{"id":4557,"date":"2018-11-07T00:00:00","date_gmt":"2018-11-06T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/best-of-tv-06-11-2018-decision-de-modificationarret\/"},"modified":"2018-11-07T00:00:00","modified_gmt":"2018-11-06T23:00:00","slug":"best-of-tv-06-11-2018-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/best-of-tv-06-11-2018-decision-de-modificationarret\/","title":{"rendered":"Best of TV 06-11-2018: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: <\/strong>BEST OF TV<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: <\/strong>Lazer Bond<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Autre (point de vente)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Des images de diff\u00e9rents objets cass\u00e9s que l\u2019on r\u00e9pare \u00e0 l\u2019aide du produit en question d\u00e9filent pendant qu\u2019on entend la voix-off qui dit entre autres :
\u00ab Au quotidien, les choses cassent. Eh oui, c\u2019est la vie. Mais quand il s\u2019agit de r\u00e9parer, c\u2019est toujours la croix et la banni\u00e8re. Les colles ? Il faut tout maintenir sans bouger le temps que \u00e7a s\u00e8che. On en a plein les doigts et \u00e7a ne marche pas. D\u00e9couvrez la toute nouvelle r\u00e9volution : Lazer Bond, un concentr\u00e9 de technologies qui va vraiment vous changer la vie pour toutes vos r\u00e9parations quotidiennes. \u00bb
A un moment, on voit quelqu\u2019un qui scie un bateau en deux et le recolle ensuite \u00e0 l\u2019aide du produit promu. On voit ensuite un homme naviguer avec le bateau en question sur une \u00e9tendue d\u2019eau et faire signe en souriant. En m\u00eame temps, on entend la voix-off : \u00ab Pour vous prouver sa puissance, nous avons m\u00eame coup\u00e9 ce bateau en deux. Vous ne r\u00eavez pas. Et regardez, apr\u00e8s le passage du Lazer Bond, c\u2019est comme s\u2019il ne s\u2019\u00e9tait rien pass\u00e9. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a \u00e9t\u00e9 surpris de voir sur cette vid\u00e9o la r\u00e9paration d’une barque \u00e0 moteur avec ce produit. Selon lui, il en va de la s\u00e9curit\u00e9 du consommateur.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong>
D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de la vid\u00e9o en question et du point de vue du plaignant qui estime qu\u2019il en va de la s\u00e9curit\u00e9 du consommateur quand on montre la r\u00e9paration d\u2019un bateau coup\u00e9 en deux.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a not\u00e9 que selon celui-ci, la s\u00e9quence en question se situe dans un contexte manifestement d\u00e9cal\u00e9 et n\u2019a qu\u2019une fonction d\u00e9monstrative de l\u2019efficacit\u00e9 du produit.<\/p>\n

Or, selon le Jury, la sc\u00e8ne o\u00f9 on voit naviguer un bateau coup\u00e9 en deux et recoll\u00e9 \u00e0 l\u2019aide du produit promu et qui est accompagn\u00e9e de la voix-off qui dit notamment \u00ab Pour vous prouver sa puissance, (\u2026) \u00bb et \u00ab Vous ne r\u00eavez pas. \u00bb n\u2019est pas manifestement ni suffisamment d\u00e9cal\u00e9e pour \u00eatre per\u00e7ue comme telle par le public cible.<\/p>\n

Le Jury est d\u2019avis que cette sc\u00e8ne est justement montr\u00e9e en tant qu\u2019exp\u00e9rience qui a fonctionn\u00e9 et constitue donc une repr\u00e9sentation d\u2019une pratique potentiellement dangereuse au sens de l\u2019article 17 du Code de la Chambre de Commerce Internationale.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de et sur la base de la disposition susmentionn\u00e9e, le Jury a d\u00e8s lors demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9, et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BEST OF TV Product-Dienst \/ Produit-Service: Lazer Bond Media \/ M\u00e9dia: Autre (point de vente)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Des images de diff\u00e9rents objets cass\u00e9s que l\u2019on r\u00e9pare \u00e0 l\u2019aide du produit en question d\u00e9filent pendant qu\u2019on entend la voix-off qui dit entre autres :\u00ab Au quotidien, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4557","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBest of TV 06-11-2018: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/best-of-tv-06-11-2018-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of TV 06-11-2018: D\u00e9cision de modification\/arr\u00eat - 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