{"id":4617,"date":"2019-02-22T00:00:00","date_gmt":"2019-02-21T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/orange-22-02-2019-pas-de-remarques\/"},"modified":"2019-02-22T00:00:00","modified_gmt":"2019-02-21T23:00:00","slug":"orange-22-02-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/orange-22-02-2019-pas-de-remarques\/","title":{"rendered":"Orange 22-02-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: ORANGE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Abonnement Arend Full unlimited \/ <\/strong>Abonnement Aigle Tout illimit\u00e9<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De radiospot gaat als volgt:
Man: \u201c\u2019t Is niet waar, zitte gij nu al zonder data? Da\u2019s gedaan met YouTube-filmpjes kijken ofwa? Seg, maar misschien kunde dat ding hier eens opendoen dat ge met Kerstmis hebt gekregen, weet ge nog? All\u00e9, hoe heet dat nu weer? Vol papier zo, ah ja voil\u00e0, nen boek.\u201d
VO: \u201cVal nooit meer zonder data. Met het Arendabonnement van Orange surf, bel en sms je onbeperkt voor maar 40\u20ac. Omdat het echt telt, Orange.\u201d<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le spot se d\u00e9roule ainsi :
Homme : \u00ab Quoi ? D\u00e9j\u00e0 plus de data pour rigoler avec les vid\u00e9os de tes YouTubers pr\u00e9f\u00e9r\u00e9s ? C\u2019est pas grave. Tu vas enfin pouvoir ouvrir ce truc un peu \u00e9pais l\u00e0 et plein de feuilles que ta m\u00e8re t\u2019a offert \u00e0 No\u00ebl. Comment \u00e7a s\u2019appelle d\u00e9j\u00e0 ce truc ? Ah ben oui, un livre. \u00bb
VO : \u00ab Ne tombez plus jamais \u00e0 court de data. Avec l\u2019abonnement Aigle d\u2019Orange vous surfez, appelez et envoyez des SMS en illimit\u00e9 pour seulement 40\u20ac. Vous rapprocher de l\u2019essentiel, Orange. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante a communiqu\u00e9 que cette publicit\u00e9 incite les personnes \u00e0 utiliser les GSM plut\u00f4t que de prendre un bloc de feuilles que la personne a re\u00e7u pour sa No\u00ebl. Selon elle, la publicit\u00e9 est discriminatoire par rapport aux livres. Alors que si les gens lisaient un peu plus, ils feraient beaucoup moins de fautes dans les SMS.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de radiospot op een duidelijk absurde manier verwijst naar het feit dat niet alle adolescenten graag lezen.<\/p>\n

Volgens haar is de enscenering zodanig overdreven dat duidelijk is dat dit figuurlijk bedoeld is en dat de gemiddelde consument deze spot niet zal begrijpen als een communicatie die afbreuk doet aan het lezen van boeken.<\/p>\n

Rekening houdend met wat voorafgaat, is ze van oordeel dat deze radiospot niet van aard is om boeken te discrimineren of te denigreren.<\/p>\n

De Jury is eveneens van oordeel dat de reclame in kwestie de voorkeuren van ouders niet ondermijnt en niet getuigt van een gebrek aan een behoorlijk maatschappelijk verantwoordelijkheidsbesef.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot radio fait allusion de mani\u00e8re clairement d\u00e9cal\u00e9e au fait que les adolescents ne lisent pas tous volontiers.<\/p>\n

Selon lui, la mise en sc\u00e8ne est tellement exag\u00e9r\u00e9e qu\u2019il s\u2019agit clairement de second degr\u00e9 et que le consommateur moyen ne percevra pas ce spot comme une communication portant pr\u00e9judice \u00e0 la lecture des livres.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, il a estim\u00e9 que ce spot radio n\u2019est pas de nature \u00e0 discriminer ou \u00e0 d\u00e9nigrer les livres.<\/p>\n

Le Jury a \u00e9galement estim\u00e9 que la publicit\u00e9 en question ne jette pas le discr\u00e9dit sur le go\u00fbt des parents et qu\u2019elle ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ORANGE Product-Dienst \/ Produit-Service: Abonnement Arend Full unlimited \/ Abonnement Aigle Tout illimit\u00e9 Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Man: \u201c\u2019t Is niet waar, zitte gij nu al zonder data? Da\u2019s gedaan met YouTube-filmpjes kijken ofwa? Seg, maar misschien kunde […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4617","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOrange 22-02-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/orange-22-02-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange 22-02-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: ORANGE Product-Dienst \/ Produit-Service: Abonnement Arend Full unlimited \/ Abonnement Aigle Tout illimit\u00e9 Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Man: \u201c\u2019t Is niet waar, zitte gij nu al zonder data? 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