{"id":4579,"date":"2019-01-09T00:00:00","date_gmt":"2019-01-08T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/jet-import-red-bull-08-01-2019-decision-de-modificationarret\/"},"modified":"2019-01-09T00:00:00","modified_gmt":"2019-01-08T23:00:00","slug":"jet-import-red-bull-08-01-2019-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/jet-import-red-bull-08-01-2019-decision-de-modificationarret\/","title":{"rendered":"Jet Import – Red Bull 08-01-2019: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: JET IMPORT<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Red Bull<\/strong><\/h3>\n

Media \/ M\u00e9dia: Magazine<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De reclame vermeldt \u201cVoor een ideale blok-life balance.\u201d en toont een vrouw die met een blikje van het gepromote product en een reeks accessoires jongleert.
Daaronder, \u201cRed Bull geeft je vleugels.\u201d.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

La publicit\u00e9 mentionne \u00ab Pour un \u00e9quilibre vie-\u00e9tude id\u00e9al. \u00bb et montre une femme qui jongle avec une canette du produit promu et une s\u00e9rie d\u2019accessoires.
En dessous, \u00ab Red Bull te donne des aaailes. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant trouve cette publicit\u00e9 mensong\u00e8re.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de reclame in kwestie die \u201cVoor een ideale blok-life balance.\u201d vermeldt en die een vrouw toont die met een blikje van het gepromote product en een reeks accessoires jongleert.<\/p>\n

Naar aanleiding van de klacht heeft de Jury zich met name gebogen over de vraag of de betrokken reclame een gezondheidsclaim bevat die al dan niet in overeenstemming is met de EU Verordening 1924\/2006 van 20 december 2006 inzake voedings- en gezondheidsclaims voor levensmiddelen en de EU Verordening 432\/2012 van 16 mei 2012 tot vaststelling van een lijst van toegestane gezondheidsclaims voor levensmiddelen die niet over ziekterisicobeperking en de ontwikkeling en gezondheid van kinderen gaan (hierna: Verordening 1924\/2006).<\/p>\n

Volgens de Jury dient deze reclame beschouwd te worden als een gezondheidsclaim in de zin van Verordening 1924\/2006 bevattend aangezien ze stelt, de indruk wekt of impliceert dat er een verband bestaat tussen het gepromote product en de gezondheid. Er zijn momenteel voor cafe\u00efne claims \u2018on hold\u2019 betreffende de concentratie, de aandacht, het uithoudingsvermogen en de prestaties. Deze claims mogen gebruikt worden op voorwaarde dat de algemene bepalingen van Verordening 1924\/2006 worden nageleefd waarvan een van de principes is dat algemene claims gepaard dienen te gaan met specifieke claims die betrekking moeten hebben op de stof waarvoor deze zijn toegelaten (of \u2018on hold\u2019 zijn).<\/p>\n

De Jury is van oordeel dat op dit punt de reclame in kwestie niet in overeenstemming is met Verordening 1924\/2006 en verwijst tevens naar haar eerdere beslissing in dit verband (JET IMPORT 29\/11\/2017).<\/p>\n

Gelet op het voorgaande en op basis van voormelde regelgeving, heeft de Jury de adverteerder derhalve verzocht om de reclame naar de toekomst toe te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de la publicit\u00e9 en question qui mentionne \u00ab Pour un \u00e9quilibre vie-\u00e9tude id\u00e9al. \u00bb et montre une femme qui jongle avec une canette du produit promu et une s\u00e9rie d\u2019accessoires.<\/p>\n

Suite \u00e0 la plainte, le Jury s\u2019est notamment pench\u00e9 sur la question de savoir si la publicit\u00e9 concern\u00e9e contient une all\u00e9gation de sant\u00e9 conforme ou non au R\u00e8glement CE 1924\/2006 du 20 d\u00e9cembre 2006 concernant les all\u00e9gations nutritionnelles et de sant\u00e9 portant sur les denr\u00e9es alimentaires et le R\u00e8glement UE 432\/2012 du 16 mai 2012 \u00e9tablissant une liste des all\u00e9gations de sant\u00e9 autoris\u00e9es portant sur les denr\u00e9es alimentaires, autres que celles faisant r\u00e9f\u00e9rence \u00e0 la r\u00e9duction du risque de maladie ainsi qu\u2019au d\u00e9veloppement et \u00e0 la sant\u00e9 infantiles (ci-dessous : le R\u00e8glement 1924\/2006).<\/p>\n

Selon le Jury, la publicit\u00e9 doit \u00eatre consid\u00e9r\u00e9e comme contenant une all\u00e9gation de sant\u00e9 au sens du R\u00e8glement 1924\/2006 car elle affirme, sugg\u00e8re ou implique un lien entre le produit promu et la sant\u00e9. Il y a actuellement des all\u00e9gations \u2018en attente\u2019 concernant la caf\u00e9ine et ses effets sur la concentration, l\u2019attention, l\u2019endurance et les performances. Ces all\u00e9gations peuvent \u00eatre utilis\u00e9es \u00e0 condition de respecter les dispositions g\u00e9n\u00e9rales du R\u00e8glement 1924\/2006 dont un des principes est que des all\u00e9gations g\u00e9n\u00e9rales doivent \u00eatre accompagn\u00e9es d\u2019all\u00e9gations sp\u00e9cifiques qui doivent porter sur la substance pour laquelle elles sont autoris\u00e9es (ou en attente).<\/p>\n

Le Jury a estim\u00e9 que sur ce point, la publicit\u00e9 en question n\u2019est pas conforme au R\u00e8glement 1924\/2006 et se r\u00e9f\u00e8re \u00e9galement \u00e0 sa d\u00e9cision ant\u00e9rieure \u00e0 cet \u00e9gard (JET IMPORT 29\/11\/2017).<\/p>\n

Eu \u00e9gard \u00e0 ce qui pr\u00e9c\u00e8de et sur la base de la r\u00e9glementation susmentionn\u00e9e, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 pour le futur et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: JET IMPORT Product-Dienst \/ Produit-Service: Red Bull Media \/ M\u00e9dia: Magazine   Beschrijving van de reclame \/ Description de la publicit\u00e9 De reclame vermeldt \u201cVoor een ideale blok-life balance.\u201d en toont een vrouw die met een blikje van het gepromote product en een reeks accessoires jongleert.Daaronder, \u201cRed Bull geeft je vleugels.\u201d. \/\/\/\/\/\/\/\/\/\/ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4579","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nJet Import - Red Bull 08-01-2019: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/jet-import-red-bull-08-01-2019-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jet Import - 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