{"id":4578,"date":"2019-01-08T00:00:00","date_gmt":"2019-01-07T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/"},"modified":"2024-05-08T17:23:03","modified_gmt":"2024-05-08T15:23:03","slug":"communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/","title":{"rendered":"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising"},"content":{"rendered":"<p>8 janvier 2019<\/p>\n<p><strong>COMMUNIQUE DE PRESSE DU CONSEIL DE LA PUBLICITE<\/strong><\/p>\n<p><strong>LE CONSEIL DE LA PUBLICITE PUBLIE UN CODE EN MATIERE DE NATIVE ADVERTISING<\/strong><\/p>\n<p>Cr\u00e9\u00e9 en 1967, le Conseil de la Publicit\u00e9 est l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication, eux-m\u00eames repr\u00e9sent\u00e9s par leurs associations respectives.<\/p>\n<p>Les membres effectifs du Conseil de la Publicit\u00e9 sont l\u2019UBA, l\u2019acc, l\u2019ABMA, LaPresse.be, VNM, We Media et l\u2019AEA.\u00a0 Plusieurs agences de communication (non-membres de l\u2019ACC) et BAM sont membres adh\u00e9rents.<\/p>\n<p>L\u2019ADN de la publicit\u00e9 native r\u00e9side dans le fait que son design et sa forme soient en principe en phase avec ceux du support sur lequel se trouve ce contenu commercial.\u00a0 Il est important pour le Conseil de la Publicit\u00e9 que l\u2019ensemble du secteur veille donc \u00e0 ce que les consommateurs puissent facilement faire la distinction entre le contenu r\u00e9dactionnel et le contenu commercial.<\/p>\n<p>M\u00eame si l\u2019approche contextuelle de la publicit\u00e9 native n\u2019est en soi pas probl\u00e9matique, le Conseil de la Publicit\u00e9 a tenu \u00e0 \u00e9laborer un Code tendant \u00e0 d\u00e9velopper davantage les dispositions g\u00e9n\u00e9rales qui existent d\u00e9j\u00e0, \u00e0 savoir les principes d\u2019identification de la publicit\u00e9 et d\u2019identit\u00e9 de l\u2019annonceur, repris dans le Code de la Chambre de Commerce Internationale.<\/p>\n<p>D\u00e9but d\u00e9cembre 2018, le Conseil d\u2019administration du Conseil de la Publicit\u00e9 a donc approuv\u00e9 le <strong><em><a href=\"\/sites\/default\/files\/inline-media\/code_native_advertising_2019_fr.pdf\">Code en mati\u00e8re d\u2019identification des publicit\u00e9s natives et communications commerciales connexes<\/a>. <\/em><\/strong>Ce Code est le fruit des r\u00e9flexions men\u00e9es par un groupe de travail organis\u00e9 par le Conseil de la Publicit\u00e9 et compos\u00e9 de ses membres, \u00e0 savoir les annonceurs, les agences de communication ainsi que les m\u00e9dias.<\/p>\n<p><strong>L\u2019objectif de ce Code<\/strong> est de prot\u00e9ger le consommateur et d\u2019aider le secteur \u00e0 appliquer correctement la r\u00e8gle de base, \u00e0 savoir que toute communication commerciale doit pouvoir \u00eatre instantan\u00e9ment et clairement identifi\u00e9e par le groupe cibl\u00e9 par ladite communication.<\/p>\n<p>Le <strong>Jury d\u2019Ethique Publicitaire <\/strong>(JEP- <a href=\"http:\/\/www.jep.be\">www.jep.be<\/a>) assurera le contr\u00f4le du respect de Code (entr\u00e9e en vigueur le 4 f\u00e9vrier 2019).\u00a0 Le JEP traitera les plaintes en mati\u00e8re de publicit\u00e9s natives conform\u00e9ment \u00e0 son r\u00e8glement. Le JEP agit aussi pr\u00e9ventivement en donnant des avis pr\u00e9alables aux acteurs du secteur de la communication qui le souhaitent.<\/p>\n<p><strong>Pour plus d\u2019informations \u00e0 propos de ce nouveau Code <\/strong>: Sandrine Sepul, Directrice du Conseil de la Publicit\u00e9, <a href=\"mailto:management@cc-cc.be\">management@cc-cc.be<\/a> \u2013 02. 502 70 70<\/p>\n","protected":false},"excerpt":{"rendered":"<p>8 janvier 2019 COMMUNIQUE DE PRESSE DU CONSEIL DE LA PUBLICITE LE CONSEIL DE LA PUBLICITE PUBLIE UN CODE EN MATIERE DE NATIVE ADVERTISING Cr\u00e9\u00e9 en 1967, le Conseil de la Publicit\u00e9 est l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication, eux-m\u00eames repr\u00e9sent\u00e9s par leurs associations respectives. Les membres effectifs du Conseil de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4578","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"8 janvier 2019 COMMUNIQUE DE PRESSE DU CONSEIL DE LA PUBLICITE LE CONSEIL DE LA PUBLICITE PUBLIE UN CODE EN MATIERE DE NATIVE ADVERTISING Cr\u00e9\u00e9 en 1967, le Conseil de la Publicit\u00e9 est l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication, eux-m\u00eames repr\u00e9sent\u00e9s par leurs associations respectives. Les membres effectifs du Conseil de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-08T15:23:03+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising\",\"datePublished\":\"2019-01-07T23:00:00+00:00\",\"dateModified\":\"2024-05-08T15:23:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\\\/\"},\"wordCount\":434,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\\\/\",\"name\":\"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2019-01-07T23:00:00+00:00\",\"dateModified\":\"2024-05-08T15:23:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/","og_locale":"fr_FR","og_type":"article","og_title":"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising - JEP - Jury d'Ethique Publicitaire","og_description":"8 janvier 2019 COMMUNIQUE DE PRESSE DU CONSEIL DE LA PUBLICITE LE CONSEIL DE LA PUBLICITE PUBLIE UN CODE EN MATIERE DE NATIVE ADVERTISING Cr\u00e9\u00e9 en 1967, le Conseil de la Publicit\u00e9 est l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication, eux-m\u00eames repr\u00e9sent\u00e9s par leurs associations respectives. Les membres effectifs du Conseil de [&hellip;]","og_url":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2019-01-07T23:00:00+00:00","article_modified_time":"2024-05-08T15:23:03+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising","datePublished":"2019-01-07T23:00:00+00:00","dateModified":"2024-05-08T15:23:03+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/"},"wordCount":434,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/","url":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/","name":"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2019-01-07T23:00:00+00:00","dateModified":"2024-05-08T15:23:03+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-08-01-2019-code-en-matiere-de-native-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 08-01-2019: Code en mati\u00e8re de native advertising"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4578"}],"version-history":[{"count":1,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4578\/revisions"}],"predecessor-version":[{"id":15731,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4578\/revisions\/15731"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}