{"id":4609,"date":"2019-02-12T00:00:00","date_gmt":"2019-02-11T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/matexi-12-02-2019-pas-de-remarques\/"},"modified":"2019-02-12T00:00:00","modified_gmt":"2019-02-11T23:00:00","slug":"matexi-12-02-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/matexi-12-02-2019-pas-de-remarques\/","title":{"rendered":"Matexi 12-02-2019: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: <\/strong><strong>MATEXI<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: <\/strong><strong>Woningen <\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>Radio<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De radiospot gaat als volgt:<br \/>Man: \u201cHey, den buurman hier eh. Alles goed daar op vakantie? Hier bij jullie thuis is alles onder controle eh. Ik heb de planten water gegeven en de kattenbak ververst. Ah en ik ga nu efkes wandelen met Fluffie. We gaan samen een terraske doen eh. Ja. Joehoe.\u201d<br \/>VO: \u201cWonen in een geweldige buurt? Kom kennismaken met de instapklare woningen van Matexi. Wij maken buurten waar je graag woont en samenleeft. Ontdek het zelf tijdens de Matexi kijkdag van 10 februari. Je vindt alle adressen op matexi.be. Matexi, welkom in de buurt.\u201d<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>Volgens de klager doet de adverteerder beloftes die hij niet kan waarmaken: \u201cals je bij ons een huis koopt, krijg je goede buren\u201d. Zij kunnen aangeven dat zij de omgeving van de woning zodanig kiezen\/inrichten dat het er aangenaam wonen is, maar ze kunnen niet garanderen dat de andere bewoners in de smaak gaan vallen. Hij vindt dit volledig irrealistisch en het stoort hem enorm.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de radiospot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n<p>Zij heeft er nota van genomen dat de radiospot een fictieve buurman aan het woord laat die aan zijn buren die op vakantie zijn laat weten dat hij goed aan het zorgen is voor hun huis en huisdieren, met als baseline \u201cMatexi, welkom in de buurt.\u201d.<\/p>\n<p>De Jury heeft vastgesteld dat niet alleen in de spot de specifieke claim waarnaar de klager verwijst (\u201cals je bij ons een huis koopt, krijg je goede buren\u201d) niet voorkomt, maar dat de tekst van de spot ook niet van die aard is dat hij bij de gemiddelde consument de indruk zou wekken dat de adverteerder zou (kunnen) garanderen of zou willen claimen dat de buurtbewoners in de smaak zullen vallen.<\/p>\n<p>Zij is daarentegen van mening dat de spot slechts beoogt om als boodschap over te brengen dat de adverteerder buurten wil cre\u00ebren waar mensen graag wonen en samenleven en dat de gemiddelde consument de spot niet zal opvatten in de betekenis die de klager daaraan geeft.<\/p>\n<p>De Jury is derhalve van oordeel dat de radiospot in kwestie niet van aard is om de gemiddelde consument te misleiden op dit punt.<\/p>\n<p>Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: MATEXI Product-Dienst \/ Produit-Service: Woningen Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Man: \u201cHey, den buurman hier eh. Alles goed daar op vakantie? Hier bij jullie thuis is alles onder controle eh. Ik heb de planten water gegeven en de kattenbak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4609","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matexi 12-02-2019: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/matexi-12-02-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matexi 12-02-2019: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: MATEXI Product-Dienst \/ Produit-Service: Woningen Media \/ M\u00e9dia: Radio &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt:Man: \u201cHey, den buurman hier eh. 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