{"id":4598,"date":"2019-01-29T00:00:00","date_gmt":"2019-01-28T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/qualiphar-biocure-max-29-01-2019-pas-de-remarques\/"},"modified":"2019-01-29T00:00:00","modified_gmt":"2019-01-28T23:00:00","slug":"qualiphar-biocure-max-29-01-2019-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/qualiphar-biocure-max-29-01-2019-pas-de-remarques\/","title":{"rendered":"Qualiphar – Biocure Max 29-01-2019: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: QUALIPHAR<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Biocure Max<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot radio dure 60 secondes et commence avec un jingle.
VO : \u00ab C\u2019est bon \u00e0 savoir. \u00bb
Homme : \u00ab En cette p\u00e9riode de l\u2019ann\u00e9e, on a tous besoin d\u2019un peu d\u2019\u00e9nergie. Alors un seul mot nous vient imm\u00e9diatement \u00e0 l\u2019esprit : vitamines. Caroline, vous \u00eates sp\u00e9cialiste sant\u00e9, bonjour. \u00bb
Femme : \u00ab Bonjour. \u00bb
Homme : \u00ab Est-ce que vous trouvez vous aussi que c\u2019est une bonne id\u00e9e ? \u00bb
Femme : \u00ab Bien s\u00fbr, Julien, parce qu\u2019\u00eatre actif du matin au soir et encore faire du sport par la suite ou voir des amis et bien, \u00e7a demande de l\u2019\u00e9nergie. Et c\u2019est l\u00e0 que prendre des vitamines ne suffit pas. \u00bb
Homme : \u00ab Mais qu\u2019est-ce que vous proposez concr\u00e8tement alors ? \u00bb
Femme : \u00ab Et bien, pour un boost d\u2019\u00e9nergie instantan\u00e9 il y a une nouveaut\u00e9 sur le march\u00e9, \u00e7a s\u2019appelle Biocure Max. Alors, en plus d\u2019un ensemble de vitamines B, Biocure Max contient entre autres de la caf\u00e9ine, de la taurine et du ginseng. Donc vous gagnez un maximum d\u2019\u00e9nergie en un minimum de temps et juste avec un seul comprim\u00e9. Donc vous sentez imm\u00e9diatement la diff\u00e9rence aussi bien physiquement que mentalement. \u00bb
Homme : \u00ab Vous \u00eates fan eh, \u00e7a se voit. Et donc, Biocure Max o\u00f9 est-ce qu\u2019on le trouve ? En pharmacie ? \u00bb
Femme : \u00ab Mais oui, Julien et en plus pour le moment, vous pouvez m\u00eame profitez de 3 euros de r\u00e9duction. \u00bb
Homme : \u00ab Pour un max d\u2019\u00e9nergie donc. Et bien, merci pour le tuyau Caroline, \u00e0 bient\u00f4t. \u00bb
Femme : \u00ab A bient\u00f4t. \u00bb
R\u00e9p\u00e9tition jingle.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Selon le plaignant, la \u00ab publicit\u00e9 \u00bb se fait passer pour un reportage et on peut facilement se faire avoir par ce genre de \u00ab fausse \u00bb publicit\u00e9.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio et de la plainte qui le concerne et selon laquelle celui-ci se ferait passer pour un reportage.<\/p>\n

Il a tout d\u2019abord constat\u00e9 que le spot radio concern\u00e9 commence et termine avec un jingle.<\/p>\n

Il a \u00e9galement not\u00e9 suite \u00e0 la r\u00e9ponse de l\u2019annonceur que le spot en question est diffus\u00e9 dans le cadre d\u2019une plage publicitaire.<\/p>\n

Enfin, il a constat\u00e9 qu\u2019\u00e0 la fin du spot, une offre promotionnelle de 3 euros de r\u00e9duction est mentionn\u00e9e.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que le spot radio est clairement identifiable en tant que publicit\u00e9.<\/p>\n

Le Jury a d\u00e8s lors d\u00e9clar\u00e9 la plainte non fond\u00e9e. <\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: QUALIPHAR Product-Dienst \/ Produit-Service: Biocure Max Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio dure 60 secondes et commence avec un jingle.VO : \u00ab C\u2019est bon \u00e0 savoir. \u00bbHomme : \u00ab En cette p\u00e9riode de l\u2019ann\u00e9e, on a tous besoin d\u2019un peu d\u2019\u00e9nergie. Alors un seul […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4598","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nQualiphar - Biocure Max 29-01-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/qualiphar-biocure-max-29-01-2019-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualiphar - Biocure Max 29-01-2019: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: QUALIPHAR Product-Dienst \/ Produit-Service: Biocure Max Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio dure 60 secondes et commence avec un jingle.VO : \u00ab C\u2019est bon \u00e0 savoir. \u00bbHomme : \u00ab En cette p\u00e9riode de l\u2019ann\u00e9e, on a tous besoin d\u2019un peu d\u2019\u00e9nergie. 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