1,5km et devrait \u00eatre mise en service d\u2019ici 2 ans. Depuis septembre, la ligne 9 accueille 300.000 voyageurs par mois. Merci&nbsp;!&nbsp;\u00bb, le post contient une photo o\u00f9 on voit une femme avec le texte \u00ab&nbsp;le tram 9&nbsp;\u00bb sur laquelle se retourne un homme avec le texte \u00ab&nbsp;toi&nbsp;\u00bb, qui tient par la main une femme avec le texte \u00ab&nbsp;ta voiture&nbsp;\u00bb.<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>La plaignante a communiqu\u00e9 qu\u2019il s\u2019agit d\u2019un visuel sexiste et d\u2019une incitation au harc\u00e8lement de rue.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a pris connaissance du post concern\u00e9 et de la plainte \u00e0 son \u00e9gard.<\/p>\n<p>Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a bien pris note du fait qu\u2019il s\u2019agit d\u2019un m\u00e8me qui circule depuis longtemps sur les r\u00e9seaux sociaux et qu\u2019il a d\u00e9tourn\u00e9 pour faire passer son message de mani\u00e8re humoristique et dans un langage connu des internautes. Le Jury a \u00e9galement pris connaissance du fait que l\u2019annonceur a publi\u00e9 ult\u00e9rieurement des d\u00e9clinaisons de la photo en question, o\u00f9 le r\u00f4le des personnes est notamment invers\u00e9.<\/p>\n<p>A cet \u00e9gard, le Jury tient \u00e0 souligner qu\u2019il ne se prononce pas sur la technique du m\u00e8me en tant que telle ni sur les autres adaptations de la photo mais qu\u2019il examine le contenu du post en question sur base de la plainte re\u00e7ue.<\/p>\n<p>Selon le Jury, cette publicit\u00e9 n\u2019est pas de nature \u00e0 d\u00e9nigrer ou \u00e0 discriminer les femmes et elle ne les repr\u00e9sente pas non plus de fa\u00e7on choquante.<\/p>\n<p>Il a \u00e9galement estim\u00e9 que ce post ne contient pas d\u2019incitation \u00e0 des actes r\u00e9pr\u00e9hensibles.<\/p>\n<p>Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a d\u00e9clar\u00e9 la plainte non fond\u00e9e.<\/p>\n<p>Le Jury a n\u00e9anmoins bien not\u00e9 que l\u2019annonceur a d\u00e9cid\u00e9 de supprimer le post de son fil d\u2019actualit\u00e9 Twitter.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: STIB Product-Dienst \/ Produit-Service: Tram 9 Media \/ M\u00e9dia: Internet (Twitter, Facebook) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Sous le texte suivant&nbsp;: \u00ab&nbsp;Les travaux de prolongation du tram 9 vers la station de m\u00e9tro Roi Baudouin commencent aujourd\u2019hui. Cette portion fera 1,5km et devrait \u00eatre mise en service [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4619","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STIB 27-02-2019: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/stib-27-02-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STIB 27-02-2019: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: STIB Product-Dienst \/ Produit-Service: Tram 9 Media \/ M\u00e9dia: Internet (Twitter, Facebook) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Sous le texte suivant&nbsp;: \u00ab&nbsp;Les travaux de prolongation du tram 9 vers la station de m\u00e9tro Roi Baudouin commencent aujourd\u2019hui. 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