{"id":4570,"date":"2018-12-04T00:00:00","date_gmt":"2018-12-03T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/la-presse-04-12-2018-pas-de-remarques\/"},"modified":"2018-12-04T00:00:00","modified_gmt":"2018-12-03T23:00:00","slug":"la-presse-04-12-2018-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/la-presse-04-12-2018-pas-de-remarques\/","title":{"rendered":"La Presse 04-12-2018: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: LA PRESSE<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Campagne de sensibilisation contre les \u00ab&nbsp;fake news&nbsp;\u00bb<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>TV<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Le spot montre deux rang\u00e9es de personnes assises sur des chaises les unes en face des autres avec des \u0153ufs d\u00e9pos\u00e9s sur le sol devant elles. Au d\u00e9but elles se lancent les \u0153ufs lentement dans les mains puis elles se les jettent \u00e0 la figure, de plus en plus fort.<br \/>Le texte \u201cR\u00e9alis\u00e9 avec des \u0153ufs p\u00e9rim\u00e9s\u201d appara\u00eet en bas de l\u2019\u00e9cran.<br \/>VO : \u201cElles sont pr\u00e9cieuses, pr\u00e9cieuses et donc fragiles. Aujourd\u2019hui, elles se propagent \u00e0 toute vitesse. Tweet approximatif, like \u00e0 l\u2019aveuglette, d\u00e9sinformation, fake news. Comment faire le tri ? La presse quotidienne. L\u2019info d\u2019origine contr\u00f4l\u00e9e.\u201d.<br \/>Ecran final avec le texte \u201cLa presse quotidienne. L\u2019info d\u2019origine contr\u00f4l\u00e9e.\u201d et les logos de diff\u00e9rents quotidiens.<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>Le plaignant trouve choquant que l&#8217;on puisse jouer avec de la nourriture, en particulier via les m\u00e9dias et \u00e0 une \u00e9poque o\u00f9 une partie de plus en plus importante de la population n&#8217;a pas toujours la possibilit\u00e9 de se nourrir convenablement.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><br \/><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a pris connaissance du spot TV en question et de la plainte qui le concerne.<\/p>\n<p>Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il a not\u00e9 que ce spot a pour but de sensibiliser le public \u00e0 la fragilit\u00e9 de l\u2019information et aux dangers des fake news et que pour symboliser la fragilit\u00e9 de l\u2019information, il a choisi l\u2019\u0153uf.<\/p>\n<p>Le Jury a \u00e9galement not\u00e9 que les \u0153ufs utilis\u00e9s lors du tournage \u00e9taient p\u00e9rim\u00e9s et que cela est pr\u00e9cis\u00e9 dans le spot \u00e0 l\u2019aide de la mention \u201cR\u00e9alis\u00e9 avec des \u0153ufs p\u00e9rim\u00e9s\u201d.<\/p>\n<p>Le Jury est d\u2019avis que le but recherch\u00e9 par la campagne et le message que l\u2019annonceur veut faire passer ressortent clairement du spot.<\/p>\n<p>Il est \u00e9galement d\u2019avis que ce spot n\u2019incite pas au gaspillage et que le consommateur moyen ne le percevra pas comme non respectueux envers une certaine cat\u00e9gorie de personnes.<\/p>\n<p>Il a donc estim\u00e9 que le spot en question ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur sur ces points.<\/p>\n<p>A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: LA PRESSE Product-Dienst \/ Produit-Service: Campagne de sensibilisation contre les \u00ab&nbsp;fake news&nbsp;\u00bb Media \/ M\u00e9dia: TV &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre deux rang\u00e9es de personnes assises sur des chaises les unes en face des autres avec des \u0153ufs d\u00e9pos\u00e9s sur le sol devant elles. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4570","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Presse 04-12-2018: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/la-presse-04-12-2018-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Presse 04-12-2018: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: LA PRESSE Product-Dienst \/ Produit-Service: Campagne de sensibilisation contre les \u00ab&nbsp;fake news&nbsp;\u00bb Media \/ M\u00e9dia: TV &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre deux rang\u00e9es de personnes assises sur des chaises les unes en face des autres avec des \u0153ufs d\u00e9pos\u00e9s sur le sol devant elles. 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