{"id":4576,"date":"2018-12-18T00:00:00","date_gmt":"2018-12-17T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/loterie-nationale-18-12-2018-pas-de-remarques\/"},"modified":"2018-12-18T00:00:00","modified_gmt":"2018-12-17T23:00:00","slug":"loterie-nationale-18-12-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/loterie-nationale-18-12-2018-pas-de-remarques\/","title":{"rendered":"Loterie Nationale 18-12-2018: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: LOTERIE NATIONALE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Pochettes cadeaux<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot radio se d\u00e9roule ainsi :
VO : \u00ab C\u2019est No\u00ebl ! \u00bb
Fillette : \u00ab Et maintenant, je vais continuer avec du Vivaldi. \u00bb
VO : \u00ab Mmm, votre petite ni\u00e8ce Carine joue de la fl\u00fbte traversi\u00e8re. Oh oh, avec ce concerto elle sera la vedette de la famille. Enfin, elle aurait d\u00fb car soudain vous lancez \u2026 \u00bb
Homme : \u00ab C\u2019est l\u2019heure des pochettes cadeaux ! \u00bb
VO : \u00ab Devenez la star des f\u00eates. Offrez des pochettes cadeaux remplies de billets \u00e0 gratter de la Loterie Nationale. Bonne chance de fin d\u2019ann\u00e9e avec les pochettes cadeaux de la Loterie Nationale. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante se r\u00e9f\u00e8re \u00e0 la valeur 1 que la Loterie Nationale s\u2019engage \u00e0 respecter via son Code de publicit\u00e9 \u00e9thique et responsable (\u00ab Le respect de l\u2019individu et des valeurs morales actuellement admises par la majorit\u00e9 du public. \u00bb), et trouve cette publicit\u00e9 immorale. Selon la plaignante, elle va en effet \u00e0 l’encontre du d\u00e9veloppement artistique des enfants, largement valoris\u00e9 aujourd’hui, et \u00e9galement \u00e0 l’encontre des valeurs du respect familial.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio en question et de la plainte qui le concerne.<\/p>\n

Il est d\u2019avis que ce spot exag\u00e8re d\u2019une mani\u00e8re humoristique une situation familiale reconnaissable pour mettre en avant l\u2019enthousiasme pour le produit et que cette utilisation humoristique de l\u2019exag\u00e9ration est clairement reconnaissable pour le consommateur moyen.<\/p>\n

Il est \u00e9galement d\u2019avis que la publicit\u00e9 ne pr\u00e9sente pas n\u00e9gativement les valeurs familiales et n\u2019est pas non plus de nature \u00e0 d\u00e9nigrer les enfants ou \u00e0 leur causer un pr\u00e9judice moral.<\/p>\n

Le Jury a donc estim\u00e9 que le spot radio en question ne t\u00e9moigne pas d\u2019un manque de respect de l\u2019individu ou des valeurs morales actuellement admises et ne t\u00e9moigne pas non plus d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur sur ce point.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: LOTERIE NATIONALE Product-Dienst \/ Produit-Service: Pochettes cadeaux Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio se d\u00e9roule ainsi :VO : \u00ab C\u2019est No\u00ebl ! \u00bbFillette : \u00ab Et maintenant, je vais continuer avec du Vivaldi. \u00bbVO : \u00ab Mmm, votre petite ni\u00e8ce Carine joue de la fl\u00fbte traversi\u00e8re. Oh oh, avec ce […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4576","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLoterie Nationale 18-12-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/loterie-nationale-18-12-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loterie Nationale 18-12-2018: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: LOTERIE NATIONALE Product-Dienst \/ Produit-Service: Pochettes cadeaux Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot radio se d\u00e9roule ainsi :VO : \u00ab C\u2019est No\u00ebl ! \u00bbFillette : \u00ab Et maintenant, je vais continuer avec du Vivaldi. \u00bbVO : \u00ab Mmm, votre petite ni\u00e8ce Carine joue de la fl\u00fbte traversi\u00e8re. 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